Patti Ernst Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Greater Chicago Area

• Strategic Marketing Consultant helping businesses to increase revenue, brand awareness and market share.
• Design goal-based marketing strategies and tactics
• Collaborate with clients to help them create compelling stories so they are easily understood and memorable to their customer base
• Promote clients’ products through various marketing vehicles including strategic email marketing journeys, social media, enhanced websites and event marketing
• Create public relations opportunities for clients through a process that builds mutually beneficial relationships between the client and the public through traditional, social and digital media activities

Downers Grove, IL

• Invesco Ltd. is a global asset management firm.Created cohesive marketing strategies for broker-dealer, defined contribution (DC), variable annuity (VA) and 529 channels. Promoted investment vehicles to clients through.
• Generated $8B+ in sales by leading core product promotion (2016). 13% increase over prior year.
• Supported key client’s (Edward Jones) move from 50th to 22nd ranking (Equity and Income Fund, 2014).
• Increased sales 115% while competitors’ average increase was 59% (International Growth Fund, 2013).
• Improved sales 24% while competitors decreased by average of 22% (Charter Fund, 2011).
• Saved $120K+ of the Edward Jones annual marketing budget by efficiently and effectively revising marketing materials.

Chicago, IL

• Matrix Capital Advisors LLC ("Matrix"​) is a registered investment advisor under the Investment Advisors Act of 1940 serving high net worth individuals, families and private foundations. Owned non-investment functions.
• Increased assets 15% year over year by evaluating and improving marketing strategy for client acquisition.
• Negotiated contracts with external vendor to track and retain firm’s email, saving 10% and ensuring compliance with FINRA, SEC and NYSE mandates.
• Launched proactive email marketing campaigns, enhancing communication with clients. 100% percent open rate at launch.

Chicago, IL

• DWS Group (DWS) is one of the world's leading asset managers.Vice President, Marketing and National Promotions Manager, Channel Marketing
• Led marketing operations with eight-member team (team management, advertising, account sales). Developed strategic marketing plans for Financial Institutions Group (FIG), retail and national accounts sales forces.
• Executed requests from three national sales teams with 75+ members. Resources were allocated by sales channel as well as prioritization of projects.
• Promoted key products in conjunction with internet communications team, increasing communication with major firms at reduced cost by eliminating printed mailings.
• Improved sales 15% by spearheading nationally focused firm-wide core fund promotion campaigns.
• Drove sales at targeted firms by planning and leading meetings with 14 top-tier firms. Meetings include partnership building and tailoring the meetings to the goals of the valued partners.

B.A., Communications

Activities and Societies: Promotions Director, WMUR, Marquette Radio Radio Personality, WMUR, Marquette Radio Television Host, MUTV

Masters Of Science, Marketing