mcm creative is the people experience agency – an ego-free team, dedicated to delivering our purpose: To create meaningful experiences that transform how your customers and colleagues think, behave and perform.

FIRST is a leading global brand experience agency and embedded talent specialist providing Content, Creative, Digital Technology, Management & Delivery, and Data & Insights services.I lead a team of Account Directors and Snr Account Managers who are responsible for the retention and growth and commercial success of our client base through strategic planning and ensuring we are exceeding expectations. I am also the New Business lead - focused on client acquisition through the creation and delivery of a robust strategy that is aligned to our company goals.

• Led the sales and marketing functions targeting automotive clients and driving growth across existing customer base (including Rolls-Royce, VW Group & Toyota Motor Europe) • Developed & implemented integrated sales and marketing strategies across digital and offline • Account Director across VW CV and Lamborghini accounts creating and delivering both internal and customer facing experiential programmes & increased spend across key managed accounts by 150% YOY• Supported team in the delivery of strategy documents and responses and the delivery of programmes for wider client base inc. Rolls-Royce, Audi, Toyota Motor Europe• Engaged senior executive teams and stakeholders to create, negotiate and deliver complex and innovative multi-channel communications programmes to a world-class standard • Led detailed responses to RFQ’s / RFI’s and client briefs. RFQ conversion rate of 80% in 2020 • New clients included Audi, Lamborghini, VW Group and Citroën • Identification of new revenue opportunities within current customer base using service delivery innovation and client insight. • Project delivery – budget management, supply chain management and negotiation, stakeholder management, risk analysis, and reporting. All projects exceeded margin targets.

• Led the sales and client service function to deliver against the Department of International Trade contract metrics • Creation of multi-channel communication, sales and delivery strategies for all events including World Retail Congress, Bett & Money 2018 (Fintech)• Client targeting and onboarding of senior decision makers across retail, Edtech and Fintech sectors. Up to 130% of all targets achieved• Team recruitment, people management and development with ongoing coaching• Driving all sales and marketing activity through Salesforce CRM and Wrike project management• Development of an integrated sales and marketing plan to grow revenue streams and create new opportunities across the Ascential Events portfolio for the Inside Retail brand.

• Built and implemented the organisations first Commercial Partner Programme reaching across the Insomnia Gaming Festival, events, esports and GAME Digital portfolio • Integrated partnership strategy and execution secured Insomnia’s first two non-endemic commercial partners – Uber and Monster • Led the business development function to secure exhibition and activation sales across the five Insomnia Festivals.

• Delivered the two most successful seasons of sales and retention since the move to The Emirates • Ensured the 7000 premium seats on Club Level were sold on a seasonal basis and revenues in seasonal restaurants maximised• Co-management of the Club Level renewals process to ensure and increase customer retention on a project worth circa £25m per year • Management and motivation of the Premium Sales Team to deliver a robust and high quality waiting list. • Development of comprehensive and detailed project, marcoms and sales plans/strategies • Design of a comprehensive sales strategy including new lead generation and sales tools alongside effective CRM insight and user adoption• Coordination with internal stakeholders from Box Office, CRM, and Marketing teams to ensure all project requirements are met• Identification and strategy development of growth areas across the Premium portfolio

•Rejoined to launch the hospitality side of Compass’ latest joint venture at Edgbaston Cricket Ground involving the opening of a new £32m pavilion•Division and implementation of sales and marketing strategies•Built and lead a team - targeting, KPI's, motivation•Development of relationships with a wide number of internal and external stakeholders - Warwickshire CCC, ECB, ICC & Compass Group•Worked with the ECB, major sponsors and other key stakeholders•Key role in activation of Investec's cricket strategy at The Oval and Edgbaston•Regular reporting and presentations at Board level•Developed new revenue streams and created networking opportunities in a new region•Key operational role including new product development and menu design and matchday management•Account Director within the Key Account division of Keith Prowse – The Premier Service

•Management of the AEGON Championships hospitality sales•Increasing new business streams, routes to market and account management•Division, presentation and implementation of sales and marketing strategies and hospitality reports•Working with a number of departments, sponsors and stakeholders to ensure the tournament expectations were met and delivery was of the highest level

•Selling of events from the organisations contracted portfolio alongside bespoke and brokered hospitality•Managing and developing existing accounts of differing sizes and generating new business for a market leading organisation•Hospitality Sales for The Oval and Wimbledon, two of the companies largest contracts•Maximising sales and keeping sales teams up to date with opportunities and availability•Coordinating with Governing Bodies, sponsors and other key stakeholders to meet requirements•Working with operational staff to ensure the smooth running of the events in the lead up and during events