- Act as a strategic adviser for sales by providing targeting insights to media agencies for DirecTV's addressable TV advertising platform - Coordinate with sales, planning and engineering for all pre-campaign targeting requests and target implementation- Manager of data partners for DirecTV addressable advertising. Partners include: Experian, Liveramp, Nielsen Catalina Services, Polk, Neustar, Crossix, IQVIA, Epsilon

- Hold responsibility in providing brand lift research for post-addressable DirecTV campaigns, as well as facilitating targeting, survey design, and report delivery for all brand lift studies sales add-ons- Function as research coordinator on behalf of AT&T for agency clients, in charge of providing insights on campaign effectiveness, creative diagnostics, and brand lift on ads served via DirecTV platform- Act as subject matter expert in coordinating surveys on brand awareness, purchase intent and consideration, and ad brand metrics- Enhance media buy and render further findings to agencies for better branding of the ad by creating questions, communicating with vendors on scheduling, and presenting findings on back end

- Provide key insights on demographic categories such as millennials, generation Z, women, and baby boomers, as well as used metrics and research such as Net Promoter Score, Brand Health, Nielsen, and Pew Research- Serve as consumer insights project and content manager for demographic customer analysis to develop messaging- Conduct thorough analysis of geographic data for brand, sponsorship, and advertising in support of region-specific advertising- Prepare ad hoc reports regarding customer experience and brand perception to allow targeted marketing efforts- Maintain active involvement as part of Research and Analytics Team in charge of gathering research for various demographic cuts- Function effectively as research coordinator for Texting While Driving Campaign, DirecTV Now, and internal employee apparel store leading to strategy and messaging based on results- Enhance use of resources through oversight of large-scale market mix modeling project outputs- Proactively interact with the vendor in obtaining and translating output numbers into actionable and understandable presentations for leadership

- Acted as key liaison for sales and ordering processing to guarantee payment on sales- Facilitated sellers and Sales and Account teams in resolving incorrect input of sales in progress, while ensuring alignment of accounts with correct sellers in their modules- Performed in-depth assessment of sales in progress for all new sales throughout Corporate Business Solutions Southwest, thus significantly reducing rejected sales

- Executed contract negotiation and upselling of wireline and wireless products and services to selected business customers- Rendered hands-on management on all retention and renewal contracts for three account managers and more than 100 accounts to secure total billed revenue Initiated monthly sales forecasting, sales documentation, and activity report generation Provided support to lower level modules and higher dollar accounts, and partook in renewing complicated offers

- Leveraged knowledge of the company’s products, solutions, and practices through instructor-led training, role plays, and field activities- Executed various projects involving the National Business Markets Customer Revenue Center; coordinated with mobile application consultants in selling AT&T mobile applications; and determined and prepared appointments for greenspace accounts

- Conducted research on competitors, sales, and industry news, as well as gathering of content inventory for clients- Steered efforts in soliciting new sales leads

- Obtained in-depth understanding of the business from the chief executive officer- Actively participated in sales calls with the director of sales, and partook in the inspection, manufacturing, and inventory of parts on the factory floor

- Created marketing campaigns for group and individual ticket sales of NCAA Division I athletic and arena events- Executed sales strategy development, venue tours, customer service, telephone solicitation, and ticketing negotiations