MoreLeverage.io is a tailored growth partner for service-based small businesses, dedicated to helping you achieve sustainable, measurable results. We specialize in automating and streamlining your follow-up systems, removing the complexities of business growth, and empowering you to focus on what matters most—serving your clients and expanding your business.Our approach combines practical efficiency with proven strategies, delivering a seamless integration of automation and AI that enhances client retention, reduces operational stress, and drives profitability. At MoreLeverage.io, we transform the way you operate, allowing you to scale with confidence and precision.The result? A masterful blend of sophisticated simplicity and best-in-class standards, that directly translates to your increased profitability.

As a Marketing Strategy Sr. coach for Mind Authority, I have the privilege of co-leading his client roster of entrepreneurs and small business owners deploy proven marketing strategy philosophies into their own businesses. The focus is on Positioning, Marketing Strategy, Sales Psychology and 'Context' Coaching. Drawing from brain-based science, transformational psychology, and ancient wisdom, Jim Fortin has created life-changing programs such as the Transformational Coaching Program. These programs have enabled thousands of individuals to break free from detrimental habits, transform their lives, and unlock futures they once believed unattainable. I'm honored to be a member of his coaching team, assisting clients in realizing their full potential through Jim Fortin's transformative teachings.

The truth is, we all have something very uniquely our own to share and this podcast explores the stories of small business owners just like you who are bringing their message out to the world and impacting their tribe in a distinct and memorable manner...If you want to take your business to a CATEGORY OF ONE status then hang with me because this podcast shares everything you need to know about how to be more "prolific" with your brand so that you can have more profits.

I empower small business owners and entrepreneurs to attain "Category of One" status within their niche by employing a brain-based brand strategy that harmoniously blends emotion and logic in positioning and messaging for purpose-driven brands.My proven methodology helps my clients position their business so that they are remarkable, and create offers that are irresistible to their ideal clients. I also leverage digital marketing best practices which creates more predictable income. --- MY BACKGROUND: Business consulting for the SMB market for consumer packaged goods: food & non-food, leveraging my twenty-year corporate experience in Fortune 50 and consulting managing just under one Billion dollars USD spend over my tenure. What I bring is the high-level strategic methodologies for the sourcing of key agency partners: creative agencies including: advertising, innovation, design, digital, consumer insights, packaging / packaging design, public relations, shopper marketingSince 2012, I've been actively engaged, learning from the best marketers in the direct response industry to learn and activate on cutting edge methodologies that create a significant impact to the business bottom line. What I bring is strong strategic background having worked with a myriad of businesses including Fortune 50 all the way to small businesses/start ups.

In all functional roles I've had, I've worked to help define business needs & challenges, develop appropriate business concepts, strategic planning through execution and implementation/valuation.Strategy development, strategic competitive bidding, supplier negotiations, project management, planning /monitoring for the following categories: ► Advertising Creative Agencies► Advertising Production► Digital Marketing / Social Media► CRM► 2D & 3D Design & Innovation► Design Technology: prepress & production artwork / photo studio ► Design & Breakthrough Innovation areas of Kraft: Responsibilities include:► Support/Lead Marketing Services Procurement initiatives: new product introductions, sublines, leverage spending, implement new processes, and deliver productivity savings. ► Participate in various marketing / cross functional teams in order to build and maintain linkage between the Procurement function and the Marketing / Business functions. ► Maximize the value of the supplier relationships to drive incremental value and ensure contract adherence. ► Continuous improvement, and sharing of fact-based feedback with our Agency partners.► Ensure compliance with all internal guidelines and external regulations and requirements relating to responsible categories, e.g. finance policy, procurement policy, code of conduct, etc. ► Research and remain current on industry trends that may impact existing and/or future category strategies.Manage team for buying categories including: CRM, Social Media, Digital Media, Internet Ad Serving, PR Agencies, Overscale Talent, Supplemental Creative Services staffing, Advertising ProductionTrain / Coach Summer Interns (MBA candidates) Minority Vendor Conference representative Featured Speaker at ProcureCon, and MDC Partners Procurement panel - 2012Received "Superior Achievement" Award in 2012 (only one of two recipients in the entire corporate division), just prior to departing.

Global sourcing strategy development and Promotional sourcing for McDonald's / Coca-Cola's co-branding yearly in-store promotions.Defined strategy plan, negotiated global contract and set metrics to help obtain maximum value from selected supply base

Marketing Strategy / CRM implementation and Social Media development for:> Provident Spend Management> SpendSmart GroupDefine, implement and coordinate purchasing strategies and processes for indirect materials categories to meet member needs and to obtain maximum value from supply baseDevelop Supplier Relationship Management program to make sure contracts are fulfilled, identification of fact based performance measurement and continuous improvementManage projects against plans and objectives to ensure commitments are met by monitoring, assessing, and resolving variances in budget, timing or quality of workCreated new member training program and relative support materials and collateral Implemented landing page strategy for new client acquisition, website updates, SEO strategy and CRM implementation

As Director of Marketing for Connell, Patty was a member of the executive leadership team in shaping the strategic direction of Connell Spend Management and led all marketing initiatives including: re-branding development, website redesign, website content management including 'pull strategy' efforts, white papers, SEO/SEM, PPC campaigns, landing page optimization, CRM (salesforce.com), managing freelance contractors, relationship management with industry analysts such as Gartner, AMR, Aberdeen and raising awareness of Connell in general.

> Lead Consultant for Connell’s largest client, responsible for sourcing/advisory efforts for the indirect services> Act as client & supplier relationship manager> Perform total cost of acquisition opportunity assessments> Current with supply market conditions> Identify, implement and monitor continuous improvement and on-going cost reductions> Actively contributed in the growth, development and improvement of Connell in all facets of the business

procurement / sourcing of capital, construction services / contract administration, professional services for various business lines within the Kraft Foods Enterprise and their portfolio of brands. > Contract negotiations and strategic alignment of procurement activities for capital, construction and professional services for nine plants including thorough assessment of supply base, negotiating and contract writing that ensure quality performance and mutuality of benefits. Analyze and communicate results and track supplier performance > Create long-term supply agreements with 10% of top key suppliers> Collaborated on cross-functional sourcing teams consisting of R&D, Engineering, Project Management and Finance to complete sourcing strategies > Led Capital Procurement Supplier Diversity initiatives> Trained incoming MBA Candidates

> Developed strategy plans/proposals to leverage brand identity initiatives for Operations Systems specifically new application launches, intranet websites and related objectives: including website design, content management, freelance contractor management> Led several cross functional web teams to create and execute various Intranet homepages: Operations, Operations Systems, Manufacturing Systems, I.S. Mentoring programs and supporting sites> Developed public relations programs and compiled tracking data to measure effectiveness of initiatives> Led implementation of new I.S. time management program. Interfaced heavily with and provided support for I.S. customer base

> Managed the implementation, training and development of messaging for new product introductions, sub-lines, reformulation on various Kraft brand categories used by Consumer Representatives Escalation Team> Collaborated with Brand teams to ensure that new product introductions, promotions and sweepstakes information was shared and maximized