Paul Baylis work email
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Paul Baylis personal email
With over six years of extensive and progressive marketing experience at Castrol, I am a driven and ambitious EMEA Marketing Manager who leads and delivers innovative and impactful marketing strategies and campaigns for the automotive and electric vehicles industry. My core competencies include multi-market communications, brand strategy, OEM marketing, campaign development and deployment, sponsorship activity, B2C and B2B marketing, marketing planning, and customer insights and research. I also have a strong background in global product management, project delivery, and social media.As the EMEA Marketing Lead for Castrol and its OEM partners, I manage and coordinate regional and global marketing projects and campaigns, ensuring alignment with the business objectives and brand guidelines. I also oversee the marketing activities for the electric vehicles segment, developing and implementing effective marketing plans and initiatives to drive growth and awareness in this emerging and competitive market.I am passionate about creating and delivering marketing solutions that meet the needs and expectations of our customers, partners, and stakeholders. I am an excellent communicator and relationship builder, who thrives on collaborating with cross-functional teams, external agencies, and senior management. I am dedicated to achieving excellent results and exceeding performance targets.
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Global Brand And Product ManagerCastrolUnited Kingdom -
Global Brand & Product ManagerCastrol Jan 2024 - PresentPangbourne, Berkshire, GbLeading Aral lubricants branding & product strategy, BP Visco relaunch -
Emea Marketing ManagerCastrol Jan 2021 - Dec 2023Pangbourne, Berkshire, GbEMEA OEM Marketing LeadElectric Vehicles Marketing Lead -
Global Marketing Development ManagerCastrol Apr 2019 - Jan 2021Pangbourne, Berkshire, GbOEM marketing Development Campaign development and deploymentFormula 1 Sponsorship activityFormula E sponsorship activityB2C consumer campaignsB2B training and incentivesMarketing planningMarketing communications global deliveryCustomer Insights and PlanningCustomer ResearchSocial Media -
Global Brand ManagerCastrol Feb 2017 - Mar 2019Pangbourne, Berkshire, GbGlobal Branding StrategyGlobal Product ManagementMarketing Project DeliveryGlobal Product Project ManagementProduct Launch Campaigns -
Head Of Communications & PrEuro Car Parts Ltd. May 2016 - Dec 2016Dordon, Tamworth, GbDeveloped first ever national TV campaignled and ran direct marketing Head of Public RelationsLed Crisis Management communictionsNational marketing campaignsAcquisition communications Corporate communications Internal communications strategy Company values branding and launch Automotive distributor marketing -
Marketing SpecialistBmw Group Nov 2015 - May 2016Munich, De -
Corporate Communications ManagerVolkswagen Financial Services (Uk) May 2014 - Aug 2015Milton Keynes, Buckinghamshire, GbCreating and driving the Corporate Communications Strategy in line with our 2018 Business Strategy, securing buy-in from stakeholders across the businessDeveloped Crisis Management PlansEngaging with internal and external stakeholders to devise and set the tone and style of external and internal communicationsTaking complete ownership for the design and delivery and the Staff Communications EventsManagement and delivery of all public relations communications (such as employee or company newsletter, crisis management with the news media, special events planning, employee recruitment, building the corporate brand, and communicating with stakeholders, clients or donors)Identifying, creating content and coordinating Public and Industry events for VWFS representation.Internal communicationsMedia relationsCrisis management -
Global Marketing ManagerJaguar Land Rover Jun 2012 - Jan 2014Coventry, West Midlands, GbLaunched Range Rover to Asia, Africa and European marketsDeveloped global brand delivery for 75 markets from Asia, Europe and AfricaCreated robust pan regional 12 month product and brand integrated marketing campaignsControlled, executed and measured global PR campaigns -
Marketing ManagerToyota Tsusho Group Nov 2010 - Jun 2012São Paulo, Sp, BrOrganise and design new product launches for each brandDeveloping CRM plan for all brandsPlanning and execution of London focussed group marketing activityControlling, appointing and financially running the preferred agency group that support our Marketing Developing B2B corporate marketing strategy -
Global Account DirectorJaguar Land Rover Sep 2007 - Dec 2010Coventry, West Midlands, GbCreated, controlled and developed multimarket marketing campaigns in over 66 key markets Specific region of Focus: Asia (China and Japan) and MENA (Middle East North Africa) Developed joint B2B and B2C brand marketing strategy with Castrol Global BrandDeveloped campaigns in Europe, Middle East, Russia and China supporting key growth markets.Worked with manufacturer to develop annual and tactical global marketing Campaigns -
Regional Marketing Manager - Land RoverJaguar Land Rover Jun 2005 - Sep 2007Coventry, West Midlands, GbRees Bradley Hepburn is a full service marketing agency based in rural Warwickshire specialising in Automotive Marketing. Employing 100 people in the agency and in the field the agency offers an integrated service. My role as Regional Manger had the following highlights:• Engaged and utilised customer profiling, prospect data purchase and territory analysis via Experian• Planned integrated marketing campaigns for each quarter. • Offered full Marketing support across the Marketing Mix• Demonstrated ability to tactically plan campaigns that link into national activity• Organised all PR opportunities and dealer launches• Enjoyed looking into diverse marketing - ethnic communities• Planning of co-operative marketing campaigns within my region -
Senior Account Manager / Regional Marketing Manager - Chevrolet/DaewooChevrolet Europe May 2002 - Jun 2005Detroit, Mi, Us• Controlled, developed and maintained 50 dealer marketing plans and activities• Advised and consulted with Retailers regarding all aspects of Marketing issues• Organised PR Events, Dealer incentives, Car Placement, Off-site Events, Sport Sponsorship, Regional Marketing Events• Established co-operative Marketing between Retailers and groups• Developed full prospecting system to support to dealers • Brand Guardian for GM Daewoo / Chevrolet • Non – Brand Marketing Support - advert approval, radio approval • Provide Marketing analysis of area, brand competition. Penetration analysis for each retailer • Full CRM training for dealership staff
Paul Baylis Skills
Paul Baylis Education Details
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U.C.E BirminghamComputer Aided Design And Manufacture -
Rawlett High School
Frequently Asked Questions about Paul Baylis
What company does Paul Baylis work for?
Paul Baylis works for Castrol
What is Paul Baylis's role at the current company?
Paul Baylis's current role is Global Brand and Product Manager.
What is Paul Baylis's email address?
Paul Baylis's email address is pa****@****e.co.uk
What schools did Paul Baylis attend?
Paul Baylis attended U.c.e Birmingham, Rawlett High School.
What are some of Paul Baylis's interests?
Paul Baylis has interest in Children.
What skills is Paul Baylis known for?
Paul Baylis has skills like Direct Marketing, Marketing Management, Marketing Communications, Marketing, Integrated Marketing, Event Management, B2b, Digital Marketing, Marketing Strategy, Automotive, Crm, Social Media Marketing.
Who are Paul Baylis's colleagues?
Paul Baylis's colleagues are Arif Oylum, Vinay Chamrajpet, William Feng Z., Dr. Esther Nieland, Enorm Business Gmbh, Ambrose Deppa Rungngu Pasolang, Manuel Ruiz.
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