Paul Alvares work email
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I'm a commercially focused leader helping grow digital businesses with best in market experiences by bridging the gap between business + product. I work equally well with stakeholders, technical and creative teams. With experience in corporate & startup at pre & post product fit - I believe in qual and quant product research, talking to users/customers, questioning assumptions. I've worked with Lean principals, Agile, Kanban, Waterfall across multidisciplinary teams placed internally, externally and offshore - to deliver winning customer experiences aligned with business interests.My remit in the past has included:Lead product teamsLead design and UX teamsLead engineering teamsData analysisAB TestingUser InterviewsWireframingPrototypingCopywritingRun portfolio meetingsManage internal relationshipsManage external relationshipLook for SEO initiativesManage and execute SEOContribute to StrategyImpact cultureInterview new hiresWork with agencies (offsite, offshore)Find & manage freelancersRun agile planning sessionsRun agile ceremonies (retro, showcase)Prepare roadmapsFinancial forecastingProduct discoveryCompetitor analysisGrow digital teamsMentor
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FounderFriyay Apr 2017 - PresentSydneySetting OKRs is not enough to smash your quarterly goals.Keeping day-to-day initiatives aligned with quarterly goals in fast-paced environments is tough. When alignment falters, progress towards goals becomes at-risk. Managing execution is as critical as setting goals in the first place.Friyay.com is a simple framework for product managers (applies to all "maker" types) that helps keep you aligned, accountable and achieving at a high level.Try friyay.com - you can't help but make progress with this framework, send me your feedback I would love to hear from you. Getting started is easy but send me a message and I'll get started with you if you like. -
Digital Product ConsultantProduct Rocket Jul 2021 - PresentSydney, New South Wales, AustraliaWorking primarily with scale-ups as a digital product consultant -
Digital Product Manager - Live Traffic NswTransport For Nsw Mar 2018 - Jun 2020Sydney, New South Wales, AustraliaI looked after www.livetraffic.com, the iOS & Android applications + data feed for TfNSW. I'm proud to have initiated and executed several programs of work. The overarching strategy was to provide a holistic overview of the NSW road network, atmospheric conditions as well as cross border situations through owned assets, 3rd parties e.g. google maps, tom-tom, Navman and more as well as TfNSW open data hub. Through the integration of RFS, interstate counterparts and council data, NSW road users but especially regional towns, border communities & interstate travellers benefited during times of fire, flood and later COVID lockdowns. I'm most proud to have initiated and led a pilot program to leverage TfNSW technology for local councils to publish their local road incident information. This program went on to become the OneRoad program. -
Senior Digital Product Manager – Carsguide.Com.AuCarsguide.Com.Au Oct 2015 - Apr 2017Sydney, AustraliaAt CarsGuide I led the product teams for Classifieds, Editorial, SEO & Performance.These teams enhanced existing experiences and created new ones based on analysis of quant and qual data available from our properties, user testing, industry knowledge and experimentation. My teams were able too improve:- SERP appearances and positioning (technical SEO + on page)- Site speed and performance (including AMP)- Monetization across new and existing revenue models- Understanding of suitable make+models for users- Understanding of variants of a make+model for users- Increase engagement, added dimensions to market value research for users- Engagement with editorial content- Engagement with classified listingsAt CarsGuide I explored core, adjacent and transformational opportunities for the business focussing on delivering consistent incremental improvements to metrics linked to revenue - whilst identifying potential step changes we were well placed to take advantage of. -
Digital Product ManagerDestination Nsw Jul 2013 - Oct 2015SydneyAt DNSW I was instrumental in the scoping and delivery of key digital products and projects including:- microsites and campaign landing pages- mobile applications- delivery of a revamped vividsydney.com website in 2014- delivery of a completely new vividsydney.com platform and mobile app in 2015- delivery and optimization of an API providing content with distribution partners- migration from a legacy CMS (squiz) and dedicated mobile sites to open source (Drupal) responsive platforms for sydney.com and visitnsw.com, first STO with a responsive mobile siteI worked closely with internal and external:- editorial teams- SEO consultants expertsI was responsible for:- Accessibility- AB testing- UX optimization- CRO- Generating insights and recommendations based on site usage data- analytics support, ensuring the data layer provided the right information to retarget and report on campaigns -
Digital Product ManagerFox Sports Jan 2013 - Jul 2013Gore HillAs part of FoxSports dual screen strategy I took on and delivered a new look and feel cricket match centre from wireframe generation to working with an offshore partner to deliver the toolAs part of FoxSports fan engagement strategy I looked after the re-launch of fantasy games for each season, monitored engagement, created monetization (sponsored) opportunities within the gamesWorked closely with the commercial team to propose digital experiences for brands in response to sponsorship opportunities via agenciesWorked closely with the social team to increase engagement, growth for FoxSports social accounts for each code via the FoxSports websiteUndertook initiatives to drive awareness of various digital products which were flying under the radar -
Online Product ManagerAirtasker Apr 2012 - Dec 2012SydneyAs the first product manager, employee #4 - I worked very closely with the Founder and Co-Founder of Airtasker. We focused intensively on aspects required to ensure engagement on both sides of the marketplace including:Trust & SafetyService levelsCommunications strategyOn-boarding and educationI worked with a mix of in-house and external technical and creative resources to enhance existing and create new engaging, trusted experiences.In addition to working on the platform I posted and ran tasks including lining up for an iPhone launch, engaged with users on the platform to better understand their challenges and needs. -
Digital Product ManagerVha Jul 2010 - Mar 2012North SydneyLooking afterwww.my3.comwww.myvodafone.comwww.vodafone.com.auwww.three.com.auwww.vodafone.com.au/businessData analytics and reportingMVT/AB testingConversion rate optimisationDigital production managingProduct roadmap
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Website ManagerGloss Accessories Jan 2010 - Jul 2010Sydney, Australia
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Website Manager (Contract)Tomorrow Oct 2009 - Dec 2009Sydney Area, Australia
Paul Alvares Skills
Paul Alvares Education Details
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International Business
Frequently Asked Questions about Paul Alvares
What company does Paul Alvares work for?
Paul Alvares works for Friyay
What is Paul Alvares's role at the current company?
Paul Alvares's current role is Friyay.com.
What is Paul Alvares's email address?
Paul Alvares's email address is pa****@****.com.au
What schools did Paul Alvares attend?
Paul Alvares attended Western Sydney University.
What are some of Paul Alvares's interests?
Paul Alvares has interest in User Interfaces, Mobile, E Commerce, Technology, Lean Startups, Health Care, Economics, Business, Retail, Money.
What skills is Paul Alvares known for?
Paul Alvares has skills like Web Design, Html, Css, Javascript, Omniture, Seo, S3, Adobe Creative Suite, At Task, Stellent, Jira, Right.
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