Patti Williams Email & Phone Number

Addison, Il, Us

Addison, Il, Us

London, Gb

Lead the ideation and implementation of marketing strategies for products and services – achieved sales of over $130 million across the Aon Hewitt Health Solutions portfolio. Establish content strategy and produce assets such as white papers, case studies, executive briefs, infographics, videos, and websites that drive greater brand awareness and result in new business opportunities. Provide creative direction and brand strategy to advertising, PR, and social media campaigns – organize speaking engagements, conferences, webinars, and other brand building activities. Collaborate with executive management, sales, and business development teams on product launch strategies and campaigns – implement metrics to track and efficiently allocate marketing budget.

Us

Managed the strategic planning, execution, and analysis of multi-channel marketing efforts in support of OfficeMax’s six million member customer loyalty program. Developed data-driven marketing strategies to increase customer acquisition and retention rates - oversaw highly-targeted direct mail and digital advertising campaigns. Acted as business intelligence lead – provided analytical insights, marketing trends, and merchandising analysis to business and product development teams.

Deerfield, Il, Us

Supported the Walgreens loyalty program national rollout through competitive market research and strategic marketing insights – integrated loyalty program across merchandising, marketing, IT, and store operations in order to obtain company-wide buy-in and support. Increased company revenue by developing and implementing marketing strategies to build store traffic, increase customer loyalty, and drive lucrative vendor partnerships.

Deerfield, Il, Us

Lead the marketing strategy and national launch for programs and products owned by Walgreens Financial Services Card Group – including private label credit card and prescription savings club. Collaborated with vendor partners to support company-wide rollout and ensure program success – managed market research, brand strategy and positioning, marketing communications, and program analysis and reporting.

Deerfield, Il, Us

Strategically positioned Walgreens pharmacy business in order to support business objectives and drive demand for healthcare and prescription services – managed managed care marketing budget and oversaw strategic and tactical plans. Acted as marketing lead for national and regional sales and account teams - educated stakeholders on the market landscape and implications for short, medium and long-term managed care marketing strategies.

Deerfield, Il, Us

Developed branded communications and promotional programs to drive traffic and increase customer loyalty to Walgreens.com. Developed strategic partnerships with vendors, retail managers, and advertising teams to create rich content experiences that drove sales and increase acquisition opportunities. Collaborated with analytics team to measure program success and continually optimize campaign performance.

Pawtucket, Ri, Us

Developed communication and marketing strategies to increase sales for Hasbro’s electronic toy division. Created and implemented purchase incentive and sponsorship programs aimed at increasing customer loyalty and strengthen relationships with vendors and distributors. Managed day-to-day execution of all corporate and brand marketing objects including – FSIs, product packaging, coupons, direct mail, in-store and online promotions, contests and sweepstakes. Acted as in-house spokesperson for media requests – developed written/presentation materials for media, trade, and consumer-facing events.