Greetings! I'm a seasoned media and advertising research professional with over 25 years of experience in studying how the human brain processes media content and technology. I have a doctorate in mass communication and cognitive science from Indiana University Bloomington.My goal is to use the unique experience I've gained over my academic research career to help clients positively and effectively engage stakeholders through:1. Scientifically valid and practically valuable research that generates novel insights for solving complex communication challenges2. What I term "Brain Friendly" media content and technology that infuses creative genius with rigorous brain science to design and deliver powerful media content and campaigns As the Director of Research Laboratories and the Founding Co-director of the Media Mind Lab at the Murrow College of Communication at Washington State University, I'm on a mission to mentor researchers and use mixed method Neuromarketing Science to advance pro-social effects of media content and technology.My work in Neuromarketing/Media Psychophysiology has earned international recognition. I work as a Neuromarketing industry research consultant helping research companies and academic colleagues understand this cutting edge science and do their best work. I would love to connect with you and share more about my work and interests. Please feel free to message me and explore opportunities. Thank you for your interest in my background and experience.