Patti Youngbluth Email & Phone Number

Woodinville, Wa, Us

I led strategic product launches and go-to-market initiatives, driving growth across global markets.- Created compelling product positioning and messaging documentation that effectively communicated unique value propositions and product proof points across multiple marketing channels.- Led cross-functional teams in developing, communicating, and executing global go-to-market strategies for product launches.- Developed and delivered product training programs, competitive insights, and sales battle cards for sales organization.- Established and delivered regular product update announcements to a global audience, tailoring content to specific needs and coordinating with stakeholders for accurate and timely information.- Collaborate with internal and external stakeholders to gather feedback on product performance and identify areas for improvement.- Conduct in-depth industry research to drive data-driven marketing strategies.- Collaborated with engineering and product management to conduct market product research and analyze customer behaviors that inform product development strategy. - Responsible for developing and implementing the marketing plan for new and existing product lines, while managing comprehensive sales collateral suites that support the customer buying journey, from awareness to advocacy.- Managed a centralized library for all marketing collateral using Brandfolder and Wistia, ensuring version control, accessibility, and brand compliance for sales and distributor partners.- Spearheaded the annual catalog development process, leading a multi-departmental team to create a visually appealing and informative resource that effectively showcased product offerings and drove sales.- Efficiently managed a limited annual product marketing budget, schedules, and production of product marketing materials.

Woodinville, Wa, Us

Woodinville, Wa, Us

I'm passionate about translating customer insights into successful product launches. Throughout my career, I've spearheaded new product go-to-market initiatives, driving growth across global markets. Here's what that entails:- Strategic Planning & Execution: I own the go-to-market strategy for new product launches, from initial budget recommendations to creating winning marketing plans. This involves collaborating with cross-functional teams (product development, engineering, sales) to ensure seamless product launches.- Customer-Centric Content Creation: I leverage market research and customer insights to develop targeted content – from sales collateral and presentations to website copy – that resonates with customer needs and moves them through the sales funnel.- Empowering Sales Teams: I create comprehensive product training programs and equip sales teams with competitive intelligence and battle cards to effectively close deals.

New York, Us

Teaching anyone (young & young at heart) to enjoy ice skating.

Woodinville, Wa, Us

I leverage data and customer insights to drive sales and brand awareness for wineries. My experience encompasses:- Tasting Room Management: Creating a welcoming and educational experience for customers, ensuring strong operational flow.- Data-Driven Marketing: Analyzing sales and marketing performance to inform content creation, social media engagement, and campaign strategies.- Content Marketing & Social Media Management: Developing targeted content and managing social media platforms to connect with audiences and grow online presence.- Wine Club Growth: Expanding membership programs and fostering a loyal customer base.- Relationship Building: Cultivating strong connections with key decision-makers and maintaining client relationships.- Brand Alignment: Collaborating with senior management to ensure marketing efforts support overall brand strategy.- Regulatory Knowledge: Understanding compliance requirements for national wine sales.

- Established compelling marketing campaigns to engage distributors, retailers and consumers in a three-prong strategy, through mail-in-rebates, displays and text-to-win sweepstakes. - Worked with Senior Management to ensure alignment of corporate marketing plans with branding and strategic objectives.- Developed, managed and implemented sales collateral and promotional point-of-sales materials to company and distributor sales teams.- Managed yearly marketing and promotions budget for multiple companies.- Improved public awareness to increase traffic and sales on high-profile client accounts by developing and implementing strong marketing and press campaigns.- Designed new product banding, labeling and packaging that meet or exceed sales projections and contribute to the company’s overall growth strategy. - Created and developed advertising campaigns through local and national print media, including SIP Northwest, Northwest Brewing News, Seattle Magazine, and Seattle Times.- Managed companywide digital media strategy to drive brand awareness and integrate with overall marketing strategy. Resulting in an increase of visitor traffic across all social media platforms.- Transformed media communications to increase brand awareness. Served as media contact, writing press releases, organizing print and broadcast interviews, and developing media materials.

- Worked with distributor management to ensure proper inventory management, seasonal pre-orders, quarterly and annual distributor business reviews.- Managed external and internal communications by producing monthly consumer and distributor newsletters, product publications, and media materials, increasing newsletter readership by over 30%.- Implemented VIP and Karma reporting to measure key performance indicators and communicated findings through company.- Worked with senior management and sales to ensure alignment of corporate marketing budgets and sales projections.- Analyzed sales, market and consumer data and participated in weekly and monthly forecast meetings with senior management to review monthly, quarterly and yearly sales results, sales projections, product mix, customer issues, initiatives, and opportunities.- Operated within a three-tier distribution system to grow market share and contributed to growth of the distribution from one state to 14 states through collaborative marketing campaigns, festivals, industry open houses and distributor sales representative education.- Assisted VP of Sales & Marketing in management of wine, beer & spirits sales force.- Designed, implemented, and promoted monthly distributor email newsletter, increasing communications between the brewery and distributor network.

Seattle, Washington, Us

- Implemented and administered a new Salesforce CRM to track sales activities and proposals, monitor lead advancement, and manage marketing campaigns. FlowWorks developed a powerful web-based suite of data collection, monitoring, analysis, and reporting tools for use by municipalities’ public works departments. - Planned, managed and attended industry trade show campaigns to increase product brand awareness and generate sales leads. - Implemented customer communications through bi-monthly email newsletters, blog posts and quarterly webinars.- Responsible for the yearly marketing budget, schedule and production of all the sales and marketing materials.

Mukilteo, Wa, Us

Marketing a growing craft brewery to beer fans, enthusiast and aficionados everywhere.- Operated within a three-tier distribution system to grow market share and contributed to growth of the distribution from one state to 14 states through collaborative marketing campaigns, festivals, industry open houses and distributor sales representative education.- Managed and implemented Zoho Customer Relationship Management Software to track sales activities, monitor lead advancement, and manage account and contact data. - Modernized online campaigns through social media. Revamped and maintained Facebook page and created Twitter. Result was 7,000 DK Facebook and 2,600 Twitter followers in a three-year period.- Point of contact for local event organizers, managing and organizing company’s participation in local festivals, beer tastings, and brewer’s nights. - Transformed media communications to increase brand awareness. Served as media contact, writing press releases, organizing print and broadcast interviews, and developing media materials.- Assisted in the implementation of new company branding through website redesign and the creation of all new marketing, promotional, and sales materials. - Implemented Google Analytics to monitor website traffic and drive campaigns to targeted areas.- Created and developed advertising campaigns through local and national print media, including Beer West, Northwest Brewing News, Seattle Magazine, and Seattle Weekly.- Designed, implemented, and promoted monthly email newsletter, increasing email contact database between 5 to 10% month over month.- Managed customer loyalty program, organizing annual membership drive and appreciation events.- Launched charity programs and initiatives to increase company’s community involvement including donation drives to raise money, clothing, and household items to address needs within the community.

Maverick International offers state of the art MICR Check Encoders, offering a number of check encoding solutions to meet every customer’s needs.- Primary ownership for company's entire marketing including creating, initiating, and executing plans for products lines and service offerings.- Participated at industry trade shows to increase traffic flow, generate sales leads, and responsible for turning leads into active sales prospects. Implemented automated trade show tracking that increased potential sales leads by 50%.- Created promotional products in-house with desktop publishing programs, reducing time from development to deployment by three weeks and cutting costs by 10%.- Established successful marketing campaigns on limited budgets including: product launches, brand recognition, website/online sales, promotions, business-to-business strategic alliances, and direct mail programs. - Responsible for the yearly marketing budget, schedule and production of all the materials of sales and marketing.- Recruited, developed, and led co-marketing activities with Value Added Resellers to target end-users to achieve a 20% yearly sales growth among resellers. - Implemented and managed e-commerce to target market segments, and increase sales and brand awareness. Direct sales increased 35% for each year since implementation. - Served as brand manager on new product launches including all strategic planning, promotion, developing potential customer lists, training and overseeing sales. - Conducted complete, comprehensive, and innovative market analysis to identify new product market opportunities and achieve targeted goals. Performed situational analysis to identify factors affecting business performance and suggested appropriate strategies.

One of the largest full line manufacturers of vitrified, resin, rubber and shellac bonded grinding wheels in North America.- Redirected sales focus from distributors to consumers, by implementing an inside sales force, thus creating new demand. Increased consumer awareness and product sales by 15%.- Recruited, developed, and led co-marketing activities with Value Added Resellers to target end-users to achieve a 20% yearly sales growth among resellers. - Proven new business development skills due to excellent prospecting and client building skills, resulting in 50 new B-2-B accounts, and over 1000 new inside sales contacts.- Administered customer relationships nationwide and developed lead tracking system that incorporated Act, Outlook, Excel and Word, that resulted in growing direct consumer sales database.

Canonsburg, Pa, Us

• Facilitated an online social media group of engineering software users to increase customer retention, develop and analyze customer feedback, and maintain an open communication channel with the industry. • Redesigned the layout & content of corporate Website, which involved collaborating with multiple departments with in the organization, including corporate executives, network personnel and sales.• Participated at industry trade shows to increase traffic flow, generate sales leads, and responsible for turning leads into active sales prospects. Implemented automated trade show tracking that increased potential sales leads by 50%.

Herndon, Va, Us

• Recruited, developed, and led co-marketing activities with Value Added Resellers to target end-users to achieve a 20% yearly sales growth among resellers. • Created promotional and marketing materials for various software products targeting government agencies directly contributing to annual sales doubling for two years.• One-person show responsible for nation wide negotiations, contract management, and compliance of GSA contract for Santa Cruz Operations for a government reseller. Took a neglected product to the best cost vs. profit ratios in the company.• Delivered comprehensive presentations to corporate executives and technical personnel including customized sales proposals and quotes up to $1,000,000.

Mba, Marketing

Bba, Marketing