Patricia Lorena Navarro Barrón Email & Phone Number

Mexico

• Coordination and supervision of the creative agency for the production and localization of materials for media and social media campaigns, including trailers. Regional social listening analysis, planning, negotiation.
• I managed the authorization for the creation of the first TikTok account of Universal Pictures in Latin America, being today one of the platforms with the highest… Show more Coordination and supervision of the creative.
• I managed the authorization for the creation of the first TikTok account of Universal Pictures in Latin America, being today one of the platforms with the highest number of views and with more than 2.5 million.
• I coordinated and supervised the creation of newsletters with more than 50 thousand organic subscribers, to obtain 1st party data and create audience clusters that allowed an average efficiency of 30% in their campaigns.
• I designed and created a 24-hour and 7-day report of regional trailer results, through the selection and standardization of key metrics, which helped to make decisions such as the size of the films and to obtain.

México

• Direction and supervision of planning and buying of advertising space in traditional and digital media. Budget management, review and supervision of productivity reports to guarantee the achievement of kpi's. Media.
• Coordinated and supervised the planning and buying of successful media campaigns that achieved double digit growth (18.2%) in the Value platform (3x3), through the mix of on and off line… Show more Direction and.
• Coordinated and supervised the planning and buying of successful media campaigns that achieved double digit growth (18.2%) in the Value platform (3x3), through the mix of on and off line media.
• I developed relationships of trust through the results with the franchisees and with the Marketing area, achieving the rescue of the account for the media agency. Show less

Mexico

• Coordination and supervision of off and online media planning and buying for national and international campaigns. Evaluation and reporting of results. Negotiation with media and budget control.
• Successfully planned and supervised over 300 campaigns to more than 26 national destinations in Mexico, the United States, Canada, Argentina, Brazil, Chile, Colombia, Peru, Portugal, France, Spain, Germany and the.
• I managed 100% of the budget (in pesos, dollars and… Show more Coordination and supervision of off and online media planning and buying for national and international campaigns. Evaluation and reporting of results..
• I managed 100% of the budget (in pesos, dollars and euros), meeting the objectives of each of the campaigns.
• I developed strategic and commercial alliances and relationships that allowed the execution of campaigns efficiently at an international level, such as Travelocity, Expedia, Book it, Travel Zoo, Travel & Leisure, Vice.

Mexico

México

México

México

México

Bachelor'S Degree, Comunication | Advertising

Diploma Of Education, Digital Marketing

Esl, English As A Second Language