Design and manage revenue-generating marketing campaigns and strategies tailored to diverse industries such as insurance, logistics, IT managed services, automotive, and SaaS. Partner with C-suite and marketing leaders to assess marketing and branding vision. Chart the customer journey from demand generation through retention, incorporating meaningful data analytics and tech stack recommendations and implementation. Prioritize solutions to drive maximum ROI while adhering to budgetary constraints. Lead both in-house and contracted creative teams of 10-25, ensuring seamless implementation of revenue strategy. Orchestrate multi-faceted campaigns encompassing content assets like eBooks, email blasts, landing pages, website design and updates, SEO optimization, lead nurture automation, Google Ads, programmatic ads, social media initiatives, video content, and direct mail.Results …► Created and led strategy for national campaign for food service industry training organization focused on coupon promotion including graphic and text emails, blogs, content assets, video, social media, web page and landing pages. Delivered within accelerated deadline and within budget, with results exceeding client sales goal.► Captured a 16% increase in organic traffic over prior quarter through a SaaS platform branding, web design, and SEO optimization for an educational client.  Drove average cost per conversion at 12% of previous average through a Google ads campaign.► Initiated and led update of website and integrated platforms for national insurance brokerage to achieve full compliance with privacy and data consent regulations.► Yielded a 6 X RO for a B2B service client through innovation of a lead nurture campaign. Designed and led content, creative and implementation team. Collaborated with sales leaders to design sales follow-up to campaign-generated leads.

Recruited following the merger of 3 companies, to integrate the marketing strategy of an existing product with a dominant market presence and incorporating additional products under the new brand umbrella. Achieved rapid promotion within 1 year, transitioning from managing the marketing team for a single product to spearheading the content and communications strategy for the entire brand. Orchestrated lead generation efforts and guided prospects through the sales funnel using a blend of short- and long-form assets, compelling blog and website content, amplified through strategic social media initiatives and marketing automation tools. Collaborated with product marketing teams to develop effective product launch strategies and maintain ongoing customer communications. Coordinated the preparation of all collateral for live events. Delivered impactful presentations to internal stakeholders. Results …► Led program to increase website conversions through improved UX, generating a 227% increase in onsite conversions from organic sources and a 108% increase in conversions from all sources from 2H 2020 to 1H 2021.► Grew percentage of MQLs attributable to organic leads by 138% from 2H 2020 to 1H 2021 resulting in a 20% increase in billing originating from these leads. ► Increased sessions from targeted social channels by 90% from 2H 2020 to 1H 2021. Grew social audience by 88% and interactions by 112%.

Hired to develop and implement national digital marketing strategy for specialized insurance agency. Designed and managed inbound content strategy including blogging and social media. Created complete customer journey from awareness through conversion and review: email automation, SEO optimization, social media, remarketing and integration with digital systems. Managed CRM system and integration with online platforms and in-house systems. Provided marketing services and consultation to network of more than 70 dealer partners. Collaborated with sales team in the managed marketing services program for dealer partners. Conducted market research to develop competitive strategies. Tracked and analyzed KPIs to maximize campaign performance.Results …► Designed reputation management system that took American Adventure's Google rating from 3 to 4.9► Developed and managed SEM with 400% return.► Improved website UX to create immediate 10% increase in conversions.

Hired to help launch website and integrate with new CRM system. Designed digital marketing strategy to fill sales funnel for company offering IT training and staffing. Created and managed lead generation system using content strategy, including inbound content, PR and email workflows. Results …► Designed and managed lead generation system using content strategy, including inbound content, PR and email workflows resulting in 200+ on-site conversions worth up to $1.5M in B2C opportunities and 2 new B2B accounts in a 12-month period. ► Launched webinar series that resulted in 136% quarterly increase in new site visitors. Campaign components included emails, social media posts, blogs and digital press releases. ► Created promotion for global video contest resulting in over 5,000 page visits and over 1,500 votes.

• Responsible for creating and maintaining the “voice” of on-line retailer on all platforms, including website, social media, contests and email for online retailer of medical apparel and supplies. • Created SEO-optimized copy for retail site, social media and promotional materials. • Managed revenue-generating social media community across multiple channels, including more than 100,000 Facebook fans. • Managed influencer campaign, targeting and developing relationships with bloggers.• Led team including merchandising department and outside agency in creation and maintenance of site search functions.

• Managed promotions and marketing elements of product launches for electronics manufacturer. • Created digital and traditional marketing content, including press releases, website content, social media, post cards, packaging and brochures. • Managed trade show program, including scheduling and all related marketing materials. • Managed creative team including in-house designer and photographer and oversaw production of all marketing collateral, both digital and print. • Designed SEO strategy resulting in first-page search results in several product categories.