Patty Martucci Email & Phone Number

Chicago, Illinois, United States

Responsible for the strategizing, planning, budgeting, leading and executing all marketing activities, collaborating with and managing internal and external teams.Created, developed and executed integrated, multi-channel new product go-to-market campaign, resulting in increased brand awareness, thought leadership, positioning and lead generation.

Chicago, Illinois, United States

Responsible for the strategizing, planning, budgeting, leading and executing all marketing activities, collaborating with and managing internal and external teams.

• I help companies take their business to the next level by providing a fresh approach and innovative marketing. From strategic “big picture” plans to tactical “nuts-and-bolts” planning and implementation.Integrated.
• Public relations and thought leadership
• Branding and identity
• Traditional and digital content development and management
• Event planning and marketing

Schaumburg, Illinois

I worked with internal and external teams to develop and implement marketing strategies for Paragon that built brand awareness, generated new business opportunities, and drove growth.

Roselle, Illinois

At Custom Direct, a full service marketing agency, I collaborated with internal and external teams to:- Envision, build, manage and measure results-focused integrated marketing and lead generation plans and tactics that promote and drive demand.- Plan, create, execute and evaluate multi-channel, integrated marketing strategies, plans and campaigns.

• A leading provider of integrated financing and management solutions for corporate fleets.Managed fuel product development, management, P&L, marketing, operations, and related staff.
• Created over $350 thousand in new annual revenue streams and new market opportunities through the launch of a new Canadian fuel card program.
• Identified and realized $0.5 million in special revenue source through diligent research and data analysis.
• Enhanced customer experience by strengthening operational staff and relationship with key product vendor, improving operational processes and creating written operating procedures (SOPs).

Burr Ridge, Illinois

• The largest industrial gases company in North and South Amerca and one of the largest worldwide.Developed and managed marketing communications plans, budgets and materials for Praxair Distribution. Managed and mentored.
• Identified need and launched implementation of marketing vendor consolidation to save over $50,000 annually, increase efficiencies and ensure branding and content consistency.
• Identified and developed cost effective, customizable marketing collateral templates to reduce costs and production time, and ensure consistent branding and messaging.
• Created and implemented new retail branding, signage, merchandising guide and interactive point-of-sale video display for network of 400+ stores across North America.

Wheeling, Illinois

• Multi-segmented global value engineering and manufacturing company, primarily in the aerospace, defense, medical, transportation and energy industries.Planned and managed all marketing activities, including developing.
• Identified new market opportunities through market research.
• Created and wrote advertising, promotional, collateral, direct mail/email, and press releases.
• Developed and maintained websites, social media pages, and search engine optimization/search engine marketing (SEO/SEM).
• Planned, managed and participated in industry trade shows.
• Directed activities of internal and external marketing support personnel; advocated for needed resources.

• Integrated marketing and business consulting agency, serving B2B and B2C clients.Provided Solutions for Success, through marketing and business strategy; market and competitive research and analysis; website, database.
• Researched wrote and implemented integrated marketing plan, branding, advertising campaigns and budgets for new financial services firm. Reached sales of $11.3 million in 6 months.
• Developed and managed all marketing for law firm, including marketing campaigns, collateral, website, database, and related budgets. Advised on market segment strategy and P&L. Using data mining and analysis, reduced.
• Designed website for internet technology company, resulting in financially successful company buyout.
• Trained and led non-profit staff on developing and implementing first integrated marketing plan, resulting in a more marketing-focused organization. Greatly enhanced marketing and business communications. This led to.
• Redesigned website and advised on SEO strategies for internet distributor and retailer. Product sales doubled in first three months.

• Elected volunteer position. Established and oversaw policies, planning, finances/budget and executive management. Represented and promoted library in the community and with government organizations.
• Chaired Public Relations and Policy Committees
• Co-chaired 5-Year Strategic Plan Committee and developed marketing strategy
• Authored Sponsorship Policy, resulting in new revenue source
• Led branding and identity project, creating District's first logo and tagline
• Interviewed and hired new Executive Director; drafted Annual Performance Goals

Greater Chicago Area

• Product Development & Project Management - Global Business Development and TechnologyLed global technology product development teams; developed and managed product and project plans. managed internal and external.
• Led cross-functional team to develop smart card pilot program. Gave product presentations and served as Citicorp's smart card technology expert at ACTE Global Conference in Madrid, positioning company as market leader.
• Created global Internet infrastructure strategy designed to enhance communications and customer service between the Diners Club global franchise network and its card members.
• Served as department project lead for integration of major multinational corporate client, creating custom solutions for thousands of cardholders and their managers worldwide.

Mba, International Business And Finance

Activities and Societies: DePaul University Dean's ScholarGraduated "With Distinction" (Summa Cum Laude)

Bs, Marketing

Summa Cum Laude, High Academic Honors