Drive integrated marketing communication plans through partners and amplify Toshiba's strategy in alignment with go-to-market objectives.• Support product campaigns for the channel by creating channel-appropriate content, including creative and messaging, ensuring content is shared appropriately through all communication channels: emails, social postings, paid media, and earned media opportunities • Create customized content as required by partners to promote products with co-branded content • Gather customer testimonials for products and develop case studies or video testimonials with partners • Led the event management process for the channel marketing team for all trade show and partner events by elevating all Toshiba events for maximum impact and engagement while reinforcing the brand and communicating its values through event design, messaging, and giveaways to increase leads, awareness, and company image • Retail industry events included: National Retail Federation’s Big Show, National Grocers Association, Retail Solutions Provider Associations’ RetailNOW, BlueStar’s VARTECH, Retail Technology Solutions •Toshiba events included: Toshiba Partner Advisory Council, Partner Technical Marketing Conference and leading the corporate hospitality at the US Open at Pinehurst in June 2024•Collaborate with segment leaders to extend their integrated marketing plans through our channel partners •Support distributors and resellers with relevant marketing campaign materials to drive growth aligned with business objectives

Provide strategic communications guidance and support for the BASF global Insecticides and Herbicides marketing teams for upcoming product launches as well as ongoing projects. • Support the execution of strategic marketing communications plan to launch key innovations / active ingredients • Liaise with internal stakeholders in the different businesses and geographic BASF regions: Asia, South America & North America • Creation of brand tool-kit contents including logo, brand style guide, posters and videos with marketing team and agency • Implemented internal communications campaign to celebrate BASF Innovation Award for Inscalis insecticide active ingredient • Champion for creating and sharing content across all social media channels • Sponsorship negotiation and event planning for major industry association meeting

Lead resource for commercialization of the services business management team and primary interface with the product management and sales organizations to develop market adoption of the enterprise, customer and education services portfolio. • Responsible for translating key market dynamics into actionable channel specific opportunities • Commercialization of outbound marketing plans, sales training and agency management• Creation of engaging content for outbound marketing; value proposition messaging for collateral, customer presentations, digital, SEO and social including analytics while ensuring harmonization with Siemens global brand guidelines and regulatory compliance• Lead media planning and execution for the service organization, both paid and earned, ensuring campaigns are visible with targeted prospects• Event and meeting planning from customer meetings to large scale trade show booths and national sales meeting including multi-vendor management and measuring key performance indicators

Supervised all marketing communications resources and partner agencies for the professional golf and lawn business. Created and implemented the marketing communications objectives, strategies and tactics to increase B2B sales and customer retention. • Accountable for the global branding and creative strategy, defining brand identity and ensuring that all communications are compliant with legal, regulatory and trademark requirements • Directed all aspects of event planning for trade shows, golf tournaments and annual sales meeting, including video production, presentations and customer events o Secured tournament sponsorship and activation with Pinehurst #2 for the US Open championshipo Produced video highlighting Bayer's partnership with NC State University to assist with the restoration of the course for the US Open• Oversaw the translation of technical information and research into easy to understand product messages that communicate customer benefits in all owned content and sales materials • Partnered with loyalty program agency for all Backed by Bayer customer communication elements to increase awareness, membership and participation• Ownership of the digital and social media strategy to manage and optimize the delivery of various content including: emails, website, app updates, Twitter, YouTube and SEO analyticso Directed the IT project team on the development and launch of the Backed by Bayer App that resulted in 1K downloads by year endo Champion behind the launch of two twitter handles: @BayerGolf and @BayerLawn, both of which still have more followers and higher KLOUT scores vs. competitors

Directed the event planning process across all channels (Retail, At Home and Ecommerce) to effectively drive traffic, transactions and conversion.• Oversaw the retail planning and coordination of event activity across all supporting functions including product development, visual merchandising, shop operations, printing and production, PR, education and communications• Within each event, managed complete plans to ensure proper support of new product launches and shopper relevant events within the seasons, including all supporting marketing activities and materials: store signage, brochures and catalogs, coupons, bag stuffers, demonstrating and sampling opportunities• Managed support team, along with creative and production, on all channel specific collateral within timelines and budgets• Developed new sampling strategy aimed at acquiring new customers through external sampling programs that were brand appropriate and reached desired target audience• Ensured all marketing activities were effectively evaluated and learning applied to future events

Developed in-store launch plans for Kodak consumer products group: cameras, digital camera frames, printers and in-store kiosks utilizing shopper marketing insights and retailer customer segmentation models to meet both Kodak, retailer and shopper needs.• Agency lead for the "Find the Next Firedog" photo contest sponsored by Kodak and Circuit City that included national advertising in circulars, CRM, partner websites, banner ads, in-store demo activities and local radio support • Voting component of the program determined the assignment of $150,000 in donations to the 20 finalists designated local animal shelters

Full accountability for strategic planning and execution of the annual consumer promotions plan for Maybelline cosmetics, Garnier Fructis hair care, Nutrisse haircolor and Nutritioniste skincare line.• Responsible for achieving brand objectives, resource allocation, agency selection and management of activations and post-campaign analysis on multi-million-dollar budget across Maybelline and Garnier• Created integrated brand launch activities with PR, paid media and web team incorporating event marketing, sample distribution, sweepstakes administration and fulfillment, sponsorship acquisition & activationo Managed all associate sponsorship elements for Fructis with Hendrick Motorsports and the #25 car driver, Brian Vickers, from 2004 - 2006 in 10 key markets that contributed to an increase in awareness and sales by 5%o Management of the re-branding of Maybelline to Maybelline New York consumer promotions including leveraging sponsorships of high-profile events from music award shows, media sponsored events, Great Lash mascara sampling in Times Square and the sponsorship of a multi-city music tour titled "Chicks with Attitude" featuring Liz Phair o Directed the 12 million sampling campaign to launch Fructis in 20 key markets which contributed to the brand obtaining 3rd place market share• Negotiated barter arrangements with movie studios and consumer electronics companies to secure merchandise and prizes in exchange for exposure in Maybelline and Garnier advertising, websites and email blasts to database• Spearheaded and established a preferred vendor agreement for FSI contracts through renegotiating insertion rates that saved L’Oreal $2.5MM annually

Assigned to Luxottica (LensCrafters and Ray-Ban) as well as Playtex accounts.