Patricia Andrade Mba, Hmcc, Omcp, Euhccp Email and Phone Number
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As Vice President of Marketing, Communications, and International Compliance at ABTS Convention Services, I lead global initiatives to enhance international attendance at medical conferences while ensuring strict adherence to healthcare compliance regulations. My expertise lies in integrated marketing, digital media, and content marketing, with a special focus on international compliance. I earned my BBA in Marketing and Organizational Management from the University of Miami, where I also completed my MBA and a certificate in Integrated Marketing Communications. I hold a certificate of European Healthcare Compliance (EHCCP) from Seton Hall's School of Law, A Healthcare Meetings Compliance Certificate (HMCC) from Meeting Professionals International, and a certificate in Digital Media and Marketing from Duke University. Additionally, I studied International Relations and Etiquette at L’Institut Villa Pierrefeu in Montreux, Switzerland.At ABTS, I also manage our community relations efforts, partnering with nonprofits to support continuing medical education worldwide.Earlier in my career, I worked at Starcom MediaVest, managing accounts for Kraft LA and Procter & Gamble. I later transitioned to the nonprofit sector, serving as Associate Development Director at Children’s Home Society of Florida, where I led marketing, event planning, and launched the organization’s first social media strategy.
Abts Convention Services
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Vice President Of Marketing, Communications, And International ComplianceAbts Convention Services Jan 2016 - PresentNorth Bay Village, Fl, Us• Plan, develop, and implement global marketing strategies for multiple brands, including 30 medical association international annual meetings, two nonprofits, and three local sports education and entertainment companies.• Plan, develop, and implement digital marketing strategies, including PPC, social media, content creation, SEO, and AI-informed automation when appropriate. • Develop and manage corporate images for multiple companies creating cohesive strategic looks and messages.• Create and implement internal and external communication strategies. • Produced Telly Award-winning documentary unConventional highlighting the use of data analytics to create powerful learning experiences. • Build and maintain a network of press contacts. • Write, publish, and am featured on white papers and articles in industry magazines. • Create content and present at industry’s largest events. • Lead search to change marketing automation software, content management system, and print vendors, increasing efficacy and reducing costs for the department.• Launched compliance website and published articles and whitepapers about compliance issues in European and Asia/Pacific markets affecting US-based clients. Successfully engaged 5 new clients through campaign.• Created a new consulting product line offering Strategic Global Consulting to new and previous “full-operations” clients- product includes assessment, development and implementation of marketing campaigns, social media, competitor analysis, market analysis, relationship building, relevancy, sales, payment, and business processes.• Created Project Pythia- a joint venture with University of Miami’s Center for Computational Science to analyze large scale data to improve ROI.• Created the “MedTech Process”, changing the business process to comply with new European code requirements. Developed business pathways to avoid losing up to 30% of European business. • Managed the GDPR compliance process. -
Associate Vice President, Marketing, Communications, And Community RelationsAbts Convention Services Jan 2014 - Jan 2016North Bay Village, Fl, Us -
Director Of Marketing And CommunicationsAbts Convention Services Sep 2013 - Jan 2014North Bay Village, Fl, Us -
DirectorLeider Acoustics Nov 2016 - PresentCoral Gables, Fl, Us -
Associate Development DirectorChildren'S Home Society Of Florida Jun 2011 - Jul 2013Orlando, Florida, UsMarketing / Communications• Developed, designed and managed media relations, communications and marketing campaigns.• Planed and managed major and minor fundraising events and appeals.• Helped implement annual Division development plan and budget.• Manage gift cultivation, solicitation and fundraising.• Wrote, researched, developed and managed grants.• Developed and cultivated relationships with donors, funders, government, private companies, other nonprofits and universities. -
Marketing DirectorBanah International Group Dec 2010 - Jul 2011Coral Gables, Florida, Us• Designed, implemented, and facilitated annual marketing plan.• Organized and implement client relations, special events.• Designed the retail brand launch and campaign.• Created and managed company wide integrated communications campaign. -
Development SpecialistChildren'S Home Society Of Florida Apr 2008 - Dec 2010Orlando, Florida, Us -
Business Development ManagerBella Vista Development Mar 2005 - Mar 2008 -
Media AssociateStarcom Jan 2004 - Mar 2005Chicago, Il, Us -
InternModern Luxury 2002 - 2003UsEditorial Intern- Ocean Drive MagazineHelped launch first Ocean Drive en Espanol -
VolunteerFundacion Ecologica Andrade 1991 - 1995
Patricia Andrade Mba, Hmcc, Omcp, Euhccp Skills
Patricia Andrade Mba, Hmcc, Omcp, Euhccp Education Details
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University Of Miami Herbert Business SchoolManagement -
Duke UniversityDigital Communication And Media/Multimedia -
University Of Miami Herbert Business SchoolIntegrated Marketing Communications -
University Of Miami Herbert Business SchoolAnd Related Support Services -
Institut Villa Pierrefeu SaIntensive International Etiquette & Protocol -
Foxcroft SchoolHigh School -
Culver Academies -
Seton Hall University School Of LawInternational Law And Legal Studies
Frequently Asked Questions about Patricia Andrade Mba, Hmcc, Omcp, Euhccp
What company does Patricia Andrade Mba, Hmcc, Omcp, Euhccp work for?
Patricia Andrade Mba, Hmcc, Omcp, Euhccp works for Abts Convention Services
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Patricia Andrade Mba, Hmcc, Omcp, Euhccp's current role is Vice President of Marketing, Communications, and Compliance at ABTS Convention Services.
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What schools did Patricia Andrade Mba, Hmcc, Omcp, Euhccp attend?
Patricia Andrade Mba, Hmcc, Omcp, Euhccp attended University Of Miami Herbert Business School, Duke University, University Of Miami Herbert Business School, University Of Miami Herbert Business School, Institut Villa Pierrefeu Sa, Foxcroft School, Culver Academies, Seton Hall University School Of Law.
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