Patty Sigler is a Teaching Faculty at University of Wisconsin-Madison. She possess expertise in marketing research, customer insight, marketing strategy, strategic planning, consumer behaviour and 14 more skills. Colleagues describe her as "I enjoyed working with Patty. She is a strong strategic thinker and able use insights to drive business results." and "Patty is a complete market research specialist. She has the proven skills and track record that cover the full product development cycle, from front end to product release. Patty is one of the most passionate product researchers I have ever worked with in my time in Kraft/Oscar Mayer R&D. Her focus for developing complete consumer insight profiles on projects is among the best in the industry. She works effectively with the teams to develop relevant marketing strategies for the new products. Any product development team would greatly benefit from having Patty’s experience and professionalism on their team. "