PFG Interiors is an interior design firm that specializes in the design and merchandising of Model Homes, Clubhouses, Amenity and Sales Centers for builders and developers to help them sell more properties and homes.

Provide leadership and management to a team of dynamic and creative model home interior designers in Clearwater and Naples, Florida as well as Charlotte, NC. Oversee three Corporate Design Studios in Tampa, FL, Atlanta, GA and Charlotte, NC as well as Purchasing and warehousing services. Additionally, provide excellence in service to 46 Franchisees and their clients. Availability to the Franchisees and their clients is imperative to the relationship between the corporate staff and the Franchisees.Worked with interior designers and the Design (architectural) department to develop exceptional, industry leading model homes that produced home sales by the franchisees. Generated fresh and exciting new models every 18-24 months for each franchise. Delivered exceptional quality model homes that support maximum home sales. Supported this group through an encouraging, considerate, candid and energetic style, guided by the objectives of the company. Worked with each Franchise Owned Design Studio to implement operational changes that drive financial improvements and improved services. Developed and coordinated Quarterly incentive sales for the Studios to use to add to the bottom line. Held round table discussions with Studio Managers to share ideas and information.Available to each Franchisee to discuss Design Studio matters. i.e., answer questions, conduct surveys, discuss designer salaries, commissions, bonuses, sales events, etc. Provide leadership and promote open communication of information for all studios.

Patti will provide design leadership and client service for Builders Design to the homebuilding and model merchandising industry. She has worked on hundreds of model home and commercial projects over the years providing design direction, and personalized solutions to successfully meet specific client needs. Patti has been involved in the National Association of Homebuilders and the Florida Homebuilders Association for over 25 years and plans to remain involved. This association has helped to keep Patti on top of current trends in the homebuilding industry and continues to build her knowledge of the building, architecture and design communities that will help to expand the company’s presence in the marketplace. Her strong communication skills and drive give her the ability to successfully manage projects, build relationships and create team spirit. Her people skills and organizational abilities will make her an integral part of the Builders Design team. Providing thoughtful, full service merchandising that sells homes faster is why Patti is the person that most builders call for all their merchandising projects.

Patti Guthrie has returned to the award winning design firm as the Director of Model Merchandising. In this role Patti will provide client service and design leadership. Her ability to manage people and projects, create team spirit, as well as her organizational skills, makes her an integral part of Marc-Michaels success. She will be providing design direction and will serve as a liaison between Marc-Michaels and the building community.Patti’s drive, strong communication skills and knowledge of the building, architecture and design communities will help Marc-Michaels expand the award winning company’s presence and market both local and international projects. She has been working in the design community for over 20 years and plans to continue to be heavily involved with the National Association of Home Builders and The Florida Home Builders Association.

A skilled sales leader, who excels in customer service, retention and loyalty. Growing brand awareness and market share for a variety of companies. Forming loyal, long-lasting relationships and developing strategic partnerships, I maximize sales, margins and customer satisfaction to outdistance the competition.- Internet Marketer, and Consultant.- Marketing and sales branding development- Business plans

An altogether new and exciting home products website for consumers to "put it all together" using inspiration, information, digital design visualization and products. Altogether Home is a home fashion e-commerce website created by a team of practicing interior designers with a focus on the whole home and making the interior design process simple.

Promoted to direct the sales effort of the Model Home and Commercial Division. Sold interior design and merchandising services to diverse clientele including, but not limited to The Orient Express, JMC Communities, Arlington Homes, and Lennar. Areas ranged from all over the United States to The Caribbean Islands. Grew sales from $2M to $15M, and models to 150 projects annually. Managed projects up to $800K and staff of 20.

Led the startup of the new model home division, targeting builders / developers on the East Coast. Managed project budgets up to $150K and team of 12.

New business generation, account service and development and implementation of sales and marketing plans. Product lines included model home merchandising, sales center design, furniture packages and residential interior design. Daily job tracking, customer service, and coordination with design staff and management. Effective client presentations and negotiations led to increased sales of 100% within the first year of employment.

Developed customer service program, maintained customer relations and significantly increased sales. Promoted from Florida area representative to National Sales Manager to Director of Sales. Product lines included model home merchandising and interior design. Day to day activities included new business prospecting, client presentation and follow-up, tracking of existing jobs. 200% increase in sales over a three year period.

Sales liaison between builder and design staff to target marketing needs of builder for this national model home merchandising company. Daily activities included new business lead generation, customer service, design staff coordination and client presentations.