Paul Baylis

Paul Baylis Email and Phone Number

Global Brand and Product Manager @ Castrol
United Kingdom
Paul Baylis's Location
United Kingdom, United Kingdom
Paul Baylis's Contact Details

Paul Baylis work email

Paul Baylis personal email

n/a
About Paul Baylis

With over six years of extensive and progressive marketing experience at Castrol, I am a driven and ambitious EMEA Marketing Manager who leads and delivers innovative and impactful marketing strategies and campaigns for the automotive and electric vehicles industry. My core competencies include multi-market communications, brand strategy, OEM marketing, campaign development and deployment, sponsorship activity, B2C and B2B marketing, marketing planning, and customer insights and research. I also have a strong background in global product management, project delivery, and social media.As the EMEA Marketing Lead for Castrol and its OEM partners, I manage and coordinate regional and global marketing projects and campaigns, ensuring alignment with the business objectives and brand guidelines. I also oversee the marketing activities for the electric vehicles segment, developing and implementing effective marketing plans and initiatives to drive growth and awareness in this emerging and competitive market.I am passionate about creating and delivering marketing solutions that meet the needs and expectations of our customers, partners, and stakeholders. I am an excellent communicator and relationship builder, who thrives on collaborating with cross-functional teams, external agencies, and senior management. I am dedicated to achieving excellent results and exceeding performance targets.

Paul Baylis's Current Company Details
Castrol

Castrol

View
Global Brand and Product Manager
United Kingdom
Website:
castrol.com
Employees:
4772
Paul Baylis Work Experience Details
  • Castrol
    Global Brand And Product Manager
    Castrol
    United Kingdom
  • Castrol
    Global Brand & Product Manager
    Castrol Jan 2024 - Present
    Pangbourne, Berkshire, Gb
    Leading Aral lubricants branding & product strategy, BP Visco relaunch
  • Castrol
    Emea Marketing Manager
    Castrol Jan 2021 - Dec 2023
    Pangbourne, Berkshire, Gb
    EMEA OEM Marketing LeadElectric Vehicles Marketing Lead
  • Castrol
    Global Marketing Development Manager
    Castrol Apr 2019 - Jan 2021
    Pangbourne, Berkshire, Gb
    OEM marketing Development Campaign development and deploymentFormula 1 Sponsorship activityFormula E sponsorship activityB2C consumer campaignsB2B training and incentivesMarketing planningMarketing communications global deliveryCustomer Insights and PlanningCustomer ResearchSocial Media
  • Castrol
    Global Brand Manager
    Castrol Feb 2017 - Mar 2019
    Pangbourne, Berkshire, Gb
    Global Branding StrategyGlobal Product ManagementMarketing Project DeliveryGlobal Product Project ManagementProduct Launch Campaigns
  • Euro Car Parts Ltd.
    Head Of Communications & Pr
    Euro Car Parts Ltd. May 2016 - Dec 2016
    Dordon, Tamworth, Gb
    Developed first ever national TV campaignled and ran direct marketing Head of Public RelationsLed Crisis Management communictionsNational marketing campaignsAcquisition communications Corporate communications Internal communications strategy Company values branding and launch Automotive distributor marketing
  • Bmw Group
    Marketing Specialist
    Bmw Group Nov 2015 - May 2016
    Munich, De
  • Volkswagen Financial Services (Uk)
    Corporate Communications Manager
    Volkswagen Financial Services (Uk) May 2014 - Aug 2015
    Milton Keynes, Buckinghamshire, Gb
    Creating and driving the Corporate Communications Strategy in line with our 2018 Business Strategy, securing buy-in from stakeholders across the businessDeveloped Crisis Management PlansEngaging with internal and external stakeholders to devise and set the tone and style of external and internal communicationsTaking complete ownership for the design and delivery and the Staff Communications EventsManagement and delivery of all public relations communications (such as employee or company newsletter, crisis management with the news media, special events planning, employee recruitment, building the corporate brand, and communicating with stakeholders, clients or donors)Identifying, creating content and coordinating Public and Industry events for VWFS representation.Internal communicationsMedia relationsCrisis management
  • Jaguar Land Rover
    Global Marketing Manager
    Jaguar Land Rover Jun 2012 - Jan 2014
    Coventry, West Midlands, Gb
    Launched Range Rover to Asia, Africa and European marketsDeveloped global brand delivery for 75 markets from Asia, Europe and AfricaCreated robust pan regional 12 month product and brand integrated marketing campaignsControlled, executed and measured global PR campaigns
  • Toyota Tsusho Group
    Marketing Manager
    Toyota Tsusho Group Nov 2010 - Jun 2012
    São Paulo, Sp, Br
    Organise and design new product launches for each brandDeveloping CRM plan for all brandsPlanning and execution of London focussed group marketing activityControlling, appointing and financially running the preferred agency group that support our Marketing Developing B2B corporate marketing strategy
  • Jaguar Land Rover
    Global Account Director
    Jaguar Land Rover Sep 2007 - Dec 2010
    Coventry, West Midlands, Gb
    Created, controlled and developed multimarket marketing campaigns in over 66 key markets Specific region of Focus: Asia (China and Japan) and MENA (Middle East North Africa) Developed joint B2B and B2C brand marketing strategy with Castrol Global BrandDeveloped campaigns in Europe, Middle East, Russia and China supporting key growth markets.Worked with manufacturer to develop annual and tactical global marketing Campaigns
  • Jaguar Land Rover
    Regional Marketing Manager - Land Rover
    Jaguar Land Rover Jun 2005 - Sep 2007
    Coventry, West Midlands, Gb
    Rees Bradley Hepburn is a full service marketing agency based in rural Warwickshire specialising in Automotive Marketing. Employing 100 people in the agency and in the field the agency offers an integrated service. My role as Regional Manger had the following highlights:• Engaged and utilised customer profiling, prospect data purchase and territory analysis via Experian• Planned integrated marketing campaigns for each quarter. • Offered full Marketing support across the Marketing Mix• Demonstrated ability to tactically plan campaigns that link into national activity• Organised all PR opportunities and dealer launches• Enjoyed looking into diverse marketing - ethnic communities• Planning of co-operative marketing campaigns within my region
  • Chevrolet Europe
    Senior Account Manager / Regional Marketing Manager - Chevrolet/Daewoo
    Chevrolet Europe May 2002 - Jun 2005
    Detroit, Mi, Us
    • Controlled, developed and maintained 50 dealer marketing plans and activities• Advised and consulted with Retailers regarding all aspects of Marketing issues• Organised PR Events, Dealer incentives, Car Placement, Off-site Events, Sport Sponsorship, Regional Marketing Events• Established co-operative Marketing between Retailers and groups• Developed full prospecting system to support to dealers • Brand Guardian for GM Daewoo / Chevrolet • Non – Brand Marketing Support - advert approval, radio approval • Provide Marketing analysis of area, brand competition. Penetration analysis for each retailer • Full CRM training for dealership staff

Paul Baylis Skills

Direct Marketing Marketing Management Marketing Communications Marketing Integrated Marketing Event Management B2b Digital Marketing Marketing Strategy Automotive Crm Social Media Marketing Customer Insight Brand Architecture Account Direction Strategy Database Marketing Sales Management Market Research Sales Process Digital Strategy Business Strategy Relationship Marketing B2b Marketing Media Planning Brand Development Market Analysis Business Development Lead Generation Segmentation Advertising Account Management Brand Management Email Marketing New Business Development Business Planning Budgets Customer Retention Product Development Negotiation Product Marketing Retail Market Planning Online Marketing Online Advertising Competitive Analysis Sales Operations Project Planning Pricing Product Launch

Paul Baylis Education Details

  • U.C.E Birmingham
    U.C.E Birmingham
    Computer Aided Design And Manufacture
  • Rawlett High School
    Rawlett High School

Frequently Asked Questions about Paul Baylis

What company does Paul Baylis work for?

Paul Baylis works for Castrol

What is Paul Baylis's role at the current company?

Paul Baylis's current role is Global Brand and Product Manager.

What is Paul Baylis's email address?

Paul Baylis's email address is pa****@****e.co.uk

What schools did Paul Baylis attend?

Paul Baylis attended U.c.e Birmingham, Rawlett High School.

What are some of Paul Baylis's interests?

Paul Baylis has interest in Children.

What skills is Paul Baylis known for?

Paul Baylis has skills like Direct Marketing, Marketing Management, Marketing Communications, Marketing, Integrated Marketing, Event Management, B2b, Digital Marketing, Marketing Strategy, Automotive, Crm, Social Media Marketing.

Who are Paul Baylis's colleagues?

Paul Baylis's colleagues are Arif Oylum, Vinay Chamrajpet, William Feng Z., Dr. Esther Nieland, Enorm Business Gmbh, Ambrose Deppa Rungngu Pasolang, Manuel Ruiz.

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