Let’s achieve your success together! As a well-seasoned certified Master Marketer, I have planned, managed, and implemented marketing strategies and campaigns for businesses small and large (including my own); for Entrepreneurs, B2B products and services, and CPG corporations. You can think of me as your strategic collaboration partner, working together for your success.As a solopreneur, I am responsible for sales, marketing, budgeting, PR, product development, digital advertising, product launch, social media marketing, email marketing, events, and SO MUCH MORE! As a marketing consultant and fractional CMO, I support major corporations producing 500+ million dollars in yearly revenue. I also help small business owners, authors, and small entrepreneurs with bestselling book launches, course sales, sales funnels and promotions.

Principle Duties and Responsibilities:•Responsible for consumer-facing digital strategies, campaigns, and promotions through the execution of targeted marketing campaigns for Oral Health (domestic and international), Showers, and newly launched Pet Care brands.• Manage omnichannel communications strategy for the showers brands; including various digital media campaigns and initiatives, and on-line ad placement to drive traffic, engagement, awareness, and sales growth for showerheads, body care, and pet care businesses.• Campaign measurement and optimization; create and maintained monthly metrics reports on digital marketing activities, effectiveness, and report on business impact/ROI.• Execute content marketing principles through the use of digital marketing analytics, SEO, and social media.• Manage and collaborates with influencers and outside agencies and subcontractors.• Prepare and present marketing programs and results, both written and verbal, to stakeholders at weekly, monthly, and annual sales meetings. • Point of contact for the sales team; supported them with content needs for retailers including images, videos, product descriptions and other enhanced media.• Manage timelines and oversee the digital marketing budget.• PR and event coordination, capturing live and static content for sharing across a variety of platforms.• Social Media Management including strategy, posting, engagement, and reporting.• Monitor and evaluate the digital landscape.

•Identify marketing initiatives through customer research, product mix and market segmentation by analyzing industry trends and competitive landscape.•Oversee opportunity identification and evaluation; formulate new offers and promotions.•Create, track and evaluate using internal metrics to identify marketing performance and effectiveness of programs, offers, channels, and product mix.•Support sales organization by developing sales tools, promotional material and customized reporting.•Coordinate corporate seminars and major trade shows for the company.