Patty Anasco Email & Phone Number

A program and team ops specialist within Talent & Employee Experience whose specialization is process improvement, project management and team operations. This means I solve gnarly problems, improve our day to day via process and program improvements and lead the charge in growing team collaboration and a culture of connection and belonging.

Calgary, Canada Area

• Managing Tourism Calgary’s digital content delivery platforms and a three-person digital team, with a focus on improving user experience and conversion, maximizing social media engagement & community, and supporting.
• Leading the development of new digital offerings (i.e. launched a locals savings pass and partner reopening toolkit in July 2020) in support of Calgary partners and locals**Achievements:
• Led website projects that improved SEO and organic traffic and increased organic sessions to 35% in 2019 from 22% in 2018
• Developed a website health workflow to prioritize fixes that improved visitcalgary.com’s SEO ranking, data accuracy and architecture

Banff, AB

• Grew banfflakelouise.com into the main source of trip-planning and inspiration for Banff and Lake Louise visitors through UX improvements
• Developed a digital marketing roadmap for 2019-2020 prioritizing SEO improvements, personalization, and better mobile experience for visitors, with the goal of improving organic traffic y/y and return visits
• Developed a BLLT Industry website plan to ensure better user experience and improved digital interactions with members**Achievements:
• Exceeded BLLT’s Park Pass sales commission goal by 17% in 2018 through improved ecommerce UX and SEO optimization, and working closely with digital agency and developers.
• Exceeded member lead goal by 45,000 leads in 2018 through UX improvements on key landing pages and mobile load time optimization
• Park Pass sales up by 46% in the first 2 weeks of June 2019 through improved purchase path and better mobile experience

Toronto, Canada Area

• Managed the Harlequin.com E-commerce and UX teams with a focus on increasing sales and improving user experience through metric tracking and continuous user testing
• Created and implemented improvement roadmap containing strategic levers to grow revenue, increase customer satisfaction and directly generate leads to improve visit to order conversion
• Project lead and scrum master for web and app development projects and platform improvements, working closely with both IT and business teams to test, launch and iterate improvements to various Harlequin digital.
• Worked closely with Digital Advertising and Marketing teams to execute marketing plans for priority titles as well as collaborate closely with external vendors and applications to assess compatibility and profitability.
• Strategic lead for customer experience excellence working group, a cross-functional team created to improve customer experience across the Harlequin brand.

Toronto, Canada Area

• Mainly focused on platform development and growth, in collaboration with web development team and key innovation leads, and exceeded sales, optimization and user satisfaction goals for 2015-2016
• Led UX and development teams as project lead and scrum master to launch a Harlequin.com platform upgrade and responsive redesign in just over a year
• Turned a purely support-based Operations team into a fully-functional UX research and design team in a span of a year
• Provided strategic support and direction to development and merchandising teams and provide regular updates to leadership team
• Led the following major projects: Harlequin My Rewards program re-launch, Carinapress.com platform and site upgrade

Toronto, Canada Area

Streamlined key operational processes to reduce manpower support hours and support Harlequin.com team more efficiently.Improved Harlequin.com customer satisfaction in two years through focusing on improved user experience.Supported the integration of ebook and print commerce site, enabling launch in a span of 6 months.

Toronto, Ontario, Canada

Master Of Arts (Ma), Professional Communication

Certificate, Business Management

*Awarded the Amy Casey Leadership Award in 2010