Patty Yang Email & Phone Number

台灣 新北市

• Collaborate closely with product teams to define key selling points and develop marketing collateral for the launch of storage, networking, and surveillance solutions, including product pages, press releases, landing pages, eDMs, and social media posts.• Create impactful marketing materials, such as message maps, solution briefs, FAB analyses, and pricing pages, to support the sales team in effectively communicating with both existing and potential customers.• Leverage digital marketing automation tools (e.g., Benchmark Email, Mautic) to deliver targeted marketing campaigns, enhance product visibility, and drive engagement, while nurturing leads through strategic marketing initiatives.

台灣 新北市

In charge of edge AI embedded systems, powered by NVIDIA Jetson Series• Managed 5+ OBM projects and fulfilled POC inquiry for sales and BD teams to reach sales goals and gain potential ODM project opportunities; worked closely with FAE and R&D teams to solve product issues from customers.• Planned and controlled project schedule of product development, testing plan and issue tracking.• Coordinated and allocated internal and external resources for project kick-off, product development, revision, and production; aligned with cross-functional teams (HW, SW, ME, THM, PMC, PE, PUR, etc.) on project plans and goals.• Created BOM structures and collaborated with R&D teams to evaluate the manufacturing feasibility, manage risks and drive results.• Managed material and product inventory; tracked material L/T and pull-in schedule to make sure production and delivery on time.- Completed 2 projects of re-layout in Q4 2021 for resolving material shortage and IC EOL issues.• Organized internal product testing plans and managed certification applications (CE, FCC, KC).- Completed verification plans for five OBM projects within six months, covering reliability, thermal, vibration, and package drop test.

台灣 新北市

In charge of 5+ regions for B2C game capture devices• Influencer Marketing- Collaborated with KOL, gamer, content creator as brand advocates from local gaming and livestream communities on social presences (Twitch, Mixer, DLive, Discord, Facebook, YouTube, etc.) to drive target audience engagement.- Developed and implemented marketing strategies and assets, including product review/placement/product tutorial and digital deliverables for local community growth and brand awareness.• PR & Social Media- Established relationships with media to raise brand awareness, earn media coverage on product launch, and conduct marketing campaigns.- Cooperated with overseas PR agencies for press release, sample review, social media operation, online & offline events, co-branding, and esports tournament sponsorship; set monthly KPI and improved performance. - Brand identity build-up: Poland Facebook fan increased by 30% throughout 2019.- The sell-thru of the major game capture grew up by 124% within 3 quarters. • Digital Marketing- Conducted Google ads to generate traffic to website, landing pages and e-commerce platforms (Amazon & local EC); tracked results and optimized performance.- Impression up to 5.2 million within 1 month.- The average of webpage views increased by 45% within 1 quarter.• Product & Content Marketing- Created marketing assets (landing page/banner/eDM/emailing) to deliver messages with brand and product values.• Channel Marketing- Collaborated with RU/CEE/UK/DE distributors by incentive program to organize EC promotion, online campaign, and local event.• Event Planning- Organized and executed exhibitions & local events: COMPUTEX 2019, EGX UK 2019, PGA Poland 2019, UK Target dealer day 2019.• Marketing Budget & Strategy- Planned and managed quarterly marketing budgets and strategies, ensuring effective execution within budget through market research, brand visibility monitoring, and market penetration tracking.

台灣 新北市

In charge of Intel and AMD gaming motherboards, peripherals, mini PC, SSDs, graphics cards• Product & Content Marketing- Created marketing assets: official website, eDM, sales kit, product catalog, overview on B2C e-commerce platform (Newegg).- Planned video content and wrote script for shooting.- Conducted market research on relative products and customer needs for product development and improvement.• PR & Media- Collaborated with agencies to manage media review, sample arrangement and event cooperation for establishing relationships with media worldwide.- Edited press release to convey product and brand information for meaningful communication; monitored media coverage and PC industry trends.• Social Media Management & Operation- Mainly managed HQ Facebook page to establish communication messages and increase brand recognition and awareness.- Generated posts for product promotion and engagement.- Increased HQ Facebook fan up to 30% from Q3 to Q4 2016.- Totally increased 25,000+ HQ Facebook fans in 2017.- Led and collaborated with part-time admins to manage up to 11 regional pages.• Digital Marketing- Generated online advertising content for Google ads, Facebook & YouTube ads.• Event Planning & Co-branding- Served as the planner of COMPUTEX 2017: PR, marketing materials, stage activities, and booth decoration.- Executed cross-industry alliance campaign: World of Tanks Taipei meetup 2016.

台灣 新北市

In charge of PC cooling solutions (cooling fan/cooler/heatsink) and consumer mobile cooling electronics products• Product & Content Marketing- Created marketing assets with marketing touch points, including product catalog, web content, packaging, manual. - Product video for channel partner to boost sales on PChome.- Maintained blog with creative application of products to convey brand concepts to potential customers.- Collaborated closely with product development team and sales team to define and roll out product features and selling points.- Conducted market research on relative products and customer needs for continuous product development and improvement.• Social Media - Managed social media presences, including blog, Facebook, and YouTube for increasing brand exposure and awareness.• Event Planning & Execution- Responsible for the planner and coordinator to execute exhibitions: COMPUTEX 2015, COMPUTEX 2016, Hong Kong Electronics Fair 2015.• E-commerce Management- Maintained Alibaba, B2B EC platform to increase product exposure, click-through rate of pages, and brand visibility for supporting sales team to get more sales inquiries and opportunities.- Responsible for product keyword optimization, tracking the execution and analyzing the results.- Successfully increased the inquiries of the main products account for 50% of the total valid inquiries; increased the average inquiry per month by 3.5 times.