Patty Caya Email & Phone Number

Medford, Ma, Us

Medford, Ma, Us

- Trusted client partner guiding clients through the strategy, definition and execution of digital media projects across all media channels.I have a combined background in journalism, interactive media and user experience (UX) consulting, giving me the foundation and skills to help clients create usable and useful content for audiences, while maintaining brand leadership.Clients include:- Oxfam America (http://www.oxfamamerica.org/) - Leader Networks (http://www.leadernetworks.com/)- Vignette (http://storiesbyvignette.com/)- MediaStorm (http://mediastorm.com/)

Silicon Valley, California, Us

Writer, researcher and editor for one of the world's leading usability consultancies. Primary author on comprehensive user experience research reports. See details in Publications section below.

Somerville, Ma, Us

- Led creative oversight of the various creative disciplines: graphic design and user interface design, information architecture, user research and content development- Fostered client relationships and developed account level strategy- Managed Web development projects (staff planning, scheduling, budget & resource management)- Served as user advocate and client partner

As an independent consultant I led and participated in a variety of client initiatives for leading interactive agencies in Boston including: Interactive Factory, Molecular and Broadstreet where I contributed to new and ongoing user research efforts for clients, including the following:Fleet Bank: Conducted comprehensive UE evaluation project across the bank’s four major business units and developed detailed recommendations for corporate stakeholdersGreenwood Publishing: Led focus groups and usability testing efforts for a new publishing productLife Line Systems: Evaluated multiple iterations of design comps to determine user experience best practices, information architecture recommendations and positioning to meet strategic project objectivesI also served as project manager on a number of engagements for: The Boston Museum of Science; JSI, Inc.; MIT Sloan School of Management; Genzyme, and others.

Contributing Editor for the Nashua, NH edition of Hippo’s award-winning weekly city papers (circulation ~ 35K). Contributing editor at a small weekly newspaper is a catchall position with very little oversight. It required me to work across many roles and contribute in various ways to the overall editorial direction of the newspaper, including: manage weekly editorial workflow, generate story ideas and help shape them as they develop, work with other reporters to push past reporting roadblocks and jump in wherever needed.REPORTER: + Wrote 3-5 articles each week (ranging from 50 words to 3,000 words), across the publication's various topical sections: features, politics, food, arts, entertainment, lifestyles, and events COLUMNIST:+ Authored weekly opinion column LISTINGS EDITOR:+ Researched, assembled, and edited weekly event listings for the region

Promoted from Senior Project Manager to Director of User Experience as a result of single-handedly advocating for and developing a user experience practice within the agency, while managing successful client engagements. + Defined a set of user experience deliverables (user research, usability testing, formal information architecture design) and integrated them into existing agency process+ Trained staff (leadership, design, development and project management) on usability best practices and user-centered design methodologies + Spearheaded business development opportunities made possible because of the agency's new direction toward a user-centered approach + Contributed to agency level business strategy, sales presentations, proposals and hiring+ Evangelized user-centered design as both a business driver and a design best practice both inside and outside the agency

Promoted from Project Manager to Senior Project Manager (in one year) as a result of my innate ability to contribute to agency strategy and business development activities while continuing to exceed expectations on all tactical project management duties and responsibilities.Trusted client partner and effective team leader, managing projects for the first pure Web development firm in the Boston area: + Consistently delivered client projects on time, according to specifications and within budget + Cultivated long-term, multi-engagement client relationshipsCLIENTS:Yankelovich Partners; Greater Boston Chamber of Commerce; Bits & Pieces Puzzle Catalog, Nellie Mae; The Mentor Network RADIO STATION WEBSITES:KISS 108FM (Boston); Jammin’ 105 (NYC); Power 99 (Philadelphia)

Authored a monthly column focusing on the topics at the intersection of the Internet and the arts for InFocus Publications’ arts magazine. Proscenium was read by audiences at nearly all professional (commercial and non-profit) performing arts venues across the Northeast U.S.

The “Broadway in Boston” brand was developed under my leadership. It grew from a digital initiative into a comprehensive audience development, group sales, membership and subscription program, which later served as a branding model for "Broadway Across America," the nation’s largest presenter of touring theatrical shows. This program continues today under the framework developed for Broadway in Boston in 1998.I was a vanguard in digital marketing when the Web was in its infancy:+ Hand coded v.1 of www.BroadwayInBoston.com, by myself, after hours in an effort to demonstrate the power of the new medium in an organization and industry whose way of doing business had hardly changed in decades.+ Returned quantifiable results in terms of brand awareness, audience development and ROI+ Developed and implemented comprehensive business strategy for digital marketing initiatives+ Fostered strategic alliances resulting in significant promotional exposure through online (and offline) co-marketing campaigns+ Created the content and information architecture for successive iterations of the website and managed website development ongoing maintenance

Hudson, Nh, Us

Regular weekly contributor to Nashua, NH’s award-winning daily newspaper:+ Wrote 3-5 articles each week, including: arts reviews, event previews, and entertainment and lifestyle stories for The Telegraph’s weekly pull-out calendar/entertainment section, Encore! + Photographed events and interview subjects to accompany my news stories and articles + Reviewed countless theater, music and arts events across the region

Bfa - Tisch School Of The Arts, Fine Arts, Drama

Certificate Of Professional Development, Web Production And Management