Patty Giorgio Email & Phone Number

Ann Arbor, Mi

Marketing Communications Specialist Senior for the University of Michigan - Information Technology Services - ITS.Lead marketing and communications initiatives in support of ITS and the Office of the CIO priorities and/or ongoing services. Develop and analyze high-level marketing communication strategies and advise on strategic direction for the project and/or department, including resources, time estimates, communication strategies and detailed tactical plans that meet deadlines, budget, and customer expectations. Collaborate closely with leadership, project/work teams, and others to ensure the development and execution of plans that meet and align to the objectives of the organization. * Develop original work product, write and edit online and print material, e.g., email, websites, social media, newsletters, press releases, brochures, and presentations ensuring all materials correctly convey organizational message, image, and adheres to ITS and U-M brand and style guidelines. Collaborate, develop and coordinate timely communications for events such as webcasts, town hall meetings, and presentations. Responsible for securing quotes, creating estimates, obtaining approvals and successfully meeting deadlines and budget restraints. Coordinate with U-M news outlets to leverage internal and external media opportunities.

volunteer for the programming committee at AMA Detroit Chapter. Responsible to lead planning of assigned AMA events

Ann Arbor, Mi

•Develop and lead the strategic initiatives of Merit’s Public Relations, Communications and Community Development Department, including web site, collateral material, social media, promotion of services, event promotion•Represent Merit as its Media Contact for media inquiries.•Planning and execution of press conferences including representation from local, state and federal governmental agencies.•Create and execute the communications plan for the Merit REACH-3MC project. This project includes $103 million ARRA grant investment. Plan includes statewide community meetings, press events with high level elected officials of the state and federal government, ongoing statewide communication through press releases, website, and other printed materials.•Project Manager for development of a new interactive website. •Manage sponsorship program including development of the Merit Community Supporter Program and other event sponsorship•Lead for Government Relations efforts for the organization including outreach to local, state and federal representatives. •Budget responsibility for the Communications Department•Planning and execution of a successful online promotional program including the launch of a social media program to promote Merit, services and events. Experience with SEO and SEM. Program included creating a presences on facebook, twitter, LinkedIn, youtube. Experience with Google Analytics, Google AdWords, digital advertising and use of html email promotion.•Significant contributor to written materials, including press releases, marketing collateral, feature stories, blogs, social media posts, annual report, newsletters and reports. Editor for all written material produced by the Communications team.

•Lead on all press releases for the organization•Responsible to plan and execute several press events with participation from local, state and federal representatives including: Governor Granholm, Governor Snyder, •Government Relations for organization including interface with Federal Government on $103 million ARRA grant project.•Responsible to launch and manage Merit Community Supporter Program an elite sponsorship program.•Responsible to solicit sponsors for Merit events•Responsible for coordination and outreach for 70 community meetings for REACH-3MC 2300 mile fiber-optic broadband project funded by ARRA grants in cities throughout Michigan.•Responsible to arrange for key presentations on Merit and REACH-3MC to key groups throughout the state including President’s Council of Michigan Universities, Michigan Senate committee on Energy and Technology, Hillsdale Economic Development Council.•Responsible to advise management on key messaging for the organization.•Creation of several marketing pieces for organization•Responsible to write several spotlight stories and blog entries on Merit Members•Nomination of Merit and key executives for several awards.•Handle inquiries from the media

Farmington Hills, Mi

•Lead on fundraising, marketing and public relations for this independent K-8 school.•Responsible to write grants •Solicit Sponsorship for school events and fundraising activities•Build relationships with the community to identify organizations to support fundraising and development efforts•Recordkeeping for all donations•Launch and manage a Annual Giving campaign•Handle all media inquiries, produce press releases•Develop partnerships with other educational institutions and business organizations for development of a new science program.•Create and execute marketing campaigns including collateral materials •Planning and management of Steppingstones 2006-2007 Summer Day Camp. Successfully increasing revenue.•Plan and execute major events. Annual Auction, Dedication, and 25th Anniversary Celebration. Each event involved over 250 attendees.

A division of Adecco; a fortune, global 500 company specializing in HR services.; Responsibilities included the start up, maintenance and profitability of a branch operation that recruited and hired IT professionals and engineers for placement within Ford, General Motors and DaimlerChrysler. Supervising a team of account managers responsible for the recruitment, performance management, compensation and benefit administration of contract associates. Handled customer and associate complaints. Developed sales and recruiting strategies. Achievements: Successfully achieved recruiting goals set by Ajilon Consulting to fill engineering orders. Managed assigned budget and hit profitability goals. Developed sales and recruiting strategies.

Responsibilities included managing a team of inside sales account managers who sold research and statistics compiled by R.L. Polk to marketing companies who repackaged and resold the information. Supervised the performance of staff; monitored productivity, administered salary guidelines and conducted sales training, when needed. Developed new sales campaign by analyzing sales trends, territory assignments, market research, and employee feedback. Collaborated with the IT Production department to ensure the delivery of products met customer specifications. Managed assigned budget. Achievements:Exceeded department goals and awarded top-performing sales team for division.Experienced 0% turnover of account management staff. Consistently received recognition as top performing sales team.Improved internal relations with production department resulting in greater client satisfaction.Successfully resolved various customer and employee disputes.

Responsibilities included overseeing the management of a 12 million dollar technical staffing division of a minority service supplier offering technical and communications services to clients located throughout Michigan, Ohio, Washington DC and California. Prepared, and monitored budget and profitability; controlled incremental project requests and costs, tracked billable hours, pursued past-receivables, and conducted resource allocations. Supervised the management of account managers and supervised the performance management of contract associates located at various client sites that specialized in Engineering, Information Technology, and Project Management representing such industries as automotive, utility, government, marketing, etc. Monitored staff performance and administered compensation programs. Resolved customer action requests, as defined by QOS standards. Designed marketing materials and gave live presentations to grow additional business.Achievements: ·Produced profit margins above industry average. ·Seamless service delivery of a multi-million dollar consulting project for Ford Motor Company. ·Developed creative marketing materials for all products and services in the Technical Staffing activity.·Developed and assisted in the execution of the corporate recruiting strategy. ·Successfully managed the Ford Minority Technical Assistance Program and sold the Minority Enterprise Initiative to DaimlerChrysler. ·Selected as member of the Corporate QOS team which achieved certification status.Business Development Manager 1992 to 1998generating more than 1 million dollar a year in sales. Supervised the performance management of assigned engineers and consistently met budget.Achievements:·Increased the profitability of technical staffing services by over $1M. ·Contributed to Q1 status with Ford as member of QOS team.

Responsibilities included performing marketing, sales and human resource services for an engineering contract firm working to fill Fortune 100 accounts. Achievements: ·Consistently exceeded sales quota each year.·Awarded blanket order status by Ford Motor Company within first year of division launch. ·Awarded blanket order status by General Motors Corporation.

Education record

Education record

High School Diploma