Paul Bitton is an entrepreneur in the UK, and is currently Managing Director of the highly successful British Bathroom Centre based in North London. He is credited by many with revitalising the UK bathroom industry in the 1980s by introducing innovative designs from Europe to a UK market which had become staid and stagnant. He has overseen the expansion of the company as it has become a major player in the high-end home refurbishment market. During the 1980s, new products from Europe allowed the company to win major contracts from international competition to refurbish bathrooms at the Heathrow Sheraton Hotel and others. Today under his guidance, exports now go as far afield as Nigeria, Israel, France, America, Japan, Dubai and beyond. Throughout the 1990s and into the new century, Bitton continually tried original and sometimes radical ideas by forging alliances with new suppliers in the UK and Europe. He was responsible for introducing well-known European brands such as Kaldewei, Bette, Hansa, Inda, Gala/Roca, Mamoli, and Neve into the UK bathroom market. Expansion continued apace with new showrooms in Islington and Hampstead, North London. Meanwhile the company has completed major projects for celebrities and Royalty from throughout the world including the UK. Bitton nevertheless insists that all clients are given equal attention, regardless of their status. It is a formula that has worked well for him. Today his company continues to go from strength to strength. His philosophy is that other companies are the competitors, not him, and that they have to compete with him. Bitton is still to be regularly found at European trade events where his knowledge and experience are keenly sought. He continues to be an influence within the industry.