Building relationships with local philanthropists, grant organizations, and the community to fuel the musical and educational programs of a landmark institution. Extending the reach and shaping the brand to attract another generation of concert goers.

Creating grateful alumni doesn’t start on graduation day. It starts on the first day of classes. Our team uses assessments to help students gain clarity on themselves and potential careers, strategically informs student employment practices to increase intern participation rates, partners with faculty and staff to engage with students, and finds ways to cut through the clutter to gain students’ attention. Thanks to a great team, we’ve seen a 60% increase in internships for academic credit and more than 94% of graduates are employed or enrolled in graduate school within six months of graduation.Creating engaged alumni starts with a conversation. By applying the fundamentals of understanding customer (alumni) voice, we’re creating an understanding of how alums think and feel about their alma mater which will serve as the foundation for finding ways for alums to engage and for Westmont to add value to their lives long after graduation.Served as the Director of the COVE Career Center from June 2016 where we implemented a rebranding of the department based on market research. Merged with Alumni Relations in 2022.

Starting in 2008, I've taught upper division classes including Change and Innovation, Marketing, and an internship course to help students prepare for "what's next" after college.

Conducted detailed financial analysis, executed multi-channel marketing initiatives, solicited new business, managed external consultants to successfully finance, sell, and lease commercial properties. Negotiated complexities and overcame obstacles to close transactions with Hayes Commercial Group and Pacific Southwest Realty Services (mortgage banking). Recruited by a prominent commercial real estate broker to form G2 Partners where I assembled the business plan (market sizing and strategy, competitive analysis, and pro-forma). Rebranded corporate website to foster brand consistency. Successfully arranged multi-million-dollar high leverage loans during the great recession.Second and seventh largest downtown investment sales (2013). Enhanced capacity to interpret financial statements and utilize financial modeling tools.

Marketing consultancy included clients from consumer SaaS technology firm where I worked with product development to build, test, iterate, and launch services. Other sectors included green energy and wireless trade groups.

Led a team of campaign managers, engineers, designers, and agencies to create, test, launch, and analyze online marketing campaigns in a software-as-service environment. Initiated qualitative and quantitative market research projects to inform product development and customer marketing activities. Provided messaging recommendations to partner telecoms to launch landline and wireless services. Helped monetize CallWave’s base of free customers resulting in more than 800,000 paid subscribers across three product lines. Created numerous online customer acquisition funnels with ROI optimization responsibility. Launched CallWave’s prepaid wireless service. Promoted from Brand Manager to Senior Brand Manager to Director.

Utilized demographic and competitive research to determine pricing structure. Managed engineers and consultants to secure land-use entitlements resulting in more than 200 residential units entitled, marketed, and sold. Conducted all media and public communications to identified and cultivate more than 400 project supporters in traditionally “no-growth” neighborhoods. Drove project branding, agency deliverables, and marketing efforts. Developed and launched corporate website.

Pioneered the first online town hall between constituents and the Supervisor (1996). Recognized for my role in the preservation of the Wilcox Property (currently know as the Douglas Family Preserve). Organized a watershed awareness public education campaign with community groups. Worked with taxpayer advocacy group, the Supervisor, and the County Administrator to help implement performance based budgeting at the County. Created a business roundtable and managed all communications with business leaders. Gained extensive public speaking experience. Responsible for all office operations including issue research, constituent relations and communications, speech writing and presentations, media relations, department head interactions, and project management.

Directed political races and public affairs initiatives (real estate, education, and health care sectors). Drafted and executed detailed plans for multiple clients. Conducted all public opinion research (quantitative and qualitative) and analysis to develop and implement campaign, fundraising, and communication strategies. Supervised production assistants, database management, and multiple external consultants. Developed capacity to respond quickly based on data and changing political/news landscape. Garnered more than 2,000 local supporters for an education client - - leading to the successful approval of its real estate development project and conditional use permit.