In this role, I oversee the marketing for SCE's Energy Education Centers (EEC), which provide a diverse array of classes and resources, equipping individuals with knowledge to make informed energy choices for homes or businesses. Additionally, I oversee and manage interactive displays, tours, exhibits, technical consultations, and events, ensuring seamless and engaging experience for visitors.• Spearheaded team's transition to online events amidst COVID, surpassing attendance targets by training over 23k participants in clean energy technologies.• Pioneered inaugural Clean Energy Summit, providing customers with invaluable insights into carbon neutrality objectives, fostering collaboration with innovative companies, and encouraging adoption of cutting-edge technologies.• Organized and executed over 30 virtual and in-person events annually, honoring various organizations for community partnerships, philanthropic endeavors, and advancements in clean energy.• Championed and guided team of event professionals, orchestrating impactful virtual and in-person events for SCE's key customers, facilitating active listening, insightful learning, and implementation of transformative changes that positively influence programs and services throughout territory.

I guided dynamic team of event professionals in conceptualizing and executing groundbreaking events and customer forums, fortifying alliances with businesses, industry associations, chambers, and community leaders to drive impactful partnerships. Also, I facilitated meaningful connections between business decision-makers and niche industry influencers, fostering valuable exchanges of ideas, gathering constructive feedback, and delivering tailored and impactful content to cater to unique needs of each audience. In addition to this, I was engaged in collaborative efforts with internal and external leadership to ignite significant transformations within served communities, shedding light on local and regional concerns.• Inspired businesses to actively engage in pilot programs, facilitating exploration of novel and inventive approaches to achieve clean energy objectives.• Organized 34 high-impact and cost-efficient events annually, serving as crucial platform for strategic communications to key business customers.• Facilitated constructive feedback between executives and engaged business leaders, effectively covering SCE's vast 50,000 square-mile territory.• Empowered and guided marketing team in promoting crucial workforce education forums, equipping next generation of energy workers with essential skills for success in dynamic energy industry.• Championed design team in creating impactful videos, collateral, websites, and on-site displays that showcase SCE's instrumental role in driving industry transformation through adoption of electrification solutions.

I developed high-performing and safety-conscious culture, implementing end-to-end business-critical projects across multiple functions for SCE's Business Customer Division's 350 employees. Also, I led division's safety-focused culture strategy, overseeing team of 18 employees across multiple locations to develop innovative solutions for challenging safety culture issues. Additionally, I oversaw creation and execution of 2011-2015 business plan and strategic roadmap, aligning customer service goals with outage interaction, energy efficiency, and JD Power rating improvements. Also, I spearheaded BCD's internal communications strategy, equipping the workforce with essential knowledge through BCD Broadcasts, Bi-Weekly Issues Report, BCD Reference Guide, and online Account Management Information System.• Accomplished 100% reduction in serious injuries over four-year span by spearheading comprehensive cross-functional safety strategy.• Pioneered and established "Center of Safety Excellence" at Irwindale Gateway, providing dedicated resource center for all SCE employees to actively mitigate office and field-related injuries and enhance overall well-being.• Guided and directed Customer Service business unit in implementing safety culture strategy, encompassing over 5,000 employees, to enhance safety leadership, embed safety into core values, foster personal accountability, and ensure compliance with state and federal regulations.• Collaborated with senior leadership to create and implement the highly effective CS-wide safety campaign, "The Safety Leader in Me," fostering a culture of safety, high performance, and strong values among employees.• Supervised division budget, annual planning, policy governance, and labor survey, achieving $1.5M operational savings through SCE-wide excellence initiatives.

I oversaw strategic and executive communications for Business Customer Division, orchestrating impactful bi-annual all-hands meetings with 450+ employees, featuring engaging scripts, videos, and visually captivating presentations. I led development and management of 15-member BCD Work Environment Survey (WES) team for three years, aiming to enhance teamwork company-wide along with establishing plan, scope, strategy, schedule, and budget to achieve goals. In addition to this, I implemented and managed "BCD WOW Awards," semi-annual recognition program, engaging employees in nominating and celebrating colleagues who exemplify company values. Also, I oversaw entire process, including promotion, judging, recommendation presentation to executives, and organizing awards ceremonies and employee recognition events.• Curated monthly communications to disseminate innovative themes, tips, and ideas fostering a strong teamwork foundation within BCD.• Accomplished survey results having 90% engagement from all BCD employees confirmed effectiveness of WES communications, enhancing interdepartmental teamwork and accountability.• Devised SCE's social media strategy by formulating business goals and objectives, mitigating risks, assembling cross-functional team, allocating resources, conducting employee training, and producing engaging content.• Governed production of SCE's monthly "Power Bulletin" newsletter, showcasing customer and account executive achievements and promoting energy efficiency programs.

Under this role, I devised and coordinated multiple simultaneous communications projects to enhance customer confidence and satisfaction, resulting in improved overall customer experience.• Initiated and guided company-wide initiatives to enhance customer experience interactions with call center, claims, billing, and field teams, resulting in improved outage resolution and solar communications.• Streamlined and optimized existing processes, eliminating redundant steps and enhancing efficiency to significantly improve customer satisfaction levels.• Pioneered and guided development of first-generation outage improvement online tools, incorporating map-based technology to precisely identify outages based on location.

In this role, I empower organizations to cultivate trust, champion Diversity, Equity & Inclusion (DEI) endeavors, and exhibit cultural competence by fostering vibrant celebrations and immersive cultural experiences. I deliver customized event packages designed to cultivate an engaged workforce, acknowledge team achievements, and enhance sales through product launches, personalized gifts, and memorable celebrations. In addition to this, I drove development and execution of strategic initiatives and business objectives as CEO and co-founder of Festively, fostering growth, scalability, operational efficiency, and nurturing environment for vendors and team members. Also, I enrolled and onboarded 100+ events and custom gift businesses to join subscription-based membership platform. Managed all technical aspects of website development, site management, feature updates, quality assurance, and functionality deployment at Festively.com. Furthermore, I engaged with community, cultivating strategic partnerships, and pursuing proactive business development, enabling growth of thriving businesses for diverse small businesses which empowers women to pursue passion and serve through events, and celebrations.• Revolutionized vendor booking by creating Festively.com, an online marketplace enabling clients to effortlessly discover and book diverse creators for celebrations, replacing outdated email and phone-based processes.• Curated impactful programming, workshops, and events to aid small businesses during the COVID era, optimizing operations across seven key functions during the event hiatus.• Pioneered marketing campaigns and forged strategic partnerships, facilitating small businesses in engaging with clients, fostering prosperous alliances via social media, transformative events, direct sales, and networking, ultimately driving substantial success and impact.

Analyzed, planned, and developed multiple concurrent projects aimed at improving documentation for users and support personnel of web-based legal matter management software used by Fortune-size companies, legal counsel, and government agencies. Rapidly developed expertise in company products in order to develop and maintain publications.

Responsible for planning, organizing, and managing implementation of product documentation line, including online help, training materials and user guides, as well as various marketing pieces for product line representing $20 million in company sales annually. Worked both independently and in collaboration with management to ensure that all documentation and user communication needs were thoroughly met, properly conveyed, and completed on time.

Responsible for planning, organizing, writing, editing, and maintaining user documentation for the world’s leading maker of wireless telecom infrastructure equipment and software. Responsible for creating all types of product documentation including installation guides, command reference guides, configuration guides, online help, training materials, release notes and user guides.