Patricia Rodriguez Email & Phone Number

Toronto, Ontario, Canada

Clients: ExxonMobil / University of Toronto / Servier➢ Provide integrated media recommendations based on the objectives, KPIs and challenges➢ Build and maintain strong relationships with clients and vendors, playing an active role in the daily basis brand's activities ➢ Manage the day-to-day financials of the account to ensure client and agency are aligned➢ Analyze data points to generate strong target audience insights and establish the consumer journey. ➢ Responsible for all media channels – online and offline – leveraging best practices and technology to drive measurable results, including issues with creatives and troubleshooting. ➢ Offer solutions beyond what the client has expressly asked for, identify brand opportunities without constraints, and campaign for better ideas.

Toronto, Canada Area

Client: Canadian Tire ➢ Develop, oversee and execute multimedia campaigns in conjunction with creative agency partners, vendors and internal teams.➢ Provide integrated media recommendations corresponding to clients objectives, KPIs and challenges➢ Lead ideation and execution of Brand Partnerships.➢ Analyze data points and generate strong target audience insights➢ Build strong relationships with clients and vendors, playing an active role in the daily basis brand's activities➢ Manage client budgets, and supervise financial tasks (BCRs)➢ Prepare and communicate briefs internally and media partners RFPs➢ Monitor the performance of the campaign (reporting and management of material and other special projects/sponsorships)➢ Train the assistant strategist to different methods/platforms used, and coordinate their tasks

Toronto, Canada Area

Client: Bayer ➢ Day to day point of contact for clients, building positive relationships with brand teams➢ Develop and present media plans to the client brand group, based in the global media principles and business objectives ➢ Maintain strong relationships with client partner agencies and vendors➢Active participation in account status meetings➢Preparation of client media performance documents and multi media POV's (Best practices)➢ Oversee all media accounting and administrative duties required on assigned accounts including monthly media expenditure reports (BCRs)➢ Lead buy brief meetings with Investment Teams (Broadcast, Search and Social)

Toronto, Canada Area

Client: CIBC➢ Planning and purchasing media based on client briefs➢ Managing the media buy - DDS/Prisma inputting, preparing media billings and budget control reporting (BCR)➢ Assisting in solving/clearing billing discrepancies/queries in a timely manner➢ Assisting the media planning team with developing costing and data collection for plan for recommendations or analyses➢ Maintaining client records, media approval documentation, media purchase contracts;➢ Preparing media POVs/evaluations under supervision➢ Developing proficiency with necessary media tools, systems, and software, including but not limited to MS Office Suite, DDS, and research tools (e.g. Nielsen, Comscore, Telmar)➢ Participating in additional agency/team projects where appropriate

Toronto, Canada Area

➢ Manage specialty inbound programs to deliver sales and customer service➢ Attract potential customers by answering product and service questions. ➢ Open and maintain financial accounts by processing customer adjustments.➢ Responsible for meeting KPI target and administration of sales programs.➢ Provided excellent customer service on both sales and retention calls.➢ Efficiently resolved issues on technical support calls.➢ Contribute to team effort by accomplishing related results as needed

Caracas, Venezuela

Client: Kraft Foods Venezuela➢ Planned, executed and monitored media campaigns to fulfill clients’ communication goals➢ Managed budget and negotiated with media suppliers ➢ Developed strategies by evaluating media for efficient target audience delivery and effectiveness in reaching consumers, using historical data analysis.➢ Kept apprised of competitor’s media activity and key campaigns ➢ Supported and presented decisions in a persuasive and objective manner

Caracas, Venezuela

Clients: Gatorade, PepsiCo, BMW➢ Prepared multiple monitoring reports about target audiences and competitors ➢ Attended and participated in multiple internal and external client meetings such as creative briefs, client briefings, and strategic meetings➢ Validated accounting balances for each brand ➢ Supervised and trained 2 internship students

Caracas, Venezuela

Client: Mercantil Bank➢ Monitored newspaper ads and TV commercials➢ Participated at the preparation and execution of media plans and advertising campaigns➢ Learned to operate within the budget limits➢ Attended meetings, take notes and write small reports➢ Prepared Power Point presentations

Post-Graduate, Marketing Research And Analytics., Marketing Research

Relevant Courses: Marketing Planning and Analysis, Interactive Marketing, Business Communications, and Marketing Metrics. Certificates.

Bachelor'S Degree, Advertising

Relevant Courses: Public Relations, Social Communication Photography, Merchandising, Research, and Planning.