Paul Beck Email and Phone Number

- Bringing marketing analytics knowledge and experience to a BI team previously focused on customer data.- Managing a team of analysts and developing their skills in the digital marketing space.- Processing data in Data360 using SQL with presentation in Tableau.- Providing insights on digital channel performance and optimization.- Developing website performance reporting with Segment and managing A/B testing.

- Email and SMS marketing management for development, automation, and reporting.- DOMO development including data documentation, data extraction, ETL automation, and dashboard creation.- Built custom reporting and data extracts in Salesforce utilizing SQL.- Managed Salesforce integration projects and new campaign process implementation.

- Provided marketing and digital product team with performance dashboards through Tableau reports.- Managed A/B testing through test prioritization, implementation in Optimizely and Google Optimize, reporting, and analysis.- Restructured Google Tag Manager account and integrated new tags with agency partners.- Assisted in the new website launch through tagging documentation, implementation validation, and reporting.

- Optimized digital marketing strategies and end-to-end customer experiences to enhance client’s digital presence, increase the lead generation, and improve their brand awareness.- Developed automated email nurture campaigns, created lead generation programs, and integrated with other platforms and tools through Eloqua and Pardot email marketing platforms.- Created, maintained, and updated analytics dashboards using Tableau and Power BI. Automated data processes using Python to reduce time required for, campaign, weekly, and monthly reporting.- Worked with Facebook, Twitter, and LinkedIn accounts to help optimize activity and measure tactics.

- Drove Paid Search (PPC) strategy by building profitability scoring and product based bidding. Implemented ad group ROAS targets to decrease spend and increase profit margin.- Developed corporate, department, and digital marketing campaign and KPI dashboards using Tableau.- Implemented customer dynamic marketing content using customer profiles with purchasing habits.- Managed digital channels through data implementation with Google Adwords and Google Analytics

- Built and managed the email marketing program. Designed and developed email templates for dynamic campaign messaging. Worked with Listrak and Silverpop email marketing platforms.- Developed ROI analysis for Paid Search, Affiliate Marketing, Email Marketing, and Direct Mail campaigns.- Implemented A/B testing through Optimizely by coding in HTML and CSS and provided in depth analysis.- Encoded promotional offers, blog posts, and new content through Magento CMS.

- Measured and tracked website performance, SEO metrics, and email marketing efforts.- Increased email efficiency by automating processes, reducing edits, and by using dynamic content. Worked with ExactTarget/Salesforce email platform.- Assisted in PPC/SEM strategy and vendor management.- Worked with the creative department to standardize layouts, branding, and product positioning.

- Worked with shipping, receiving, inventory, customer service and sales. - Directed on special projects from computer assignments, website development, marketing and proofing.