Paul Bester Email & Phone Number

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

Overseeing the strategic Sports Marketing approach across the Emerging Market's for adidas, this includes budget management, portfolio management, partner activation and Sports Marketing Process across the Emerging Markets region.

Cape Town, Western Cape, South Africa

Managing the overall budget and strategy across Sport and lifestyle, implementing the global roll out across the South African Market. developing the Partner Publishing elements with athletes to share brand moments in their individual way that resonates with their followers. contract management, planning and negotiating on an annual basis with clubs, institutes, athletes and influencers.

Cape Town Area, South Africa

Managed and implemented the Football strategy in South Africa. complete budget management across sports marketing, brand activation and launches. managed player and partner contract negotiation. aligned our partners to brand strategy and moments. key role in range management with the product manager to make sure we were set up for success all year round.

Cape Town Area, South Africa

Managed the sales team looking after all independent and specialist business in South Africa consisting of a team of 10 managers across the country, was responsible for achieving net sales targets in excess of R500 million.Implemented the segmentation roll out and planned growth strategy with fewer partners who were aligned to our vision as a brand.

I was the regional sales representative of the Western Cape, Eastern cape, Namibia as well as trying to grow the footprint in other Africa. countries. Along with developing the on course business, I have managed the Sportsmen's Warehouse Key Account as well as the local Pro Shop and Golfers Club key accounts.My role has been to develop the brands in the areas as well as grow the market share, which I have successfully achieved each year. implemented a demo strategy that lead to increased sales and support form the clubs.

Coastal Region South Africa

Coastal sales manager for the Western Cape and Eastern Cape region. I was responsible for growing the footprint of EAS SA in the sports industry as well as the pharmaceutical industry. Helped grow the brand in South Africa from R12 million to R57 million over two years.

United Kingdom

Managed key accounts and developed the A1/M1 corridor in the UK from North London up to and including Leicester. Responsible for achieving a target of 8 million pounds in each of my two years working for the company focusing on schools, universities and office developments.

Cape Town

Along with a partner we started an e-commerce website called SA Sports Shop, after developing the business and growing it to a level of breaking even within two years in an industry that was years before its time, we decided to call time out due to personal differences and sold the business.I was in charge of driving sales by implementing sales strategies and marketing plans to grow the business and widen the footprint of the business. Part of my responsibilities was the operations side of the business and managed the day to day operations.

Sales Management, Sales Management, 81%

Certificate through UCT to develop my leadership skills, along with learning the role of social media in the 21st century. The Course.

Marketing And Business Management, Business, Management, Marketing, And Related Support Services

1 year certificate in marketing and Business Management

Ba Public Administration

University Exemption, English, Afrikaans, Matchs, Science, Accounting, Geography, Matric Exemption

Activities and Societies: 1st XI Cricket 1990, 1991, 1992 - Captain 1992 Nuffield Cricket week 1991 and 1992 1st XV Rugby 1992 Cross.