► Direct all marketing talent, programs, initiatives and budgets to effectively elevate Partner.Co’s reputation, expand its market presence and position the company as a global industry leader. ► Take charge of product marketing, while working hand-in-hand with R&D and field leadership to develop award-winning wellness, beauty and self-care products that resonate with health-conscious consumers and set Partner.Co apart from its competitors. ► Develop and execute a comprehensive global marketing strategy across various platforms — including web, video, social media, email and blogs — that increases product sales and attracts new Brand Partners to Partner.Co’s thriving network. ► Foster strategic partnerships with top-performing Brand Partners to enhance tools and training, which continually improves the overall business experience for new and established entrepreneurs. ► Set new standards in the network marketing industry by positioning Partner.Co as a Business, Lifestyle and Wellness Partner to its field.

► Responsible for leading corporate brand marketing strategy, growth objectives and directing all aspects of Jeunesse marketing budgets, programs and initiatives, including the company’s brand positioning and marketing materials, always evaluating the effectiveness of implemented marketing programs. ► Overall responsibility for product marketing, including product positioning, packaging and pricing. Assist in the creation of new product strategy in collaboration with Product R&D and the distributor organizations. Utilize market research of target customers to help create strategic direction for product design, pricing, promotion and distribution. ► Oversee corporate communications, social media and public relations initiatives. Ensure that the company positioning and philanthropic efforts is communicated consistently across all markets and that new products and programs are developed and introduced in a well-researched, aligned and disciplined manner to support branding objectives.► Market research, and corporate web site communication strategy development and implementation. Responsible for creating a strong marketing program that increases product sales attracts new distributors to the company and contributes to overall growth. Work closely with the field, instituting better training to enable an improved distributor experience.

► Responsible for leading corporate brand marketing strategy, growth objectives and directing all aspects of Vemma’s marketing budgets, programs and initiatives, including the company’s brand positioning and marketing materials, always evaluating the effectiveness of implemented marketing programs. ► Overall responsibility for product marketing, including product positioning, packaging and pricing. Assist in the creation of new product strategy in collaboration with Product R&D and the distributor organizations. Utilize market research of target customers to help create strategic direction for product design, pricing, promotion and distribution. ► Oversee corporate communications, social media and public relations initiatives. Ensure that the company positioning and philanthropic efforts is communicated consistently across all markets and that new products and programs are developed and introduced in a well-researched, aligned and disciplined manner to support branding objectives.► Market research, and corporate web site communication strategy development and implementation. Responsible for creating a strong marketing program that increases product sales attracts new distributors to the company and contributes to overall growth. Work closely with the field, instituting better training to enable an improved distributor experience.

► Responsible for overall product and marketing brand development including; product(s) pricing, name, positioning, packaging and definition. Managed and worked with a high-level creative team of art directors, copy writers and information architects. Oversaw creative strategy, concept, design and comprehensive branding for a wide variety of clients. Implemented a complete product development and marketing program for five new product lines.► Ensured that global product development timetables were on time and within cost and budget. Lead and developed face, body and hair product line for domestic and International markets—increasing sales over 200% over the product line it replaced. Increased sales and exposure by implementing a robust corporate website with user interface improvements in the front and back office. Improved corporate workflow by implementing an internal CMS. ► Managerial: Hired and managed a full time staff of 20 creatives and a varying number of freelancers; lead weekly team meetings; performance reviews; maintained team integrity and mediated conflict resolutions; created a learning environment which included reference books, magazines and online learning resources. In-studio classes by staff and outside design and writing experts. ► Client and Design Development: Involved in all aspects of client projects from initial proposal to postmortem analysis; creative direction of content and visual design (including information architecture, interface design and usability testing); defined strategic guidelines (including brand and style guides, and brand positioning statements); oversaw all concept and visual design work for parent brand and all sub brands. In-studio design competitions; conducted weekly meetings to discuss overall status of projects throughout all brands and initiatives.

Marketing Advisory Board to help the school reposition itself from a state college to a Regional State University.

Develop all course materials, lectures, exams and evaluations for Graphic Design Class: Essentials of Typography, Graphic Design Principles, and Branding.

► Directed all aspects of the Nu Skin corporate Creative Services. Managed creative team of highly skilled art directors, writers and information architects, defining the vision, direction and goals. Developed team members by identifying and providing the needed training, coaching and mentoring. Worked to create top-level creative execution, creative strategy, brand development, concepts and visual design for a wide variety of clients.► Managerial: Managed and reviewed all creative work for Nu Skin, Pharmanex and Big Planet brands, from initial proposal to final product; hired all full-time and freelance employees; worked with leadership team to improve processes and tools to increase product quality and efficiency.► Client and Design Development: Created and presented new business presentations and current client development; involved in all aspects of client and projects development from proposal to postmortem analysis; overall creative direction.