Patti Andrews Email and Phone Number

Key Account Manager – Provided leadership and the development of effective business building practices and account prioritization to surpass sales budgets. Developed trust based relationships with key accounts and distributors in western Canada • Key areas of responsibility include; accurate sales planning and sales forecasting, business plan development and execution highlighting key opportunities to exceed sales targets • Effective communication of WellPet business building practices and implementation with all accounts and distributors • Promoted open lines of communication to ensure a comprehensive understanding of account specific business needs and unique market dynamics within the industry • Empowered accounts with sell through objectives and targets, reviewing sell through of product and promotions on a quarterly basis and incorporating new strategies when necessary • Executed corporate focus and effectively launch new product initiatives. Coordination of the effective deployment of corporate resources with a focus on improving return on investment • Analyzed brand performance vs. competitive market conditions to identify areas of opportunity

National Account Executive –Providing leadership and the development of account prioritization and execution to effectively increase sales budgets through trust based relationships with all major Drug retailers across Canada. Key areas of responsibility include; accurate sales forecasting, business plan development and execution highlighting key opportunities to exceed sales targets

Western Regional Sales Manager – Management of five Sales Consultants across western Canada. Provided leadership and the development of account prioritization and execution to effectively increase sales budgets. Established trust based relationships with head offices; Shoppers Drug Mart West, Sephora West and Holt Renfrew that had previously been absent that secured new opportunities with accounts.

Key Account Manager – B.C. Region. Provided leadership in the development, execution and evaluation of Key Account management strategies for all major food channels with partners such as Costco West, Overwaitea Food Group, Thrifty Foods and key food distributors.

Key Account Manager − BC Region. Assisted the organization in retaining and strengthening their position as the market leader in the nail care category (Sally Hansen Brand). Managed all aspects of Food and Drug Key Accounts (Shoppers Drug Mart, London Drugs, Pharmasave, Overwaitea, Peoples Drug Mart), including the negotiation of incremental space allocation, new listings, promotional plans and merchandising programs while meeting and exceeding client’s corporate objectives. Focused on identifying new business development opportunities and adding value to existing key accounts while building trust-based relationships. Significantly improved service levels and client satisfaction. Prioritized sales & promotional directives to seven representatives.

Key Account Executive – B.C. Region. Provided leadership in the development, execution and evaluation of regional business plans and key account management strategies for major food and drug channels (Shoppers Drug Mart, London Drugs, Pharmasave, Overwaitea, and Peoples Drug Mart). Forecasted sales, established budgets and clearly communicated objectives to seven BC sales representatives. Initiated creative promotions, advertising programs and plan-o-grams to maximize brand visibility and category sales. • Effectively analyzed A.C. Nielsen and POS data and presented to head office personnel in gaining 2 ft. of incremental shelf space and new 13 new hair color listings in London Drugs and Overwaitea Food Group which equated to 21% increase in sales in 1995• Established and maintained trust-based relationships with active listening skills and responding to customer needs that resulted in creating effective account-specific promotions with major chains• Executed seasonal promotions gaining secondary displayers that equated to substantial increases in sales and profitability with all retailers. and managed new product launches and coordinated the deployment of resources with a focus on improving return on investment for both L’Oreal and key distribution partners• Conducted quarterly and annual business reviews based on due diligence in market research and analysis; maintained a focus on sustainable market growth in outpacing the competition and gaining market share each consecutive year