Drove traffic to website through development of fresh content for online audience - prepared weekly email newsletter for subscribers. Wrote and edited pieces on topics of interest; sourced and interviewed experts to ensure quality and usefulness of information. Partnered with PR executives and media outlets to boost appeal of site by promoting Mom- and child-friendly products. Directed team of 6 discussion leaders. Selected HighlightsTripled number of unique visitors and page views of site by recognizing hot topics and promoting discussion to drive traffic. Additionally, led editorial staff in highlighting/promoting content across various platforms, including Facebook and Twitter.Raised awareness and interest through creation of contest opportunities in collaboration with advertising and marketing departments.Maximized visibility by driving key promotional efforts, including marketing at key events and implementation of strategies to capitalize on social media opportunities.

Delivered timely stories on breaking news and major events, with a focus on developing local angles - optimized quality and accuracy of articles by developing relationships with key contacts including local/state officials and business leaders. Additionally, authored a variety of features on diverse topics, from health and food to family/parenting issues - utilized knowledge of experts to optimize content. Selected HighlightsWon first place New Jersey Press Association Award, as well as JC Penney-Missouri Certificate of Merit, for Growing Up Poor series - long-term project followed an area family living in poverty and facing difficult choices, including decisions o buying food vs. paying bills.Wrote detailed profiles of high-profile subjects, including author Mary Higgins Clark and Dr. Andrew Elkwood, and their charitable contributions. Additionally, delivered a variety of entertainment pieces, including interviews with celebrities from "JWoww" Farley to the Wiggles.Contributed to numerous lifestyle/entertainment-focused sections and other publications: roles included Lead Writer for Day In The Life Of series, Staff Writer for InJersey magazine.Developed concept, content, and format for Family Matters lifestyle section.Optimized visibility in role as blogger for In The Limelight entertainment blog and The Look fashion and beauty blog.