Art Director
Shelby Homes, Fort Lauderdale, Fl
Promoted from Senior Graphic Designer to Art Director earning respect from company President by revitalizing the marketing materials with a fresh, novel design approach and successfully managing the entire art department.Reduced costs in addition to improving quality of printed pieces by employing a new print vendor for nearly all projects.Maximized productivity and successfully met all deliverables by extending work hours and organizing and prioritizing projects, when confronted with a reduction in staffing/tight deadlines.Branding of several start-up companies under the umbrella of Shelby Homes and Shelby Construction Company.Orchestrated layouts, design solutions and final production of brochures, ad campaigns, folders, inserts, signage, trade show displays, promotional items, billboards, posters, direct mail, newsletters, logos, corporate packages, presentations, e-blasts, websites and web banners.Conferred with company President and executives on various critical corporate projects; presented ideas/mock-ups to executives/staff.Collaborated, negotiated and specified projects with vendors, web programmers and salespeople.Contracted with media specialists and monitored appropriate billing and payments of vendors.Organized media planning and ad placement in local newspapers, radio and magazines.Managed, coordinated, researched and generated all marketing department projects in deadline-driven environment.Prepared final files for pre-press department and web programmer; set up die guides and printer specifications; set up die guides and printer specifications, reviewed and approved final proofs and press checks.