Patty Koestner Email & Phone Number

Louisville, Kentucky, United States

Baltimore, Maryland, United States

Dates of Employment: 2020 - May 2024Description: Work scope: Mobile Device AccessoriesIn this capacity, I develop vendor relationships for the phone cases and power category, becoming the product expert on innovation and pricing strategies. I negotiate terms and pricing with key vendors, coordinate new device launches, and oversee forecasting activities while serving as a general point person within the organization. I deliver comprehensive product education for high satisfaction and discuss product features to provide accurate product information. I manage diverse individuals from sales, marketing, and supply chain areas.Highlights in this role include:➜Negotiated prices and margins for better sales outcomes and determined product selection for the sales team in line with market demand and business objectives. ➜Developed a comprehensive timeline in response to the challenges posed by Covid and shipping delays at ports while coordinating with teams and customers to ensure on-time product availability for iPhone 14 launch.➥Delivered earliest-ever forecast and achieved 100% on-time performance, which significantly impacted customer satisfaction, enhanced trust and loyalty across the organization, and fostered positive relationships from warehouse teams to customers.➜Transitioned to VoiceComm as Senior Product Manager after Tessco retail division acquisition to lead case and premium power categories.➜Achieved double-digit YoY growth in the premium power category by leading growth initiatives, developing account plans, identifying white space opportunities, and testing price bands in customer portfolios.➜Identified and presented industry trends to prospective/existing customers using NPD data, attending trade shows, and providing detailed recaps with an emphasis on improving education and expanding categories.➜Initiated strategic marketing campaigns to drive trackable and targeted growth while ensuring alignment with customer and brand plans.

Baltimore County, Maryland, United States

Description: Work scope: Mobile Device AccessoriesI demonstrated extensive knowledge across all categories and showcased a well-rounded understanding of the entire product landscape. I engaged in meetings with customers and vendors to build productive relationships and address their specific needs. I served as a point of escalation and delivered prompt resolution of any issues or concerns. I supervised a dedicated team of 4 individuals, including product managers and senior product managers.Highlights in this role include:➜Introduced a margin-optimized product assortment tailored to the needs of mobile device retailers by leading a team of 4 product managers across mobile device accessory retail categories.➥Designed and implemented insights-driven growth strategies in new channels and categories to expand market reach and boost revenue.➜Directed a team in transition to remote work during the challenging period of Covid with a focus on maintaining productive workflow and meeting margin goals on a quarterly basis. ➜Secured favorable contract terms, optimized volume incentive rebates, and ensured cost improvements by utilizing strong negotiation skills and strengthening partnerships with market leaders.➜Developed and implemented EOL mitigation strategy, including markdown timelines, liquidation relationships, and vendor return terms.

Description: I managed team members in directly reporting to internal EVP-level executives and their teams, ensuring cross-functional buy-in at the executive level. I presented product lines to Asian, European, and US markets and provided higher-level oversight across various aspects while holding final sign-off authority on product decisions. I served as a key liaison between creative and business teams to facilitate effective communication and collaboration in line with organizational goals.Highlights in this role include:➜Contributed to restructuring and transforming Crocs through leadership of the new team, propelling the brand to current success.➥Streamlined the product line and refocused on the brand’s core values to develop and maintain an impactful brand identity.➥Played a key role in managing a new business category, which generated $5 million in the first year.➥Executed the vision set by leadership team and achieved a 100% success rate in a 3-year growth plan.➥Achieved significant margin gains and established the brand as an industry leader in footwear category.➥Implemented a long-term vision and decreased SKUs by 30% while achieving outstanding efficiencies.➜Empowered women's product team members to achieve annual growth in revenue, product margin, and SKU productivity.➥Developed seasonal line plans to achieve revenue goals in all channels while enhancing communication in product lifecycle.➥Improved product line margin for women's category by 1%-3% on a seasonal basis through efficient cost engineering, strategic planning, and careful optimization of the product mix.

Niwot Co

Description: I managed design and manufacturing process and managed seamless progression from design to market launch. I handled pricing, sampling, and sales aspects to drive successful product commercialization. I ensured smooth execution of all phases of the product lifecycle by supervising a team of 8 professionals, including product managers, development manager, designer, associate designer, and developer.Highlights in this role include:➜Managed women's product line and demonstrated strong proficiencies in implementing new PLM system, overseeing product timelines, and conducting comprehensive product briefings.➜Conducted research on macro trends and identified potential product opportunities, leading to incremental revenue of $3 million per year.➜Protected core business by initiating trend-right seasonal enhancements, resulting in achieving and maintaining 70% of seasonal revenue.