- Created and executed brand new influencer strategy from drafting contracts, managing talent (dozens of influencers), project managing deliverables, providing actionable feedback leading to over 7% engagement rate and 60% click through rate.- Helped lead a smooth rebrand process for Webflow’s social visuals and tone of voice.

- Spearhead the day-to-day engagement with Webflow's social media followers, copywriting compelling and innovative content, and conducting community management to foster a vibrant online community - Wrote copy and designed over 5,000 posts and grew following by 245,000 and counting.- Project management with product, product marketing, brand, content, and communications teams to develop comprehensive online communication plans encompassing organic posts, short and long-form copywriting, creative, and web - Generated 1.5 billion impressions and 5.6 million engagements.- Analyze critical social media insights and provide strategic recommendations to optimize brand sentiment and drive positive customer engagement and product adoption - Drove over 2 million link clicks.- Launched, briefed, and managed a social content pillar, Affirmation Posts, which is our highest engaged content on our social channels, with 145% more impressions than our average posts.- Led the social strategy and creative direction for many product launches and company initiatives most notably launching Webflow’s platform to be 100% free for all students and educators - resulting in over 3,500 product signups day 1.- Conduct pre, during, and post-event social strategy and copywriting for events like Webflow Conf (28,000+ attendees and in-person) and No-Code Conf (18,000 attendees online).- Led Influencer strategy on launches like #WebflowChallenge, our collaboration with Designers Humor (an account with over 900K followers and drove over 1M impressions and 100K engagements), and coordinated our TikTok content agency (hit over 100K followers in less than a year).

We hope to provide a safe(r) and inclusive space for members of the queer community to gather and feel at home in their identities both in and outside of Webflow. We also aim to build awareness and encourage our coworkers to be active allies for the LGBTQ+ community.

- Managed social channels by copywriting and delivering on the brand's online communication plans, ensuring consistent voice, visual identity, and tone across social media channels and community engagement.- Launched social-first series like community spotlights, Generation No-Code, Design Monday, and more based on insights found with analytics and research on the community and their needs.

- Developed YouTube SEO strategy and managed the day-to-day activities on various social media platforms, maintaining brand voice and generating captivating content to engage the target audience - Generated over 30K followers across Twitter, Instagram, TikTok, LinkedIn, and Facebook.- Led a GTM employee advocacy program to increase social presence of Drift employees, customers, and partners resulting in 6.1 million impressions, 19,000+ engagements, 16,800 link clicks (saved the company $118,000+ in advertising spend).- Collaborated with the events team to create high-quality digital experiences like Hypergrowth - 25,000+ registered for events.- Monitored social media analytics and provided regular reports with actionable insights to enhance social media performance-

- Worked with Membership and Digital Media Teams to implement a community-driven and peer-reviewed membership model.- Skills attained: Large Team Training, QA Testing- Worked with Membership and Digital Media Teams to implement a new community-driven and peer-reviewed membership model in an ongoing effort to build a more representative and diverse membership body for over 30,000 members- Helped lead a training of the new membership model project to over 70 membership managers across the country- Developed proper and effective QA Testing for an entire website (grammy.com)- Worked with Marketing Communications and Membership teams to develop proper messaging and copy throughout the site