Guide development of systems used to sell and traffic commercial and web advertising at the TV stations owned by Disney/ABC. Leverage existing systems and improve data warehouse utilization to better utilize business decision-making data.

Collaborate with cable and TV broadcasters, identifying digital content management needs and requirements. Propose Harris DAM and workflow solutions designed to satisfy those needs and requirements.

Develop customer-focused relationships with group-owned TV and radio stations to better support their computer system needs pertaining to selling and scheduling programs and commercials, as part of Harris' efforts to provide a a more "customer intimate" operation. Act as the customer's advocate, representing their needs to Harris Development and Support teams. Work with the customer to identify and implement customized solutions that supplement the standard applications.

Led integration of sales functions and technology as NBC TV station ownership grew from 6 to 27 stations in both Anglo and Hispanic markets. Re-engineered sales and sales support processes as NBC moved to centralized master control and traffic operations.

Provide unsurpassed, customer-focused service to national, regional and local television advertisers.Develop new business, both internally and externally. Negotiate ratings and rates with ad agencies as well as working directly with local retailers not using an agency.

Administration of all WMAQ-TV business affairs including forecasting, planning, cost control, and reporting. Supervised a staff of 6 who maintained the General Ledger, Payroll, Accounts Receivable, andAccounts Payable.