Patrick Tyers Email and Phone Number
Patrick Tyers work email
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Patrick Tyers personal email
My passion and career mission is empowering business leaders to discover and implement tailored marketing strategies that align with their unique needs. As the Founder and Managing Director at Racket Agency, I lead our efforts to serve as a bolt-on marketing team for medium-sized businesses across Australia and New Zealand.Each day, I engage directly with business owners, helping them identify their marketing needs in alignment with their overarching business goals. At Racket Agency, we take these insights, develop strategic plans, and execute marketing with precision to drive business success.With a 20-year tenure spanning creative design, strategy, and marketing, my career has been a continuous journey of seizing opportunities and delivering results for both established and emerging brands. This journey began after earning a Bachelor of Visual Arts (Graphic Design) from La Trobe University, progressing through roles from Graphic Designer to Senior Art Director and, eventually, Creative Director. My background in design has always fueled my strategic approach, enhancing my ability to oversee comprehensive branding and marketing initiatives.Transitioning into business development, I embraced the role of Account Director, responsible for cultivating and maintaining a substantial portfolio of local and national clients. This role sharpened my skills in building and nurturing client relationships, a cornerstone of our business philosophy at Racket Agency.The next step in my career shifted towards consulting on branding, collateral development, and comprehensive sales and marketing strategies for national and international businesses, from startups to multinational organisations. My commitment to providing deep industry insights and actionable strategies has fostered numerous successful partnerships.As I continue to grow Racket Agency and my business suite, I remain committed to enriching and advancing diverse businesses' branding and marketing efforts, contributing to their growth and success in dynamic markets.
The Good Life Farm
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DirectorThe Good Life Farm Sep 2024 - PresentHealesville, Victoria, AuThe Good Life Farm has a simple purpose: to help children and teenagers who’ve fallen through the gaps and never been given a chance in life.Since 2005, The Good Life Farm has provided animal-based therapy and educational programs to at-risk young people aged between 12 and 17. The Farm provides a safe, supportive and therapeutic environment where our young people can build their self-esteem, social skills, trust and confidence while learning vocational skills that will help them with their employment prospects.My role is to help guide the holistic direction and governance of the organisation.
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Managing DirectorRacket Nov 2015 - PresentMelbourne, AuBased in Melbourne and Brisbane, Racket Agency is a full-service marketing, design, advertising, and content agency delivering marketing solutions that achieve real impact. Our mission is to demystify the complex marketing landscape, tailoring marketing strategies to align closely with our client's business goals.At Racket Agency, we adopt a straightforward and effective approach: understand your business objectives, position your brand, define a comprehensive marketing strategy, and manage the execution of tactics to drive sustained performance. Our partnership philosophy means we work alongside you, ensuring our strategies evolve with our clients' businesses.We are uniquely positioned to assist business leaders and serve as an integral bolt-on marketing team for medium-sized businesses. This model provides access to a comprehensive suite of marketing specialists without the overhead associated with internal hires. Our sectors of expertise are diverse, including retail, engineering, education, professional services, technology, entertainment, health services, government, IT, and more.Our team immerses itself in your business, with our Account Managers acting as your very own marketing managers, diving deep into the nuances of your industry to deliver tailored solutions.Racket Agency offers a wide range of services to enhance your marketing efforts:• Brand Positioning and Development• Marketing and Brand Strategy• Campaign Implementation and Performance Management• Digital Advertising, including Meta and Google Ads• Email Marketing and Search Engine Optimisation• Content Creation for Social Media and Blogs• Digital Platform Enhancement• Video and Photography Production• Event Marketing and Website DevelopmentThrough these services, we aim to elevate your brand and ensure that your marketing efforts resonate effectively with your target audience, driving both business growth and success. -
Managing DirectorAvails Oct 2021 - Jun 2024Melbourne, Victoria, AuAt avails, we’re about creating high quality, affordable social media video and photo content. For a fixed hourly rate, our avails Squads come to your business and capture content for your, from start to finish. We shoot, you share. -
Brand & Ux StrategyHyvio Sep 2015 - Dec 2023Hyvio is an evolutionary hybrid Video on Demand (VOD) platform, designed to deliver high quality content to consumers in an engaging way, that benefits content creators. Hyvio facilitates new, flexible pathways for brands, business and content creators to connect and engage with their audience on multiple levels and on any device.Hyvio allows consumers to browse, find, watch and share high quality content quickly and easily. At the same time, Hyvio gives all power to content creators by allowing them to choose and control the way in which they monetise their asset, whilst retaining all rights and ownership. For content creators and lovers, Hyvio is a better place to be.Responsibilities:• Platform Design• Market & Competitor Research• Asset Design• Design & Trend Forecasting• Brand Design & Management• Marketing Strategy• Marketing Collateral DesignHyvio was successfully acquired in 2024.
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Brand, Marketing & SalesConsultant Sep 2013 - Oct 2015Working with a number of national and international organisations across technology, entertainment, events, renewable energy and real estate sectors, I was engaged to develop effective strategies and implementation plans to take these brands, product and services to market. With a focus on delivering ROI, during this time I worked closely with these organisations to establish strong branding systems, sales and marketing strategies, marketing collateral, social and digital campaigns. Responsibilities:• Branding• Marketing Plans• Sales Strategies • Brand Guidelines• Sales Collateral Development• Brand Assets Development• Event / Tradeshow Planning & Management• Advertising Creative• Media Planning
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Account DirectorAdz@Work Jul 2012 - Aug 2013South Yarra, Victoria, AuAdz@work is a creative marketing and communications agency with offices in Melbourne and Warrnambool in regional Victoria. adz@work strive to align themselves with clients who value innovation, creativity and effective strategy in marketing, PR, branding, digital and design solutions.adz@work design and produce a wide range of communication materials for numerous State Government, Local Government, tourism and hospitality, retail and corporate clients including television and radio commercials, corporate branding, print and multimedia documents, website development and social media strategies, press and outdoor advertising, event management and styling & photography.As an Account Director at adz@work my key responsibility was to manage the flow of work from clients, through the agency, through to finished product. This involved liaising with clients, suppliers and internal stakeholders on a daily basis through every stage of a production. My role had a strong business development focus, which saw me fostering client relationships as well as utilising my knowledge in marketing and brand strategy. Responsibilities:• Account Management• Business Development• Brand Strategy• Marketing Strategy• Campaign Development• Campaign Rollout Planning & Management• Creative & Art Direction• Video Direction• Photographic Direction •Digital & Social Media Strategy• Website Design & Development• Branding Rollout Management• Copywriting -
Creative DirectorKma20 | Advertising & Marketing Aug 2009 - Jul 2012Fitzroy, Vic, Aukma20 is an advertising and marketing firm based in Melbourne. kma20 specialise in branding, marketing strategy, creative advertising and graphic design solutions, predominately for the retail sector. kma20 is a brand strategy agency that design and produce high quality branding, advertising campaigns, promotions, catalogues, direct mail, digital and social marketing, event collateral for national and international organisations. As Creative Director of kma20 I was ultimately responsible for creative output of the agency. Working with a team of Designers and Art Directors we developed creative executions across a multitude of advertising and promotional mediums. I was required ensure the agency delivered only the highest level of creative output.Responsibilities:• Brand Strategy• Marketing Strategy• Advertising Campaign Development• Rollout Planning & Management• Catalogue Production• Magazine / Booklet Production• Photographic Direction• Social Media Strategy• Website Design & Development• Branding Rollout Management• Interior Office Design & Fit Out (Project Management)• Exterior Store Design• Press / Proof Checking• Graphic Design• Copywriting• Supplier Sourcing & Quoting -
Senior Art DirectorKma20 | Advertising & Marketing Apr 2008 - Aug 2009Fitzroy, Vic, Aukma20 is an advertising and marketing firm based in Melbourne. kma20 specialise in branding, marketing strategy, creative advertising and graphic design solutions, predominately for the retail sector. kma20 is a brand strategy agency that design and produce high quality branding, advertising campaigns, promotions, catalogues, direct mail, digital and social marketing, event collateral for national and international organisations. As Senior Art Director of kma20 I was responsible for the development of creative across numerous mediums. Working within a team of creatives, under the Creative Director, we were required deliver innovative, strategic design solutions in a prompt, efficient manner. Responsibilities:• Advertising Creative• Catalogue Design• Promotional Collateral Design• Photographic Direction• Website Design• Digital Design• Magazine / Booklet Design• Packaging Design• Interior Office Design
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Graphic DesignerHuge Mar 2004 - Mar 2008Working within the Graphic Design team at Huge Studios I progressed from a Junior to Senior Designer within 2 years. In this role I developed creative for a wide range of printed executions including; POS, flyers, signage, exhibition signage, brochure, press advertising, branding suites, invitations, with a particular focus on catalogues. Responsibilities:• Graphic Design• Photography Direction• Digital Retouching• Brand Development• Print Sourcing• Production Management• Talent Sourcing• Press Checking• Estimating & Quoting
Patrick Tyers Skills
Patrick Tyers Education Details
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La Trobe UniversityGraphic Design -
Robinvale Secondary CollegeVce
Frequently Asked Questions about Patrick Tyers
What company does Patrick Tyers work for?
Patrick Tyers works for The Good Life Farm
What is Patrick Tyers's role at the current company?
Patrick Tyers's current role is Founder & MD at Racket Agency | Streamlining Marketing Strategy & Execution for Business Leaders.
What is Patrick Tyers's email address?
Patrick Tyers's email address is pa****@****.com.au
What schools did Patrick Tyers attend?
Patrick Tyers attended La Trobe University, Robinvale Secondary College.
What are some of Patrick Tyers's interests?
Patrick Tyers has interest in Creative, Product Development, Fit Out Design, Exhibitions, Marketing, Fishing/camping, Otherwise, Now (By Necessity) Landscape Gardening, Sports, On The Work Side.
What skills is Patrick Tyers known for?
Patrick Tyers has skills like Advertising, Brand Development, Graphic Design, Marketing Strategy, Marketing, Social Media Marketing, Copywriting, Art Direction, Web Design, Marketing Communications, Photography, Campaign Development.
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