Patricia Flesher Email & Phone Number

Gurnee, Il, Us

Rosemont, Illinois, Us

Rosemont, Illinois, Us

I manage a five-person team with a mission to advance the visibility, influence, and recognition of Certified Registered Nurse Anesthetists (CRNAs) across healthcare, political, and consumer sectors. This is accomplished through strategic public relations tactics and in collaboration with internal teams, including marketing, government affairs, and practice management.With a focus on media engagement, I have successfully sourced and secured numerous media placements, increasing our media presence by 229% since 2019. I have also contributed to AANA's media share of voice, growing it from just 11% to 53% within anesthesiology associations. My efforts in overseeing PR campaigns, both regional and national, have included securing over 40 op-eds and spearheading outreach strategies for 50 state associations, enhancing their advocacy and communication objectives.In addition to managing the department’s budget and ensuring resource efficiency, I collaborate with national PR firms to expand CRNA media influence and monitor the performance of media placements. I also lead crisis communications initiatives, developing strategic plans and messaging to address critical situations and maintain AANA’s strong public image.As a liaison to the AANA Communications Committee, I advocate for the value of public relations, ensuring all initiatives are aligned with the association’s broader goals.

Tampa, Florida, Us

I had day-to-day oversight of media relations and crisis/issues communications for seven state markets including the development of press releases, social media posts, statements, talking points, key messaging, collateral, reports, presentations, digital communications, video production and media training. I worked collaboratively with market leadership and subject matter experts to produce effective communications that drove awareness and understanding of the value of WellCare and its plans.

Washington, District Of Columbia, Us

Founded in 1916, the Portland Cement Association represents cement companies in the United States and Canada. It conducts market development, engineering, research, education, and public affairs programs.As the senior director of communications, I direct and guide the activities and efforts of a three-person Communications staff as well as vendors to achieve and exceed the strategic objectives of the Portland Cement Association (PCA). I ensure the effective delivery of internal and external communications for advocacy and promotion, media relations, marketing, including Web and internet, and production services activities to the Board and to the management team. This includes assisting in developing and presenting policies and positions; establishing and maintaining graphic and editorial standards that project a positive image for PCA and the cement industry; producing collateral materials in support of advocacy and communications goals; and managing the corporate website.

Washington, District Of Columbia, Us

As Director of Communications I coordinated of external and internal communications efforts of trade association, including media relations and member and customer e-newsletters. In this role I developed pro-active mechanisms to strategically target key audiences to support market development programs and other Association goals.Working with PCA market groups and trade and consumer editors and reporters, I communicated association news, current developments, and other information to key audiences through appropriate media outlets. Specific strategies and activities included acting as a liaison between the press and PCA; establishing promotion-oriented communications goals and messages; and disseminating information through press conferences, news releases, social media avenues, personal contacts, special projects, articles and other means.

Washington, District Of Columbia, Us

As the the key contact for media and external communications, I coordinated proactive and reactive media campaign for the manufacturing trade association.This included managing and pitching several annual press conferences featuring our chief economist and other industry experts, the design, development and distribution of trade show media kits to industry and consumer press, and a variety of other Association promotion efforts.

Northfield, Illinois, Us

Founded in 1947 and headquartered just North of Chicago, the College of American Pathologists is the second largest medical association in the US, as measured by revenues, and the largest medical association exclusively supporting the specialty of pathology.In my role as Media Relations Specialist I positioned the College of American Pathologists (CAP) in media as organization concerned about public health, and promoted Pathologists as professionals with vital role in healthcare, beyond that of forensics. To accomplish these goals I initiated and responded to media and public inquiries related to pathology and CAP. I placed news releases, video news releases, and editorial pieces; responded to reactive media inquiries. I also analyzed and monitored media for opportunities and potential trends that may benefit CAP members. To ensure a consistent message I developed talking points, fact sheets and other training skills to assist Spokespersons with media interactions.I also managed production and promotion of video news releases with outside vendors. This included researching topics, selecting spokesperson, editing scripts, and overseeing film production and editing. In this capacity I directed activities of vendors and production crews to ensure achievement of cost-effective, quality and timely productions of videos, press conferences, national meeting presentations and other events.

Northfield, Illinois, Us

As the manager of a quarterly medical newsletter, I was responsible for all aspects of the publication. Designed for pathologists to communicate with clinicians, the highly technical newsletter could be customized to specific topics at a hospital, or a laboratory could choose to use the "generic" version. Either way, a customized logo was provided. I handled marketing for the newsletter as well as subscription maintenance, design, layout, content generation and copyediting.I also was responsible for the design, layout and editorial content of a bi-weekly employee newsletter

Northfield, Illinois, Us

I supported all aspects of the public relations/communications department including the distribution of news releases, fulfillment of public information requests and committee meeting management.

New York, New York, Us

SRDS.com is an online multimedia planning platform designed to help you easily find ad opportunities in any market, media type or geography. You can find, consider, and better understand over 125,000 media properties, including over 22,000 local and national websites. Kantar Media SRDS is the advertising industry’s destination for agencies and marketers to research media brands and ad opportunities. SRDS has connected the community of media buyers and sellers for more than 90 years.Originally assigned to one publication team, my supervisors eventually selected me to be cross-trained on all the publications to assist several teams as needed.