CAREER SUMMARYExperienced Creative Director/Sr. Art Director skilled in marketing and advertising for consumer related retail products. Ability to develop products and packaging for national retail distribution. Seasoned Web marketing designer. Product or service consumer categories: Beauty, Fashion, Décor, Food, Cooking, Bath & Body, health & fitness, Aromatherapy, Gifts & Small Electronics. Recognized for skills in management, and client relationships. A concept professional with the business savvy to create and lead successful product launches and brand revitalization. Competencies include:• Creative Direction & Management• Web Design and marketing • Sr. Art Direction/Graphic Design• Package Design• Product Design and Development • Client & Vendor Relations• Editorial Design & editing • Strategic Marketing/AdvertisingSpecialties: Creative Designer and Project Manager in a wide variety of design applications : Adobe PhotoShop CS4 Suite, QuarkXPress, Adobe InDesign, Adobe Illustrator CS 4, Freehand, PageMaker, Flash MX, Dreamweaver, Digital Photography & Retouching, Web design/HTML, Premiere videoDirector 3D Microsoft Office Suite. Particularly interested in product design and marketing.
Greenair®
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Executive Vp / Creative DirectorGreenair® Jan 2009 - Present23569 Center Ridge Rd, Westlake Oh 44145National manufacturer of essential oil diffusers and aromatherpy related products; reed diffusers, candles, incense, potpourri, wall plug-ins and odor elimination products distributed to CVS, Walgreen's, Publix, Whole Foods, Kroger, TJ Maxx ,& Bed Bath & Beyond.; Created product design, prototypes and packaging for organic line of 52 home fragrance products Designed retail marketing PDQ's, Sidekicks and 8 foot 4 shelf retail store planograms Designed trade show booth, signage and visual merchandizing of product categoriesCreated press releases and marketing tools for publicity and national sales marketing toolsCreated sustainable tote bags for Anheuser-Busch's Budshop.com.Created Noah's Naturals' sustainable marketing PDQ's for health, beauty and aromatherapy products for Walmart's action alley.Designed seasonal diffusers for Halloween, Holiday and Mother's DayConception and positing of website
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Sr. Art Director/DesignerPhotoco Inc 2008 - 2009National Manufacturer of Digital Photo Frames, Digital Cameras, Small Electronics Cases.Developed ForKeeps digital scrapbook , new photo-share digital frames and digital gifts.Designed major editorial content for MiBook, digital self-help video-books for Decorating, Cooking, Parenting, and Gardening.
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AllPearlessence 2006 - 2008Sr. Art Director. Develop and design home fragrance products for retailers.
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Product Designer / Art DirectorPearessence Ltd 2005 - 2007Developed Reed Diffuser packaging for frgrance's made for QVC, Target, Belks, Container Store, The Discovery Channel, Sallie Beauty Stores, Gottschalks, Trump Home, and Whole Foods. Developed new products and packaging for spa products: slippers, bath petals, bath samplers, candles, scented flowers and aroma stonesCreative art direction, photography and editorial for fragrance catalogs and web marketing Developed trade show marketing ads and booth merchandising.
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Freelance ConsultantPampered Chef 2002 - 2003Developed Simple Additions, an interchangeable line of 16 pc. porcelain cook & serve ware from concept to manufacture to roll out.Created marketing strategy and editorial for new line extensions and usageDeveloped and produced demonstration photography for Simple Additions table & serving-ware. Created an interactive product launch at National Sales Meeting in Chicago. -
Creative ManagerThings Remembered 2000 - 2002Responsible for retail store Art Direction/ Visual Display/ Retail Catalog, National ads, Direct Mail and web site art direction. Managed staff of 3 graphic designers and production assistant Art directed photography & promotions for print, direct mail, and in-store displayDesigned and produced store redisplay and seasonal display designs for Spring, Graduation, Special Occasions, Fall/ Back-to-School, Holiday and January SalesRe-designed catalog marketing editorial for wedding, consumer and corporate divisions Re-designed look and feel of web sites product photography.Developed web interactive concepts for usage in partnership with 1-800 Flowers, Red Envelop, Sears and JC Penny. -
Vice President, Creative Director, Editor-In-ChiefNow Magazine 1990 - 1999Responsible for creative direction and editing of Now magazine’s women’s editorial content for fashion, beauty, décor, food, health, fitness, spa and entertainment departments.Managed an editorial staff of 23; art directors, stylists, photographs, and graphic designers. Annual editorial budget $6.8 million. Developed fashion trend editorial featuring runway & seasonal collections of Calvin Klein, Donna Karen, Guess?, Anne Klein II, Jones NY, Ralph Lauren, and Dolche & Gabbana.Developed cosmetic and skin-care editorial with editorial departments of Chanel, Prescriptives, Shesido, Revlon, Clarins, Aveda, Dior, Origins, Cover Girl, Almay and others manufacturers.• Director of photography & styling editorial produced with renouned photographers Francesco Scavullo (Cosmopolitan Magazine), E.J. Camp(Rolling Stones Magazine), Matthew Ralston (Elle Magazine), Uli Rose (Elle & Donna Magazine)Art Directed photo sessions and edited interviews for celebrity focuses on Julia Roberts, Cher, Isabella Rossilini, Sharon Stone, Michelle Pfeiffer, Mariah Carey, Cindy Crawford, and others. -
Associate Creative Director / Art DirectorMeldrum & Fewsmith Advertising 1988 - 1990Created and art directed advertising campaigns, print ads, TV commercials, collateral, radio promo's, and direct mail
Pauette Kaplan Education Details
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Graphic Design -
And Graphic Design Major
Frequently Asked Questions about Pauette Kaplan
What company does Pauette Kaplan work for?
Pauette Kaplan works for Greenair®
What is Pauette Kaplan's role at the current company?
Pauette Kaplan's current role is Exe VP Marketing/ Greenair Inc.
What schools did Pauette Kaplan attend?
Pauette Kaplan attended Cleveland Institute Of Art, Kent State University.
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