Patty Cox Email & Phone Number

Brandon Township, Mi, Us

Detroit, Mi, Us

Morgantown, West Virginia, Us

Ortonville, Michigan, Us

I provide strategic advisory services to clients, agencies and consultancies in the areas of marketing, advertising and PR. Staying connected with clients and the industry is paramount to maintaining my expertise. I enjoy the diversity of contract consulting and have a passion for supporting small businesses. I’m able to bring 30+ years of experience—on a demand basis--to clients who might not otherwise be able to tap resources to support their marketing efforts.

Laval, Quebec, Ca

As Lead Challenge Facilitator, I work with global subject matter experts as part of an interdisciplinary team that provides companies with groundbreaking solutions to business problems. The vast majority of solutions are submitted for patent development and span a wide array of industries. IdeaConnection’s problem solving teams are melting pots of ideas that help clients overcome tough challenges. As Lead Facilitator, I sit in the center of this intellectual and creative activity, supporting and guiding my teams in their problem-solving endeavors. I enjoy a front row seat and play a critical role, driving team innovation for project-based challenges.

Midland, Mi, Us

Northwood's mission is to cultivate the future leaders of a global, free-enterprise society--both in academics and as a trusted education/training partner to corporate clients—providing the environment to combine real world expertise with business-focused learning programs. I currently teach social media/marketing and business law courses.

Midland, Mi, Us

In my role at Northwood University, I managed relationships with automotive industry partners to provide employers with solutions for professional development and continuing education options.

Beverly Hills, Michigan, Us

Together with the President, I launched the Executive Recruiting division of Diag Partners (previously done ad-hoc)—helping clients find great senior talent. Recruiting was an interesting and new way for me to provide strategic services to clients and bring my strong network to work for others.

Sunnyvale, Ca, Us

LinkedIn is the world’s largest professional network. As the Global Head of Automotive Marketing, I launched one of the first 3 industry-focused revenue verticals (auto, finance, tech). Over the course of my tenure, I tripled automotive category growth. As the global auto team leaders, I developed and deployed industry-leading automotive advertising/marketing solutions, category research, and strategic product development to meet automotive marketer's needs. I had the pleasure of building the auto competency of 50+ global sales executives and cultivating automotive industry expertise within this team and across the platform as a whole.

I lead General Motor’s first-ever dedicated social media Agency of Record, a 100+ agency team providing social media marketing services across all GM North American brands and the Global Chevy brand. This independent agency lead social strategy and execution including all daily social brand activity and special events. As Managing Director, I lead a unique integration of social media cross other brand teams and the GM Customer Care Center to optimize customer engagement with GM social channels. Big Fuel Communications’ philosophy connects "people stories" to "product stories" through branded content and social media—an approach still critical to social marketing success today.

In my role as Chief Marketing Officer. I was part of a three-person executive team who launched the first SAAS based Dealer Management System—well ahead of the existing industry software providers. As a key start-up officer I wore many hats, but was primarily responsible for Marketing, PR, Business Develop and Product Development. NeoSynergy solutions made dealers more successful by leveraging consumer online shopping and web-based business technologies. We created a unique package of Web-based software to help dealers advertise online (Best Deals), sell vehicles online (Buy Direct) and manage the entire store with a SaaS business management system (DARWIN XE).

New York, Ny, Us

Built the first social "mash up" portal for General Motors 100th Anniversary, while leading the interactive team at Weber. We laid the foundation for future GM social activity and spear-headed legal conversations making it possible for GM to advance in the social space. A first for GM, the portal included the integration of executive blogs, YouTube, Second Life, user-generated content, and other social activity available at the time.

Chicago, Illinois, Us

Lead the interactive team that helped launch the new Cadillac brand in 2002, winning website awards and earning internal GM team awards for interactive marketing pursuits. Proudly lead the first Super Bowl web-integrated commercial in partnership with the Be Cool movie cast--the Five Second Film Contest--with UGC resulting in :30 second Academy Award commercial spots.

Lead the agency that handled all of Ford Motor Company dealer communications and incentives. During this time, Ford was managing the Firestone tire issue and decided to take all dealer-based communication activities in-house. I was brought on board to manage this transition over the course of a year. I successfully transitioned work to internal Ford team members from two agency locations and negotiated the retention of some employees as Ford contractors.

Us

Worked with former Big Four consulting colleagues to build an automotive practice for an IT consulting services start up--key clients were Ford and VW. The addition of an auto vertical helped increase the value of the company with the intent of taking it public--and we did!-- just before the internet bubble burst! SeraNova was acquired at the end of 2000 and my role was eliminated. I was offered a sales position, but declined.

Came on board to launch the Visteon website in 7 languages and 6 countries simultaneously from the Frankfurt Motor Show (developed in less than 6 months). Built the interactive team and digital capabilities that eventually supported the Ford, Lincoln and Mercury digital work. This team also developed a series of lean manufacturing training tools for various FMC plants and other web-based learning programs. As a leading digital professional within the agency network, I often traveled to the UK, Mexico and Brazil to support pitches and expand the digital footprint for our agency. Eventually, as other customer communication became integrated with digital, I assumed responsibility over CRM operations as well.

Worldwide, Oo

Implemented ERP system at an auto parts supplier. This was an unplanned short-term role, as I was accepted to law school and could no longer commit to the travel requirements of a management consultant. I moved back to the advertising space in order to be "local" and attend law school at night.

Focused on automotive clients, I was part of a team that re-engineered the product development process at Ford Motor Company (primary areas--design and sourcing). During this engagement, we developed in Intranet for Ford--my first exposure to digital, which would become my focus and passion. Prior to that engagement, I helped an auto wholesalers from Central America and South Africa become and auto parts retailers (store operations, inventory management, POS systems, consumer marketing).

Dearborn, Mi, Us

Independent consulting work at a small firm spanning business planning, primary market research and vehicle launch readiness. I had the privilege of working on an electric vehicle consortium with the Big Three OEMs and the US Department of Transportation--long before electric vehicles became mainstream. One of my career highlights was relocating on--site to a pilot plant with the Explorer launch team--a truly unique working experience!

New York, Ny, Us

Began in media research, then moved to broadcast media planning/buying. The highlight of my work at JWT was working with the MIG team (Marketing Intelligence Group), researching quarterly topics and presenting quarterly competitive automotive marketing and product intelligence to c-suite clients at Ford Motor Company. It was a uniquely commissioned team doing research like no other agency in the industry!

Jd, Intellectual Property And Cyberlaw

Ba, Communications