I have worked in a variety of freelance projects for a number of clients across a range of sectors:Transaction & GeoData Modelling & Analysis. (Retai) Blog-writing & Marketing Strategy. (Waste)Video Production. (Recycling)Communications Strategy. (Service)With a degree in Marketing and over 20 years’ experience in the field, see how I can add resonation to your company’s communications: https://resonation.biz/what-is-resonation/

To provide guidance and oversee the commercial and marketing management of BritishEventing (BE), reporting to the Board.

I wrote a monthly column in the 'Equestrian Trade News' magazine for insights into marketing (and other) challenges facing the equestrian world. See below for articles.

Twenty years’ experience at the UK’s largest multi-channel company in the equestrian & leisure sector. A product range that encompassed fashion, hardware, specialist equipment and perishable consumables offered to a very distinct market with a clear demographic, growing sales from £7m to £15m. Achievements included:* Introducing more sophisticated segmentation techniques to increase mailing list responses * Development of catalogue & flyer production - and then transition to digital channels over time* Crisis Management & Project experience, following catastrophic fire & rebuild of flagship store* Growth of customer database from 250,000 to over 500,000* Feasibility, Property procurement, Project planning, Staffing & Opening phase of 4 further stores* Full responsibility for a Marketing budget of over £800,000pa * Leading a small Marketing & Design team and overseeing all Retail and Call Centre operations & staffing* Part of the negotiating team, liaising with stakeholders & professionals, during sale of the business

I sat on the Council and the Retail Committee of the British Equestrian Trade Association for around 12 years. In that time, I helped to guide the Association and its members through the challenges facing the industry from legislation, changes in consumer behaviour and market structure. I found it to be an invaluable experience which gave me a unique insight into the issues that arise at an industry level.