Patty Marshall Email & Phone Number

Orlando, Florida, United States

Lafayette, Louisiana Area

Created a new sales department to market the university's new 40,000 sq. ft. convention center and 3,000 dormitory beds, which increased revenues year over year by 190%, 34%, and 69% Developed a new pricing structure, event agreements, and event operations manual for the booking and execution of events Promoted and booked vacant campus venues during the summer to increase overall university event revenueReached $1M event booking goal by utilizing every venue on campus including alumni house, track and field, recreational facility, arena, dorms, meeting space, daily meals, parking, buses, theaters, and classrooms

Lafayette, Louisiana, United States

Collaborated with all departments to create a new Sales Director position (eliminating 2 positions) for this high-end health club, convention space, restaurant, and 4 diamond hotelSpearheaded the hotel producing a year over year increase of $38.70 in ADR, +$28.44 in REVPAR, and an 8% revenue increase year to date 3 months after start date due to personnel loss Created new revenue streams through numerous membership promotionsStrengthened the company's catering by implementing a new team structure and revised policies/procedures to achieve a 16% revenue increase year to date in less than a year

Lafayette, Louisiana, United States

Director, Sales and Marketing (May 2001 - November 2013)• Public Relations representative and sales leader throughout the detrimental 2005 hurricanes of Katrina and Rita resulting in a perfect sell out and increased ADR from August to January due to strategic decisions• Selected to be one of 12 Directors of Sales out of 500 to lead Interstate Hotels and Resorts by solving issues across all brands • Requested to be part of a Hotel Recovery Task Force for 2 hotels in Washington, DC and New Jersey • Managed an $8M-$15M revenue budget, solely responsible for 70% averaging 8% YOY total revenue increase• Assisted in GOP averaging 40% flow• Created all web page content, third-party websites, and Hilton’s new group booking tool which surpassed Hilton standards by double• Produced and executed all social media and email blast campaigns• Representative for the hotel to owner/management group presenting annual cash flows, P&Ls, and action items to increase revenues for the following year• Conducted trainings for sales and catering team goal planning, welcome for new hotel staff, and customer satisfaction for all 144 employees• Motivated staff through a tumultuous market of new hotels and 5 changes in ownership retaining an employee base with an average 15-year tenure • Led a ventage sales team through the conversion from paper to a Delphi software systemAssistant Director, Sales and Social Manager (December 2000 – April 2001)• Exceeded goals by 121% earning top sales manager out of approximately 2,000 while responsible for all reporting for Director of Sales and MarketingAssociation and Government Sales Manager (November 1998 – December 2000)• Exceeded goals by 187% receiving the #1 sales manager award out of approximately 2,000