Development and implementation of the brand strategy Vaše Optika.Developing the marketing strategy for new and existing products.Working closely with the company owner, CEO and Sales team, .Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.Guiding the day to day activities of the marketing team.Ensuring that the marketing objectives are implemented by the marketing team.Developing and delivering marketing and communications strategies for the company.Continuous analysis of competitive environment, knowledge brands and consumer trends.www.vaseoptika.cz

B2B, B2C, B2G Marketing, Multi-channel Campaings, Variable Data Printing, Customer relationship management, Direct Mail and Email campaigns.

Resposible for managing the Cars Division. Preparation of analyzes and recommendations for effective use of vehicle fleets.

Responsible for managing the Sales Development Division and related departments: Market Analysis, Sales Economy, Sales Support, Prices and Products, Marketing. Head of the Group for Electromobility Cooperation between PRE and EnBW.

Responsible for operating the largest customer centre of the PRE Group, securing customer services and reporting.

Responsible for securing the CAIS customer system methods and subsequently also IS-U/CRM. Head of the Group for the Implementation of SAP CRM into PRE, including the testing phase, training and support.