Vice President Of Marketing, Communications, And International Compliance
Current• Plan, develop, and implement global marketing strategies for multiple brands, including 30 medical association international annual meetings, two nonprofits, and three local sports education and entertainment companies.• Plan, develop, and implement digital marketing strategies, including PPC, social media, content creation, SEO, and AI-informed automation when appropriate. • Develop and manage corporate images for multiple companies creating cohesive strategic looks and messages.• Create and implement internal and external communication strategies. • Produced Telly Award-winning documentary unConventional highlighting the use of data analytics to create powerful learning experiences. • Build and maintain a network of press contacts. • Write, publish, and am featured on white papers and articles in industry magazines. • Create content and present at industry’s largest events. • Lead search to change marketing automation software, content management system, and print vendors, increasing efficacy and reducing costs for the department.• Launched compliance website and published articles and whitepapers about compliance issues in European and Asia/Pacific markets affecting US-based clients. Successfully engaged 5 new clients through campaign.• Created a new consulting product line offering Strategic Global Consulting to new and previous “full-operations” clients- product includes assessment, development and implementation of marketing campaigns, social media, competitor analysis, market analysis, relationship building, relevancy, sales, payment, and business processes.• Created Project Pythia- a joint venture with University of Miami’s Center for Computational Science to analyze large scale data to improve ROI.• Created the “MedTech Process”, changing the business process to comply with new European code requirements. Developed business pathways to avoid losing up to 30% of European business. • Managed the GDPR compliance process.
