I am an Executive Brand Leader with two decades of success driving planning, positioning, value creation, product innovation, and organizational alignment to ensure brand growth across CPG sectors. I have led the turnaround of numerous product portfolios across categories and channels, and know how to uncover innovation opportunities to ignite brand growth, reputation and consumer loyalty. As SVP at Mondelez International, I have led commercial planning and activation for iconic brands across North America, consistently delivering operational and financial milestones. While at Kraft Foods, I secured $30M in savings for the Capri Sun brand through sustainable packaging innovations and increasing shelf space. My leadership for OREO resulted in a 10% revenue boost through strategic partnerships, limited-edition products, and consumer engagement. I also drove analysis, product development, marketing strategy and commercial activation for OREO Thins, which generated $100M within 12 months of the new launch.As a change leader with a proven record of transforming numerous product portfolios, I have a knack for identifying opportunities to change the trajectory of stagnant product portfolios and brands, and articulating these opportunities to corporate leaders and investors to understand the ROI of new branding initiatives. An experienced and engaging speaker, I have been recruited to present at numerous national meetings and conferences to share brand success stories, helping companies identify opportunities and build strategies and teams to reach very aggressive product turnaround goals. I have an MBA, a BBA and several professional certifications related to digital marketing.Connect with me via LinkedIn message.
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Svp Marketing, ConfectionsPim BrandsNew York, Ny, Us
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Svp, Us Commercial Planning, Activation & InsightsMondelēz International Nov 2022 - PresentGreater Chicago Area, Il, UsLeading organizational, commercial planning and activation across four business units for the $11B+ US business. Reporting to the Chief Sales Officer, collaborating with Mondelez’s leadership and Category General Managers to accelerate portfolio growth.• Exceeded 2023 P&L commitments by $228M Gross Revenue (GR)• Leading the development of 140+ team members and eight senior-level direct reports, driving brand growth via Category Planning, Omni Shopper Activation, Insights & Analytics (I&A), and Category Management across four categories (Biscuits, Bars, Candy and Cough)• Developed commercial plans that have delivered distribution growth of +7.5% TDPs and 19% display growth YTD for 2024: optimized 2024 plan with $40M+ in new opportunities • Accelerated commercial planning timelines by 4+ months, driving a category-centric approach to the customer-facing operating plans • Directed an award-winning Omni Shopper Marketing team that earned multiple awards, including 5 Cannes Lions (2 Gold), 9 NY Advertising Awards (Grand Prix), and 11 London Awards for the development of the successful OREO Codes program• Supported I&A team transformation with the hiring of strong analytical talent, development of a new vision and sponsorship of enterprise AI (Artificial Intelligence) initiative -
Vp Sales, Us Convenience & Drug ChannelsMondelēz International May 2022 - Nov 2022Greater Chicago Area, Il, UsChampioned vision and strategy to build a funnel for the Convenience sector in this cross-functional, customer-facing sales leadership role. Built a high-performance team that drove the multimillion-dollar opportunity across all categories and was responsible for retailer negotiations for commercialization.• Responsible for delivering on $500M in revenue for the US small format business • Led a 25-member team to exceed all P&L targets, delivering $75M+ above plan
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Vp, Senior Director, Us Savory DivisionMondelēz International Jan 2019 - Feb 2022Greater Chicago Area, Il, UsDrove significant brand and operational transformation for the US Crackers division, building brand equity and accelerated profits. Served as a business leader with end-to-end responsibility for US Cracker performance, which included innovation, commercialization, and P&L.• Managed a $2B+ revenue portfolio, a $100M combined budget, and a developed a team of 30 in building brand strategy, positioning, commercialization, innovation, and P&L • Sharpened Ritz brand positioning with a new campaign – A Taste of Welcome – new licensing partnership strategy, and modernized package graphics, delivering a record-breaking $1B in revenue and a succession of opportunities for the brand• Accelerated portfolio growth via price pack architecture, capacity expansion and communications strategy, resulting in 6.7% NR CAGR 2019-2024• Enabled growth and margin expansion of key business by securing over $40M capital investment from Mondelēz CEO to expand capacity internally• Chosen as one of 15 leaders worldwide to participate in the first Global Enterprise Leadership Learning Program sponsored by CEO in partnership withthe Institute of Management Development
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Senior Director, North America Cookies PortfolioMondelēz International Jan 2018 - Jan 2019Greater Chicago Area, Il, UsAccelerated brand innovation, market share and revenue growth for the $2B NA Cookies division, leading end-to-end management, including strategic planning, positioning, commercialization and performance. • Responsible for an $80M marketing and ad spend and development of a 15-member team of director and senior-level team brand professionals, focused on scaling and revenue outcomes• Received Global Chairman Award for leading the complete turnaround of OREO brand, whose growth represented 80% of total cookie and cracker category growth in 2018• Delivered ROI increase of +62% for OREO, working closely with R&D to create engagement and relevance with GenZ by working with R&D to create a pipeline of flavors and limited editions• Mobilized enterprise and led the operational team to deliver quality improvement, resulting in the strongest consumer liking since 2015 and an +8% buy rate• Initiated first-of-its-kind at Mondelez test-to-scale partnership initiatives, including X-box gaming and a unique digital support model for Chips Ahoy, delivering +2.3% CAGR 2017-2022• Pushed a +11% brand growth for Belvita, making it the fastest-growing cookie in the Hispanic market after creating the Belvita with Coffee & Breakfast Ritual shopper marketing programming
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Director, North America OreoMondelēz International Jan 2016 - Jan 2018Greater Chicago Area, Il, UsSelected by leadership to turn around the flagship portfolio that declining (-6% decline) in a competitive category and had cut 40% of the team. Led analytics team to determine root causes and adjust planning to begin OREO turnaround, which led to promotion to Senior Director.• Led the $1.3B business, which was 1/3 of global brand revenue for the company, overseeing a $60M ad budget, a 4-member team of senior brand managers, and multiple advertising agencies • Guided all innovation for the brand, including 10+ limited editions, such as Cinnamon Bun OREO and Peeps OREO that kept the consumers buzzing about continuous new launches• Drove brand relevance by creating digitally native programs and campaigns that garnered #1 spot on YouTube Ad’s Leaderboard in 2017
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Senior Brand Manager - Multiple RolesMondelēz International Jul 2012 - Jan 2016Greater Chicago Area, Il, UsOversaw all brand communications and commercial deployments for OREO Thins, Triscuit and Ritz. Addressed multiple supply-constrained situations while leading command center operations and teams.• Led OREO Thins innovation and launch, pulling in $110M in revenue, positioned as a sophisticated adult treat; Thins climbed to #4 on IRI list of 2016 New Product Pacesetters and Nielsen Breakthrough Innovation, and gained 10 pts penetration in first year• Drove TRISCUIT declines from -6% to growth of +8% within a year with a consumer-led turnaround strategy, earning the Mondelez Global Fearless Marketing Award for Best Brand Revitalization
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Sr Brand ManagerKraft Foods Jun 2010 - May 2012Greater Chicago Area, Il, UsAccelerated growth on $1B US Capri Sun business up to +14% and delivered $30M in OI from package innovation that required a revised production model across multiple plants;
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Brand ManagerKraft Foods Apr 2007 - Jun 2010Greater Chicago Area, Il, UsLed brand communications for $1B Maxwell House, including TV, digital and purpose-led Drops of Good community program to aid community centers.
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Sr Associate Brand ManagerKraft Foods Mar 2006 - Apr 2007Greater Chicago Area, Il, UsFor Seattle’s Best Coffee: Led a $25M business in a unique partnership with Starbucks. Initiated a joint merchandising program with Maxwell House, delivering a +10% lift in displays and $3M revenue over plan.For Gevalia Coffee: Led marketing for existing Gevalia customers, revitalizing a referral program that delivered a +40% increase in referrals
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Senior Product ManagerAffinion Group 2000 - 2006Stamford, Ct, Us
Patty Gonzalez Education Details
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Fordham Gabelli School Of BusinessBusiness Administration - Marketing -
University Of Richmond - Robins School Of BusinessGeneral
Frequently Asked Questions about Patty Gonzalez
What company does Patty Gonzalez work for?
Patty Gonzalez works for Pim Brands
What is Patty Gonzalez's role at the current company?
Patty Gonzalez's current role is SVP Marketing, Confections.
What schools did Patty Gonzalez attend?
Patty Gonzalez attended Fordham Gabelli School Of Business, University Of Richmond - Robins School Of Business.
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