Driving transformational growth and profitability, growing Level Agency to 190+ employees and positioning the company for continued expansion through strategic acquisitions and operational excellence.Championing AI-driven innovation, establishing the agency as a leader in performance marketing by integrating cutting-edge automation and analytics for clients across diverse verticals.Spearheading cultural alignment post-acquisition, fostering a unified team through transparent leadership and a focus on core values like Radical Candor, Ownership, and Urgency.Collaborating with private equity stakeholders to maximize enterprise value, with a strategic focus on creating scalable systems and expanding high-value client accounts.

Directed day-to-day operations, leading the agency through a critical growth phase with an emphasis on client retention and business development.Oversaw strategic alignment of departments, ensuring cross-functional collaboration to achieve organizational objectives.

Steered the organization through rapid expansion, introducing scalable processes to support a growing team and client base.Led the diversification of service offerings, increasing client satisfaction and long-term retention.

Developed product and market strategies that positioned the company to achieve long term growth, while meeting annual revenue and profitability goals. Continually identified and assessed new markets, product and technology opportunities and ensured resources were in place to drive marketing strategy and capitalize on opportunities. • Served as a key and active member of the senior management operating team• Provided leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets• Drove efforts with product and business development to define an overall product and technology portfolio strategy to drive the long term growth of the organization• Ensured the development of all strategic product roadmaps and corresponding marketing plans• Continuously evaluated trends and adjusted strategy to capitalize on shifts in the marketplace. • Analyzed existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability• Monitored business metrics in regard to revenues, profitability, market share and product portfolio mix. • Established metrics for the measurement of marketing program effectiveness• Developed and manage the marketing budget• Responsible (in collaboration with sales) for the development of the company’s revenue forecast• Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development

2025-2026: Assistant Learning Officer2024-2025: Digital Campus Champion

2024 - 2025: Communications Chair for YPO-Pittsburgh Local Chapter2023 - 2024: Communications Chair for YPO-Pittsburgh Local Chapter

Responsible for developing and implementing a product roadmap for the company that ensures development and testing of high quality, high value products/services that can be successfully marketed to consumers. Also responsible for leading the development of strategies to migrate customer service and sales onto a completely self service platform. • Drive the implementation of a Product roadmap within the company.• Manage the existing stable of products and lead the ongoing development of enhancements to support increased value to customers.• Gather and analyze feedback from sales, marketing, operations and partners/prospects to set the strategic vision for existing products and development of new products.• Manage the execution of consumer research to further support rationale for product development and positioning within the marketplace.• Direct our internal process to define the product strategy, roadmap and priorities.• Research, develop & implement a best processes strategy for new product development, launch and analysis.• Develop requirements documents and use cases for new product features.• Monitor the status of development projects supporting new features• Become an expert on other products in the marketplace• Product life cycle & profitability management.• Provide guidance and direction to the team on developing new products and managing the lifecycle of existing products• Build a team to support rapid growth expectations.• Develop & implement strategy to drive product and customer service onto the web.

As a member of EDMC Online Higher Education marketing department, the Search Manager is responsible for leading and executing search engine strategy for all OHE brands. This position entails development & management of search marketing plans, keyword campaigns, SEO, search inclusion and interactive advertising programs; negotiating contracts, monitoring results and making necessary adjustments in order to generate high-quality, cost-effective student inquiries. • Direct and coordinate multiple “cross-platform” projects while working within established deadlines. • Develop and implement strategy for Internet advertising campaigns designed to increase web site visitors, generate quality student inquiries, and strengthen all EDMC online brands. • Manage and administer EDMC brands’ online budgets.• Ensure accuracy (BPC compliance) and quality of all electronic advertising and marketing creative.• Develops a collaborative relationship with EDMC to assure online marketing initiatives are in sync with EDMC philosophies and procedures.• Adhere to budget constraints and adjustments while continuing to increase inquiries and web site traffic through the respective EDMC brands’ online marketing campaigns. • Remain current with and possess a thorough understanding of available online advertising, SEO and marketing vehicles as well as measurement tools. • Analyzes current procedures and processes to assure optimal utilization of web-based and email marketing initiatives. • Monitor/track results of online marketing vehicles purchased.HIGHLIGHTS• Launched 3000+ page online education directory portal site from concept to completion in 3 months (2010)• Directly managed $20+ million marketing budget to drive year over year growth and drive direct response initiatives (2008-2010)

• Analyze Web traffic using Omniture, Google Analytics, and other data collecting sources to support the analytic needs of the business• Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience• Develop and implement data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc) to provide a comprehensive view of students, faculty, and prospects across the online web experience • Work with the Web Strategies team to identify gaps in the data capture strategy and implement enhancements Improve and document processes for gathering metrics and data analysisHIGHLIGHTS• Implemented multiple analytics software packages throughout web experience to facilitate creation of executive dashboards and reports (2007-2009)

• Ownership for operational results of recruitment websites. Personally manage and drive daily performance of metrics against internal requirements as well as competitive positioning• Web strategy development including ensuring the brand experience by combining the convenience of on-line education with the experience of a top traditional school and making it come to life through our recruitment websites to support a consistent web-based end to end student experience. Creates web environments to support the student recruitment goals and provide automation that supports growth and scale to the organization. • Provide leadership on web solutions development for the OHE organization. Develop and manage scope, resources and project plans to deliver appropriate web solutions.• Partner with OHE Marketing organization to implement marketing strategies.HIGHLIGHTS• Introduced Landing Page Optimization and MVT testing to company leading to 100-300%+ increases in conversion across three different brands (2007-2010)• Successfully oversaw implementation of new student recruitment initiatives including: marketing site redesigns, microsite launches, online student tours, and admissions tools (2008-2010)

Recruit new students to meet new student plan. Develop and maintain positive relationships with students. Provide creative solutions to complicated admissions problems. Contribute to a positive results driven professional work environment. Serve as a job knowledge expert, trainer, and mentor for new hire and veteran ADAs.

Developing and executing the go-to-market strategy for a food service startup. Creating and fully developing company network infrastructure and e-commerce website. Responsible for the content and publication of said website by coordinating, designing, and monitoring electronic publications for distribution. Developing and implementing strategies to improve group marketing.