Paul Richter, Mba

Paul Richter, Mba Email and Phone Number

Директор по продажам @ Henderson-Russia
Russia
Paul Richter, Mba's Location
Russia, Russian Federation
About Paul Richter, Mba

Executive retail manager with proven track record of building and rolling out business development strategy, passionate about change and transformational leadership, focused on process optimization, building high performing teams, driving customer focused omni-channel operations. Value integrator with great business acumen and ability to build a bridge between company owner(s) and the front line with focus on business growth and profitability. Purpose driven innovator with deep knowledge and wide hands on expertise of implementing new technologies, concepts and formats. SKILLS & COMPETENCIES:- 15+ years of extensive business development and operations management experience in retail majors in Russia, Europe and CIS (turnover up to 61,2 bln Rub).- 4+ years of supervisory board experience in retail majors in Russia and Eastern Europe. - Proficient in building and executing sales and trade marketing strategy with focus on revenue, great understanding of competitive environment and consumer behavior trends.- Proven expertise of anti-crisis management and achieving turnaround results under ambiguity- Deep understanding of the Russian retail market reality and regulatory environment- Proven experience in creating from scratch and implementing business strategies and managing change. - Ability to build relationships with diverse stakeholders at all levels internally and externally;- Excellent project management skills, ability to see a project from conception to final execution and to secure project profitability.

Paul Richter, Mba's Current Company Details
Henderson-Russia

Henderson-Russia

View
Директор по продажам
Russia
Website:
henderson.ru
Employees:
54
Paul Richter, Mba Work Experience Details
  • Henderson-Russia
    Директор По Продажам
    Henderson-Russia
    Russia
  • Henderson-Russia
    Member Of Subvisory Board
    Henderson-Russia Sep 2023 - Present
  • Henderson-Russia
    Director Sales Operations
    Henderson-Russia Aug 2019 - Present
    ROLE: Manage sales strategy and operations online and offline with focus on profitability, customer service and process efficiency. Turnover: up to 15 bln Rub | Team: 1300 employeesPROJECTS / ACHIEVEMENTS:- Ensured transfer of 60 stores into the new format (from 250 m2 to 700 m2).- Implemented omni-channel approach and ensured increase of in-store online sales from 0 to 40% share of total online business.- Ensured increase of share of online sales from 6% to 11% of total revenue.- Implemented new instruments for efficient store management system across the chain.- Tripled the number of salons with individual tailoring (Su Misura) in the past 3 years and increased sales in parallel by more than 3 times. - Driven service quality development by implementing a new service model, ensured the raise of NPS from 75 to 88 %.- Increased sales efficiency (sales per FTE) by 15-20% year to year.
  • Розничная Сеть Мтс (Ао
    Member Of The Supervisory Board
    Розничная Сеть Мтс (Ао "Ртк") Apr 2022 - Mar 2023
    PROJECTS / ACHIEVEMENTS:- Ensured performance trend turnaround from dropping to profitability.- Created and launched a new brand.- Developed and ensured roll out of a new “Digital hubs” service concept.
  • Bi (Toy Stores Chain)
    Head Of Supervisory Board
    Bi (Toy Stores Chain) Sep 2018 - Mar 2022
    PROJECTS / ACHIEVEMENTS:- Developed store chain growth strategy and driven efficient roll out. - Implemented store concept change with focus on omni-channel operations.
  • Modis
    Director Sales Operations
    Modis Jul 2017 - Feb 2019
    ROLE: Build up the new retail structure, ensure business process standardization and technological development of retail business. Lead operations of 140 fast fashion stores (average size 1100 m2). Develop “shop of the future” strategic concept. Turnover: up to 12 bln Rub | Team: 2000 employeesPROJECTS / ACHIEVEMENTS:- Increased turnover L4L by 6% in 2017 and kept positive dynamic in 2018.- Increased sales efficiency (sales per FTE) by 6% in 2017 and by 4% in 2018.- Created and implemented new shop concept Modis 2.0 in 12 new stores opened in 2018.- Ensured reconstruction of 4 existing stores and their adaptation to concept 2.0 with turnover increase of L4L 10-15%.- Adapted and implemented core store business processes to ensure highly efficient operations and standards in all stores (increased sales efficiency by 3-4%).- Piloted and rolled out Sales/Service System Mercaux (sales assistance by Ipad technology which helps to serve customers three times faster regarding size ranges, alternative models and total looks).- Achieved additional turnover in 24 pilot stores - 2% average.- Developed and prepared to roll out the evolutional shop concept Modis 3.0 (‘shop of the future’), together with one of the world’s leading agencies Dalziel-Pow, London, UK.
  • Торговая Сеть
    Chief Operations Officer
    Торговая Сеть "Кораблик" Oct 2012 - Jun 2017
    ROLE: Drive omnichannel stores operations. Manage strategic development of store concepts, store formats and architecture, visual merchandising, marketing and advertising, commercial logistics. Ensure building retail structure, standards & processes. Turnover: up to 22,1 mio Rub Team: 3000 employeesPROJECTS / ACHIEVEMENTS:- Completed rebranding for all shops of the company + implementation of new shop concept in March 2013 (6 months after entry in company).- Implemented service + strategy culture change at all levels of the company, ensured growth of NPS (net promoter score) from 33 to 51 (2016).- Increased total company turnover from 10.2 Bln (2013) to 22 Bln (2016).- Opened 100 new stores in 4 years.- Ensured positive yearly L4L growth (+14% /+23%/+9%).- Increased sales per FTE from 7 Mio (2013) to 9.5 Mil (2016).- Increased Omni-Sales (ecommerce+pick up in the stores) turnover from 60 Mio (2013) to 1,35 Bln (2016/7% of total TO).- Decreased staff turnover in stores from 83% (2013) to 51.7% (2016) and increased staff fulfillment from 94% to 97.4%.- Decreased share of damaged products from 1.13% (in 2013) to 0.45% of TO (in 2016) and kept shrinkage on average level 0.4%.- Ensured raise of direct activation of distributed bonus cards in stores from 70 % to 90 % (in 2016).
  • M.Video
    Head Of Sales Development Department
    M.Video Jul 2006 - Sep 2012
    ROLE: Manage sales operations with focus on profitability and market share. Drive omnichannel operations. Ensure high standards of sales employees management, training and development. Develop shop concept including visual merchandising. Turnover: up to 61,2 bln Rub | Team: 2500 employeesPROJECTS / ACHIEVEMENTS:- 100 % achieved yearly goals for turnover & KPI in the Moscow Division.- Increased conversion rate by 10 % a year (in average) through development of instrument ‘manager on duty’ in all stores of the company- Developed and launched “standards of service” in all stores of the company - Developed and launched new sales-training in order to develop salespeople according to the changes in the market in all stores of the company - Developed and installed “store audit-process” in all stores of the company in order to achieve highest store execution excellence and service among electronic retailers in Russia.
  • Kika Moebelhandels
    Area Sales Manager
    Kika Moebelhandels Apr 2003 - Jun 2006
  • Moebelhaus Hans Wetscher
    Chief Operations Manager
    Moebelhaus Hans Wetscher Feb 1984 - Apr 2003

Paul Richter, Mba Education Details

Frequently Asked Questions about Paul Richter, Mba

What company does Paul Richter, Mba work for?

Paul Richter, Mba works for Henderson-Russia

What is Paul Richter, Mba's role at the current company?

Paul Richter, Mba's current role is Директор по продажам.

What schools did Paul Richter, Mba attend?

Paul Richter, Mba attended Ichak Adizes Institute, Sma/henderson University, Zfu International Business School, Economic University (Vienna), University Of St.gallen, Academy Of Economy.

Who are Paul Richter, Mba's colleagues?

Paul Richter, Mba's colleagues are Астхик Манукян, Tatyana Garanyan, Tatyana. Garanyan, Oxana Sotskova, Карине Терян, Victor Sevinyan, Наира Оганесян.

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