Paul Armstrong

Paul Armstrong Email and Phone Number

Co-Founder and Principal Consultant @ Convertr
Brisbane, QLD, AU
Paul Armstrong's Location
Brisbane, Queensland, Australia, Australia
Paul Armstrong's Contact Details

Paul Armstrong personal email

About Paul Armstrong

Experienced General Manager with an extensive background in strategic sales leadership and digital marketing. Demonstrated success in implementing effective strategies for sustainable revenue growth. Leveraging board experience, I bring a strategic mindset to optimise business performance. A skilled leader of sales, product, and marketing teams, providing clear vision and driving scalable revenue generation.

Paul Armstrong's Current Company Details
Convertr

Convertr

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Co-Founder and Principal Consultant
Brisbane, QLD, AU
Website:
convertr.com.au
Employees:
2
Paul Armstrong Work Experience Details
  • Convertr
    Co-Founder And Principal Consultant
    Convertr
    Brisbane, Qld, Au
  • Ionyx Digital
    General Manager
    Ionyx Digital Jan 2023 - Present
    Brisbane, Queensland, Australia
    As General Manager of IONYX Digital, I oversee business operations, drive growth, and ensure operational excellence. Under my leadership, the agency has doubled headcount and revenue in 2.5 years.Key Responsibilities:Financial Oversight: Manage the P&L to ensure profitability and sustainable growth.Sales and Marketing: Lead sales and marketing strategies to drive client acquisition and revenue growth.Operational Leadership: Oversee daily operations, ensuring… Show more As General Manager of IONYX Digital, I oversee business operations, drive growth, and ensure operational excellence. Under my leadership, the agency has doubled headcount and revenue in 2.5 years.Key Responsibilities:Financial Oversight: Manage the P&L to ensure profitability and sustainable growth.Sales and Marketing: Lead sales and marketing strategies to drive client acquisition and revenue growth.Operational Leadership: Oversee daily operations, ensuring efficiency and high-quality service delivery.Strategic Planning: Develop and implement business strategies to achieve long-term objectives.Team Development: Recruit, mentor, and manage staff, fostering a collaborative and productive work environment.Partner Engagement: Build and maintain strong relationships with key strategic partners to drive mutually beneficial outcomes.Process Optimisation: Streamline workflows and processes to improve operational efficiency and effectiveness.Achievements:Revenue Growth: Doubled revenue within 2.5 years through strategic initiatives.Team Expansion: Increased headcount by 100%.Client Acquisition: Secured high-profile clients, significantly boosting revenue.Operational Efficiency: Reduced project delivery times by 20%. Show less
  • Ionyx
    General Manager, Ionyx Digital
    Ionyx Jan 2023 - Present
    Brisbane, Queensland, Australia
  • Ionyx
    Head Of Operations
    Ionyx Sep 2021 - Jan 2023
    Brisbane, Queensland, Australia
    As Head of Operations at IONYX, I was responsible for Customer & Sales Operations, Portfolio Delivery, and Product Management. I led a cross-functional team to support the continued growth of the IONYX business and brands.Key Responsibilities:Customer & Sales Operations: Designed and implemented customer and sales operations processes to drive increased customer experience and revenues. Portfolio Management: managed custom project portfolio and delivery teams to deliver… Show more As Head of Operations at IONYX, I was responsible for Customer & Sales Operations, Portfolio Delivery, and Product Management. I led a cross-functional team to support the continued growth of the IONYX business and brands.Key Responsibilities:Customer & Sales Operations: Designed and implemented customer and sales operations processes to drive increased customer experience and revenues. Portfolio Management: managed custom project portfolio and delivery teams to deliver projects on time and within budget.Product Management: Managed the product management function, and steered the development and enhancement of IONYX SAAS products to meet market demands and client needs.Group Strategic Planning: Developed and implemented the group level business planning and budget process aligned to setting short and long-term company objectives.Financial Oversight: Managed the project/portfolio P&Ls to ensure profitability.Team Leadership: Recruited, mentored, and managed a blended team of Project Managers, Business Analysts, Customer Success Managers, and Product Managers.Process Optimization: Streamlined workflows and processes to improve operational efficiency and effectiveness.Achievements:Revenue Growth: Contributed to driving solid revenue growth through strategic and operational initiative implementation.Team Expansion: Increased headcount to support business growth.Operational Efficiency: Reduced project delivery times by implementing efficient processes.Business Strategy: Implemented process to drive business roadmap planning aligned to annual budget process. Show less
  • Big Group Hug
    Founding Board Director
    Big Group Hug Jul 2014 - Present
    Australia
    A founding Director and active Board Member helping to drive scalable growth and ongoing financial stability.Big Group Hug is a registered charity galvanising communities to provide material aid for vulnerable children.
  • News Corp
    Senior Manager Sales Operations
    News Corp Jan 2019 - Aug 2021
    Brisbane, Australia
    As Senior Manager of Sales Operations at News Corp, I was accountable for developing and delivering an operational roadmap to drive incremental system and process efficiencies across customer-focused functional teams including Sales, Operations, and Client Services. The role had a specific focus on Queensland and NT, but collaborated nationally to ensure consistency.Key Responsibilities:Operational Roadmap Development: Accountable for developing an operational roadmap to drive… Show more As Senior Manager of Sales Operations at News Corp, I was accountable for developing and delivering an operational roadmap to drive incremental system and process efficiencies across customer-focused functional teams including Sales, Operations, and Client Services. The role had a specific focus on Queensland and NT, but collaborated nationally to ensure consistency.Key Responsibilities:Operational Roadmap Development: Accountable for developing an operational roadmap to drive incremental efficiencies across customer-focused functional teams.Operational Excellence: Key deliverable was to drive operational excellence and rationalised efficiencies across sales and supporting customer delivery functions.Process Optimisation: Streamlined workflows and processes to better and cost-effectively service customers across all News Corp segments.Cross-Functional Collaboration: Collaborated with local and national sales, operations, and client services teams to ensure alignment and effectiveness in delivering operational objectives.Performance Measurement: Implemented performance metrics to track progress and measure the effectiveness of operational improvements.Achievements:Operational Efficiency: Successfully implemented operational improvements leading to increased efficiency and cost-effectiveness.Customer Service Enhancement: Improved customer service by optimising processes and workflows.Cross-Functional Collaboration: Fostered collaboration between sales, operations, and client services teams to achieve common objectives.Performance Improvement: Implemented performance metrics resulting in better tracking and measurement of operational effectiveness. Show less
  • Thought Sherpas
    Owner & Principal Consultant
    Thought Sherpas Jan 2017 - Jan 2019
    Brisbane
    Providing consultancy services to SME businesses and NFPs, specifically in the areas of:Strategic Strategy, Workshop Facilitation, Sales & Performance Reporting, Product & Market Analysis, Go to Market & Business Readiness Strategy, Sales Enablement & CRM.
  • Little Creatures Play Space
    Managing Director & Owner
    Little Creatures Play Space May 2015 - Sep 2018
    Melbourne, Australia
    Managing Director and Owner of Little Creatures Play Space, Melbourne's premiere indoor play centre and party venue, specifically designed to facilitate young children's creativity and imagination.Successfully grew and managed business to a sale in 2018.
  • Brightcom.
    General Manager - Apac
    Brightcom. Jun 2015 - Jan 2017
    Brisbane, Australia
    As General Manager - APAC at Brightcom, I had full responsibility for overall business operations and strategy across key markets including Australia, Singapore/Philippines, and India. Brightcom operated as a Digital Advertising Agency and a Technology Platform (Supply Side), working with Publishers to maximise ad yields.Key Responsibilities:Sales Strategy & Operations: Developed and executed sales strategies to drive revenue growth and optimise operations.Finance… Show more As General Manager - APAC at Brightcom, I had full responsibility for overall business operations and strategy across key markets including Australia, Singapore/Philippines, and India. Brightcom operated as a Digital Advertising Agency and a Technology Platform (Supply Side), working with Publishers to maximise ad yields.Key Responsibilities:Sales Strategy & Operations: Developed and executed sales strategies to drive revenue growth and optimise operations.Finance Administration & Planning: Oversaw financial administration and planning to ensure financial health and sustainability.HR Management: Managed human resources, including recruitment, training, and performance management.Product Management & Development: Led product management and development initiatives to meet market demands and client needs.Regional Media Platform Relationship Development: Developed relationships with regional media platforms (DSP & SSP) and key publishers with material traffic volumes to support business objectives.Achievements:Revenue Growth: Successfully drove revenue growth through effective sales strategies and operations.Financial Stability: Ensured financial health and sustainability through sound financial administration and planning.Talent Development: Recruited and developed a high-performing team to support business operations and growth.Product Innovation: Led product management and development efforts resulting in innovative solutions meeting market demands.Partnership Development: Developed strong relationships with regional media platforms, supporting business objectives and expansion.Key Markets:AustraliaSingapore/PhilippinesIndia Show less
  • Elaboration Pty Ltd
    Senior Consultant
    Elaboration Pty Ltd Sep 2013 - Dec 2014
    Melbourne, Australia
    Specialist consulting in Product & Sales Strategy , Business Operations, Go To Market, Performance Management, and Business Analysis services to key clients, combined with end-to-end project management across company project portfolio.
  • Rea Group
    Transformation Program Lead
    Rea Group Sep 2012 - Aug 2013
    Melbourne Area, Australia
    Reporting to the REA Group Executive to drive the successful delivery and direction of the $30m Corporate Systems Transformation Program – included uplifting REA data management and CRM system capability.- Responsible for setting the overall vision & scope, as well as on-going business analysis and stakeholder management.- Key deliverables: customised contract management system implementation, Salesforce.com implementation, invoice redesign, back office process efficiencies.
  • Rea Group
    Head Of Sales Operations
    Rea Group Sep 2009 - Sep 2012
    Melbourne Area, Australia
    Member of the REA Group Senior Leadership Team reporting to the EGM - Sales & Operations, responsible for developing and implementing successful sales strategy and operations for REA’s sales channels. The role required:- the initial recruitment, development, and ongoing management of a multifunctional team- business analysis for system (CRM, reporting suites) developments & implementations- process, tools, and enablement improvements- strategic sales planning-… Show more Member of the REA Group Senior Leadership Team reporting to the EGM - Sales & Operations, responsible for developing and implementing successful sales strategy and operations for REA’s sales channels. The role required:- the initial recruitment, development, and ongoing management of a multifunctional team- business analysis for system (CRM, reporting suites) developments & implementations- process, tools, and enablement improvements- strategic sales planning- commission planning and remuneration- business readiness (GTM) activity supporting new product development launches Show less
  • Sensis Classifieds
    Product Development Manager
    Sensis Classifieds 2008 - Aug 2009
    Melbourne, Australia
  • Clearsense Bv
    Sales Operations Manager
    Clearsense Bv Aug 2007 - Jan 2008
    Amsterdam Area, Netherlands
  • Truvo
    Online Go To Market Manager
    Truvo Jun 2006 - Jul 2007
    Amsterdam Area, Netherlands
  • Thomsonlocal.Com
    Senior Business Analyst
    Thomsonlocal.Com Jan 2005 - May 2006
    London, United Kingdom
  • Thomson Local Digital
    Product Manager
    Thomson Local Digital Jan 2003 - Dec 2005
    United Kingdom

Paul Armstrong Skills

Go To Market Strategy Online Advertising Digital Strategy Sales Operations Analytics Digital Marketing Management Product Development Business Process Improvement Business Analysis Business Planning Strategy Sem Business Transformation Team Leadership Agile Methodologies Omniture Internet Strategy Integrated Marketing E Business Performance Management Digital Media Product Management Pricing Strategy Seo Ad Serving Online Marketing Crm Integration Reporting And Analysis Online Publishing Sales Commission Strategic Sales Strategic Sales Plans People Oriented Marketing Strategy Business Strategy Strategic Planning

Paul Armstrong Education Details

Frequently Asked Questions about Paul Armstrong

What company does Paul Armstrong work for?

Paul Armstrong works for Convertr

What is Paul Armstrong's role at the current company?

Paul Armstrong's current role is Co-Founder and Principal Consultant.

What is Paul Armstrong's email address?

Paul Armstrong's email address is pa****@****ail.com

What schools did Paul Armstrong attend?

Paul Armstrong attended Monash University.

What skills is Paul Armstrong known for?

Paul Armstrong has skills like Go To Market Strategy, Online Advertising, Digital Strategy, Sales Operations, Analytics, Digital Marketing, Management, Product Development, Business Process Improvement, Business Analysis, Business Planning, Strategy.

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