Paul Briggs

Paul Briggs Email and Phone Number

Vice President and General Manager WFTV and WRDQ and wftv.com @ Cox Media Group
Orlando, FL, US
Paul Briggs's Location
Orlando, Florida, United States, United States
Paul Briggs's Contact Details

Paul Briggs personal email

n/a
About Paul Briggs

As a results-driven sales and operations executive, my career spans two-plus decades of senior leadership experience driving multi-million dollar sales growth, streamlining business processes, and executing large-scale turnarounds for Cox Media Group. An industry-respected VP/GM, I gained a reputation as a forward-thinking leader and market analyst at integrating competing cultures, building high-performance teams, and launching go-to-market strategies in both the media sales and content arenas to boost revenue share and market rankings.Progressively advancing with Cox Media Group from Account Executive and General Sales Manager roles, I was selected as Director of Sales Charlotte before being tapped as Vice President/General Manager Memphis, and then as Vice President Atlanta, Content and Broadcast Operations, and subsequently to my current role as VP/GM WFTV/WRDQ in Orlando. As VP/GM Memphis, I drove the transformation of a Fox Owned & Operated (O&O) affiliate to a Cox station, growing ratings to #1 (adults 25-54). As Director of Sales Charlotte, I launched/grew an independent TV station (WAXN) to increase revenue 400% and market ranking to #5, and boosted market share of a top-performing #1 ABC affiliate to a historical high.I launched my career in New York-based roles, initially as a station Account Executive prior to becoming Partner/COO of an advertising agency. In recognition of my industry successes, I was twice honored with the Fox #1 award (2016 and 2017). A past member of the ABC Sales Advisory Board, I currently serve on the Boards of the Florida Association of Broadcasters and the TVB.

Paul Briggs's Current Company Details
Cox Media Group

Cox Media Group

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Vice President and General Manager WFTV and WRDQ and wftv.com
Orlando, FL, US
Employees:
1419
Paul Briggs Work Experience Details
  • Cox Media Group
    Vice President And General Manager Wftv And Wrdq And Wftv.Com
    Cox Media Group
    Orlando, Fl, Us
  • Florida Association Of Broadcasters
    Board Member
    Florida Association Of Broadcasters Jan 2020 - Present
    Board Member of this outstanding state organization representing great broadcasters all across Florida.
  • Cox Media Group
    Vice President/General Manager Wftv/Wrdq/Wftv.Com
    Cox Media Group Oct 2019 - Present
    Orlando, Florida Area
    Selected by EVP of television to manage strategic direction and related tactics of all operations at our two television stations and all associated digital assets in Orlando, Florida. Full P&L oversight, revenue generation, news and programming ratings delivery and outside marketing. Manage all department heads to align strategic intent into action.
  • Cox Media Group
    Vice President Atlanta: Content And Broadcast Operations: Ajc, Wsb-Tv, Wsb-Am
    Cox Media Group Jan 2018 - Oct 2019
    Greater Atlanta Area
    Selected by top management to facilitate the integration of Cox Media brands into the Atlanta market, overseeing content for WSB-TV, WSB-AM, and The Atlanta Journal-Constitution (AJC). Directed news departments, engineering, capital spending, local programming, syndicated TV/radio programs, and over-the-top (OTT) programming at Atlanta broadcast facilities. After Cox announced intent to identify strategic/merger partners for all 14 TV stations, shifted focus to ensure ongoing collaboration and operational excellence. Merged three formerly competitive news teams into one culture; championed continued success of #1 rated WSB-TV, delivering the highest ratings (adults 25-54) during May sweeps in the last five years. Led efforts prompting the AJC and WSB-TV to investigate the Atlanta City Government’s open records policy, spurring the city to implement the most transparent process in the nation.
  • Cox Media Group
    Vice President/ General Manager Whbq Fox 13
    Cox Media Group Dec 2014 - Jan 2018
    Greater Memphis Area
    Chosen by Cox Media Group’s EVP to take over an existing role previously held by the Fox O&O affiliate VP/GM, to align the station’s culture with the Group’s goals; transformed all newscasts into research-oriented newscasts delivering hard news to the Memphis market. Turned around a severely underperforming station, rebuilding it from the ground up; advanced in ratings to #1 (adults 25-54) in every newscast, and grew market share 6%. Held full P&L responsibility and supervised all department heads. Grew digital revenue from $127K to $1.3M (923%) by expanding digital sales products, introducing training, hiring the company’s first Digital Sales Manager, and integrating digital sales as critical component of client success. Increased new business revenue from $250K to $1.5M (500%) by turning over/realigning staff and hiring top-performing account executives committed to solution selling to new clients.
  • Cox Media Group
    Director Of Sales, Wsoc-Tv, Waxn-Tv, Wsoctv.Com
    Cox Media Group Jan 2011 - Dec 2014
    Charlotte, North Carolina Area
    Requested by the VP and GM of WSOC and WAXN to work in a new capacity and newly created role as Director of Sales. Oversaw sales efforts for both WSOC and WAXN, as three subsequent GSMs at WAXN had underperformed following my departure in 2006. Restructured both sales departments to align with digital sales needs and improve overall sales performance and enhance combo selling efforts. Held full responsibility for $60M+ revenue generation annually and all digital operations. Supervised six direct reports, including the GSM of WAXN. Drove a combined revenue share increase of 5.3% (to 35%+ market share); grew combined revenue from $44M to $62M (41%) and digital revenue from $1.2M to $4.3M (358%). Shifted sales team from a ratings-focused to a client-focused, solution selling unit and replaced the entire sales management team and nearly all account executives over three years.
  • Cox Media Group
    General Sales Manager
    Cox Media Group Oct 2006 - Jan 2011
    Charlotte, North Carolina Area
    Advanced through increasingly responsible sales management roles based on financial and business performance. Held full accountability for meeting all revenue targets and maintaining the full sales budget at each station. Grew WAXN revenue from $2.7M to $10.8M over eight years and significantly increased revenue share from 1.7% to 6%. Notably, managed WSOC through the economic crisis, growing market share from 26.1% to 30% during this period.
  • Cox Media Group
    General Sales Manager
    Cox Media Group Feb 1999 - Oct 2006
    Charlotte, North Carolina Area
  • Cox Media Group
    Account Executive
    Cox Media Group Mar 1997 - Feb 1999
    Charlotte, North Carolina Area
  • Tvb
    Board Member
    Tvb Jan 2023 - Nov 2024
    Proud to have served on the TVB Board as Cox Media Group’s representative.
  • Radio, Television And Ad Agency Experience
    Account Executive And Chief Operating Officer
    Radio, Television And Ad Agency Experience Jun 1987 - Mar 1997
    Launched career as an Account Executive for WKLX, WCMF, and WROC-TV, Rochester, NY (1987-1993) before becoming a Partner/COO with Point of You Advertising, Rochester, NY (1993-1997).

Paul Briggs Skills

Digital Media Media Planning Broadcast Radio Advertising Sales Social Media Marketing Mobile Marketing Sponsorship New Media Television Online Advertising Marketing Strategy Digital Marketing Radio Advertising Integrated Marketing Marketing Sales Public Relations Email Marketing Online Marketing Sem Media Relations Digital Strategy Lead Generation Strategic Partnerships Advertising Media Buying

Paul Briggs Education Details

Frequently Asked Questions about Paul Briggs

What company does Paul Briggs work for?

Paul Briggs works for Cox Media Group

What is Paul Briggs's role at the current company?

Paul Briggs's current role is Vice President and General Manager WFTV and WRDQ and wftv.com.

What is Paul Briggs's email address?

Paul Briggs's email address is pa****@****-tv.com

What schools did Paul Briggs attend?

Paul Briggs attended Suny Geneseo.

What skills is Paul Briggs known for?

Paul Briggs has skills like Digital Media, Media Planning, Broadcast, Radio, Advertising Sales, Social Media Marketing, Mobile Marketing, Sponsorship, New Media, Television, Online Advertising, Marketing Strategy.

Who are Paul Briggs's colleagues?

Paul Briggs's colleagues are Selma Green, Jim Smith, Mackenzie Bacarella, James Young, Eric Casella, Dj Entice, Kayla Walker.

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