- Converted the HealthEngine practice directory into a lead generating source by allowing practices to claim their profile and patients to leave their details for a practice they wanted to book at that wasn’t a client. Each month we send out over 1,500 patient leads, receive over 350 profile claims which results in over 4% coming through as a lead.- Off the back of this organised a content strategy to nurture prospects about how to market their practice and why they needed HealthEngine which was also boosted through social media channels. This content was housed on the HealthEngine blog and an automated nurture program was set up in Pardot to distribute it.- Managed content creation around how to open your own practice with a series of articles, gated content and guest writers. Set up SEM campaigns off the back of this to drive traffic and create leads.- Ran growth tests on the HealthEngine practices website to optimise lead conversion running SEM campaigns, landing pages, gated content, blog articles, live chat, survey polls etc. Formed strategies off the back of these learnings to determine the way forward.- Managed the launch of new product releases including Booking 360 taking care of asset creation, media planning, budgeting, direct mailings, digital assets, social posts, SEM and display ads working with internal and external stakeholders. - Managed the implementation of SugarCRM liaising with external developers and internal stakeholders including sales and customer success. Moved from using different platforms for quoting, billing, invoicing, contracting and managing installations to one automated system. This was crucial to becoming a SaaS business.- Liaised with sales and customer success team to improve sales processes and ensure all data was captured in the CRM system and automate as many processes as possible.- Set up dashboards to report on sales, installations status, churn, incoming leads, conversion rates by agents and heat maps by state.

I was originally employed as a marketing coordinator before being promoted to a campaign manager and finally senior marketing coordinator.- Set up the campaign management system at iiNet (Portrait) to allow triggered emails, direct mail, SMS and outbound calls as well as prompts to internal systems - Worked to integrate NBN data into iiNet systems using geocoding to identify prospects and customers. Off the back of this I set up triggered communications starting at 6 months out from being NBN ready through to disconnection. iiNet now has over 50,000 NBN customers with a larger market share than before the roll out.- Established an NBN Interest register with over 70,000 contacts that automatically triggers communications out to them at various stages for 3 brands- Worked on the above the line NBN Slovakia and Romania campaign that included TVC, outdoor, print, radio, adshells and bus backs- Responsible for the customer newsletter and cross sell campaigns including the strategy behind them and post campaign analysis- Implemented a program to deliver prompts to call centre agents and customised banners to customers in their online account based on propensity models and segmentation- Managed marketing campaigns sent to the outbound calling team- Ran the award winning iiNet’s Great Christmas SIM card giveaway

Duties included- Co-ordinating, communicating and delivering pro-active and reactive retention initiatives to plan within a series of agreed targets, ROI metrics and budget- Utilise all MI, segmentation and predictive modelling data to investigate and understand customer attrition in the retail bank, identify at risk segments and create tactical campaigns to stem attrition and increase customer engagement- Setting up the tools and tracking for the measurement and communication of retention program objectives and results- Measure and monitor campaign success to always get a positive return on marketing investment with results and recommendations presented back to the business- Design monthly MI reports and contribute to strategy packs- Oversee and manage temporary staff- Coordinate research activities and oversee campaign budgets

Duties included:- Manage and train staff in statistical software and reporting processes- Provide accurate and insightful statistical analysis presenting logical and well researched recommendations in order to exceed campaign objectives- Provide data extractions in a timely fashion to meet campaign objectives- Provide post campaign analysis on projects and provide recommendations for future improvements

Duties included:- Liaising with external agency to design company website- Ongoing maintenance of website copy and material.- Creation and distribution of flyers, e-newsletters, brochures, sales collateral and menus.- Liaising with external agency for copy & design of advertisements and other marketing materials.- Organising competitions, promotions and merchandise

Duties Included:- Using statistical analysis to provide reports to key stakeholders and the general public- Analyse visitor data to formulate plans for strategic marketing focus