Paul Bartman Email & Phone Number

Ethiopia

• Led the sales, marketing and distribution of the Super Eagle and Crystal Spirits Brands, providing strategic direction to boost customer and consumer acquisition levels.• Actively identified new commercial opportunities and managed marketing efforts to add value to growth activities, expand commercial activity, generate revenue that led to sustainable growth.• Developed and oversaw implementation of commercial strategies across all sales channels. • Led the commercial team… Show more • Led the sales, marketing and distribution of the Super Eagle and Crystal Spirits Brands, providing strategic direction to boost customer and consumer acquisition levels.• Actively identified new commercial opportunities and managed marketing efforts to add value to growth activities, expand commercial activity, generate revenue that led to sustainable growth.• Developed and oversaw implementation of commercial strategies across all sales channels. • Led the commercial team, providing guidance to drive performance.Notable Achievements: • Initiated the innovation and launch of a RTM strategy for Super Eagle Hand Sanitizer and Denatured Alcohol brands, to maximize revenue opportunities during Covid.• Enhanced, changed, and delivered the RTM to the business to achieve objectives for 2019/2020.• Led a successful Commercial restructure, enhancing performance through capability and leadership changes. • Delivered on the RTM and business sales objectives through identifying key distributors and implementing rigorous plans and monitoring structures. • Established long term brand equity by delivering insights and Brand Plans, as well as leading the development and roll-out of short-term Trade Marketing Plans. Show less

Ethiopia

• Designed and implemented a fit for purpose Sales Excellence Academy to meet the competing strategic and operational objectives of the enterprise.• Managed the roll out of the Sales Excellence Program, a 1-week classroom academy providing in-trade learning to 340 Sales Reps, and the Sales Manager Academy, a classroom and in-trade learning academy of 67 Sales Managers.• Delivered the Academy to 7 Regions, building long term capability in commercial teams. • Monitored and measured… Show more • Designed and implemented a fit for purpose Sales Excellence Academy to meet the competing strategic and operational objectives of the enterprise.• Managed the roll out of the Sales Excellence Program, a 1-week classroom academy providing in-trade learning to 340 Sales Reps, and the Sales Manager Academy, a classroom and in-trade learning academy of 67 Sales Managers.• Delivered the Academy to 7 Regions, building long term capability in commercial teams. • Monitored and measured performance, ensuring appropriate performance management structures were in place in line with business goals and objectives.• Trained and upskilled a newly appointed Sales Development Manager to deliver the academy going forward. Show less

Nigeria

• Developed and had input into key sales, trade marketing and marketing strategies, tactics, and action plans, successfully executing these strategies to achieve sales targets and grow market share.• Formulated strategies, managed people and established policies and procedures to ensure efficient operations, exceptional customer service delivery and sustainable growth.• Managed a regional cross functional management team to ensure regional business strategy was aligned to overall… Show more • Developed and had input into key sales, trade marketing and marketing strategies, tactics, and action plans, successfully executing these strategies to achieve sales targets and grow market share.• Formulated strategies, managed people and established policies and procedures to ensure efficient operations, exceptional customer service delivery and sustainable growth.• Managed a regional cross functional management team to ensure regional business strategy was aligned to overall Nigeria Business plan.• Accountable for business budget and financial targets. • Accountable for a corporate affairs offering that engaged stakeholders to build the business / stakeholder relationship in the region. • Accountable for production outputs aligned to regional sales plans and other depots. • Accountable for managing and leading The People Talent Process and holding colleagues accountable for outputs.• Led the development and implementation of RTM strategy to set the business up for long term growth identifying key distributors while managing contractual obligations. • Delivered sales volume targets across all brands and packs and ensured teams delivered on all areas of financial performance.• Implemented best practice, ensuring long term business consistency.• Project managed the completion of the new warehouse and beer line extension. Show less

South Sudan

• Built commercial capability within 4 areas of control – Sales, Operations, Trade Marketing and Marketing.• Developed, established, and delivered a viable Route to Market (RTM) strategy.• Designed strategies that drove volume growth in all categories – Beer, Soft Drinks and Spirits. • Monitored and adapted the brand strategy to enhance company reputation with key stakeholders and the target market in South Sudan. • Created a performance driven environment with clear business… Show more • Built commercial capability within 4 areas of control – Sales, Operations, Trade Marketing and Marketing.• Developed, established, and delivered a viable Route to Market (RTM) strategy.• Designed strategies that drove volume growth in all categories – Beer, Soft Drinks and Spirits. • Monitored and adapted the brand strategy to enhance company reputation with key stakeholders and the target market in South Sudan. • Created a performance driven environment with clear business actionable objectives to ensure sustainable growth.• Established and maintained profitable partnerships with key stakeholders.• Monitored and reported on the performance of commercial activities.Awards & Notable Achievements:• Received the SABMiller ‘’Masters Blazer’’ Award for long term Outstanding Performance in the field of Sales and Distribution. • Grew market share in South Sudan from 15% to 25% over 18 months.• Seconded to SABMiller Uganda for 6 months to assist the commercial teams in penetrating new channels and segments and growing sales. Show less

City Of Johannesburg, Gauteng, South Africa

• Developed and implemented the Commercial and Sales Development Plan, monitoring clear performance objectives and ensuring they were achieved.• Led and coached sales activity across 14 countries, in line with the business strategies. • Proactively identified and developed coaching needs and strategies within the network.• Developed and managed budgets, implementing practices to control costs.Notable Achievements:• Developed and implemented the Sales Excellence Blueprint… Show more • Developed and implemented the Commercial and Sales Development Plan, monitoring clear performance objectives and ensuring they were achieved.• Led and coached sales activity across 14 countries, in line with the business strategies. • Proactively identified and developed coaching needs and strategies within the network.• Developed and managed budgets, implementing practices to control costs.Notable Achievements:• Developed and implemented the Sales Excellence Blueprint in 14 countries across Africa.• Developed a training strategy to ensure competitive advantage in sales through capability building.• Supported in country HR process and ensured the Competency Acquisition Process (CAP) was entrenched and appropriately executed.• Led development of a Reward and Recognition Score Card and in-trade auditing tracker. Show less

Durban, Apr 2008 – Feb 2012Notable Achievements:• Received 2 Silver Awards as a Sales Manager.• Received a Most Improved Sales Team Award.• Received a Gold Award Nomination as a Sales Manager.Pietermaritzburg District, Apr 2007 – Mar 2008Notable Achievements:• Received the District Excellence Award for outstanding achievement. • Received the Regional Excellence Award for outstanding merchandising project for off premise execution.• Received Silver Team… Show more Durban, Apr 2008 – Feb 2012Notable Achievements:• Received 2 Silver Awards as a Sales Manager.• Received a Most Improved Sales Team Award.• Received a Gold Award Nomination as a Sales Manager.Pietermaritzburg District, Apr 2007 – Mar 2008Notable Achievements:• Received the District Excellence Award for outstanding achievement. • Received the Regional Excellence Award for outstanding merchandising project for off premise execution.• Received Silver Team Award.Vereeniging Depot, May 2004 – Mar 2007Notable Achievements:• Received 2 Sales Team Silver Awards and one Gold Award for Excellence in Sales.• Received 2 Sales Team of the Year Awards for the Central region.• Managed the successful roll out and implementation of ‘6 steps to Band integrity’ – used nationally for main market outlets. Show less

Notable Achievements:• Received 3 Silver Sales Awards.• Received the Most Improved Sales Award.• Received the Gold Award for Sales.• Achieved Employee of the Quarter on 3 occasions.

• Cadillac Jacks, The Anchor, Nelson Arm – Owner, Port Elizabeth.• The Firkin Breweries – Hyde Park – Co-Owner, Johannesburg.