Patti Williamson Email and Phone Number

Owner of PMW Consulting LLC Helping dental practices grow to their fullest potential via communication skills, marketing and clinical skills training.

BUSINESS UNIT DIRECTOR AEGIS Communications | Newtown, PA | 9-13-21 – 10-31-22Inside Dentistry, Inside Dental Technology, and Inside Dental Hygiene are the industry leaders in dental publishing and media. The Business Unit Director reported directly to the CEO on all aspects of running the Inside Brands.The responsibilities of the Business Unit Director of the Inside Brands included:• Achievements: - Managed a sales team for each brand. Grew sales to $15 million in revenue with 16% growth over 2021• Managed, developed, and implemented multi-channel media publications that reached over 97,000 dental professionals monthly.• Managed a team of editors, publishers, brand managers, and graphic designers to publish monthly the Inside Brands journals in the arena of print and digital editions. • Consulted with Key Opinion Leaders, Editors-in-Chief, and dental marketing manufacturers regularly to establish fresh and cutting-edge content.• Collaborated with the media team to promote webinars, eBooks, eBlasts, and live web events.• Instituted successful monthly meetings that helped retain every member of the team.

REGION MANAGER Nobel Biocare| NY/NJ/PA | 2017-2021Nobel Biocare is a global industry leader in the dental implant space. This role required strong professional skills in sales team leading, business management between sales, marketing, C-Suite, and dental professionals, and development in team business objectives. • Achievements:o #2 Region in 2020 and incentive trip winnero 102.4% to plan 2018 and incentive trip winner• Managed 9 team members in NJ/ NE-PA/ Upstate-NY.• Region responsibility of a $10.1 million customer base. • Core customers were dental professionals, ranging from surgical specialists to dental team members.

EASTERN AREA PRACTICE DEVELOPMENT SPECIALISTNobel Biocare | East | 2013-2017The Eastern Area Practice Development Specialist collaborated with Nobel Biocare’s sales force to offer case acceptance tools to increase practice growth for the dental practice. • Achievements: o 101.5% to plan and incentive trip winner 2013o 101.6% to plan and incentive trip winner 2014o Spotlight Award winner 2015• Consulted with practices about developing and maintaining a brand presence. • Presentations to dental practices focused on increasing case acceptance. • Collaborated with dental practices to offer solutions to grow their business.

KEY ACCOUNT MANAGER Nobel Biocare | NY/NJ | 2010-2013Delivered Practice Resource Center and Communication Skills lectures to customers and their team members in the New York City and Northern New Jersey area.• Achievements:o Key Accounts growth of $654,000 in gross revenue.o 103.6% Achievement to Quota 2011. o Incentive trip winner 2011

PRACTICE DEVELOPMENT CONSULTANT Nobel Biocare| NY/NJ | 2009-2010Empowered sales team members to re-strategize their current business strategy for territory growth. Value added tools introduced to customers desiring to grow their business outside of the basic discount strategy. • Achievements:o 2009 Impact Achievement Award. Recognition for growth of Practice Development Accounts in a 6-month period. 24% growth.

PRACTICE DEVELOPMENT CONSULTANT Nobel Biocare| NY/NJ | 2009-2010Empowered sales team members to re-strategize their current business strategy for territory growth. Value added tools introduced to customers desiring to grow their business outside of the basic discount strategy. • Achievements:o 2009 Impact Achievement Award. Recognition for growth of Practice Development Accounts in a 6-month period. 24% growth.

DENTAL SALES SPECIALIST Nobel Biocare | NJ | 2005-2009The DSS was responsible for the maintenance and growth of the dental customer by targeting growth to achieve budget growth numbers for each calendar year by converting competitive targets and increasing sales of current customers.• Achievements:o 2008 # 1 growth territory in the New York Region

Responsible for educating the Dental community about dental implants. Bringing implant therapy to the dental market to all disciplines within the dental field. Tasks such as hands-on programs, evening dinner programs and 1 on 1 training were part of the everyday job functions. As a sales representative, annual budgets were part of the job responsibilities and performance was a large part of the compensation.

Sold laboratory services to hospitals and private offices. Lab tests included all blood, urine and culture tests that were completed at the reference lab facility.