Paul Berger Email & Phone Number

Brooklyn, Ny

Leveraged relationships to cultivate new accounts to increase sales and profits, exceeding revenue targets. Generated interest through conferences, industry events, and other key business building engagements. Use of Salesforce.com to track sales pipeline and business development progress. Discover unmet customer needs though customer feedback, creating a wider product assortment. Created a collaborative, team-based environment allowing for maximum sales growth. • Worked on all aspects of branding new products from conception to execution (i.e., recipe to label design to packaging of new products)

Closter, Nj

We are an international and domestic private label, as well as branded food brokerage company. In addition to brokerage services we provide consulting, brand building, marketing plans, and product rollout support for importers, distributors and niche food companies. Source food products for clients both domestically and internationally. Present to all levels management including top retailers such as, Ahold USA, Delhaize Group, Safeway, Bed,Bath, & Beyond, TJX.

Pearl River, Ny

Purchased supermarkets assets of Food City Markets. Developed and executed a complete re-branding of supermarket chain. Increased value of purchased business by more than 80% in two years. Increase sales by more than 30% in two years through niche marketing. Managed real estate portfolio, which included lease negotiations, building maintenance, tenant liaison.

Pearl River, New York

Food City Markets is a retail supermarket chain started in 1953. The stores covered the 4 boroughs of New York and Westchester. As president I managed the entire supermarket chain with sales that peaked at $100 million dollars and over 800 employees. Worked directly with Chase to implement a cash management system. Bid, negotiated and purchased all insurance for the company. Negotiated unprecedented concessions with four different labor unions. Directly managed 6 division supervisors, 14 store managers, and 14 assistant managers for all business entities.

Englewood Cliffs, New Jersey

Purchased merchandise for all divisions which included grocery, dairy, frozen and specialty products. Created and finalized weekly sales program for print distribution to over 100,000 customers. Met with salespersons, brokers, and manufactures to maximize advertising funds and rebate dollars for advertisement placements. Customized, Implemented, and monitored new payroll and scheduling system reducing weekly payroll over 10%. Created idea teams at all supermarket locations to extract new niche marketing ideas. Worked with design firm on semiannual basis to update, renovate, and keep up with current trends.

Wrote and maintained customized software to automate billing to vendors and manufacturers. Improved cash flow through efficient A/R. Led the MIS department, including overseeing all software used by headquarters and supermarkets resulting in a reduction of outsourcing and a savings of over $200,000. Developed and monitored analytical spreadsheets to evaluate store performance and increase employee efficiency. Oversaw store renovations and new construction to assure that quality, budget, and schedules were maintained.